February 2014 - Marketing Eye
February is a great month to take stock of where your company is heading. Closing in on the "pointy' end of the financial year in Australia, companies are taking stock of whether or not they will make their sales targets.
Marketing Eye is safely on-track, but instead of sitting back and watching the new clients come in, we are firmly placing our feet on the accelerator and going full steam ahead. Our Melbourne and Sydney offices are looking for 50 new clients before the end of the financial year.
So, like any good manager, I have put aside a marketing budget of $150,000 to be spent on sales and marketing activities. Our internship program ensured that we had a heap of new ideas, and alongside our exposure to the US-market and the way they use technology to power marketing campaigns, I have to say, I am fairly confident that this goal is achievable.
Common sense is not so common and the older I get the more I realise this to be the case.
Of late, I am getting more and more frustrated about the lack of common sense amongst the young, and today I realised that perhaps I am being a tad unfair. Gen-Y are not apt at using common sense particularly when it comes to business. I find myself constantly pulling my hair out when I hear and see things that they do, because I just don't get it. I don't understand how something so basic can be forgotten, not thought about or completely ignored.
But am I being unfair. Often its things that they have been trained on, and they just constantly forget a process or sometimes its just when a client or supplier asks a question that has an obvious answer (at least to me) and they just don't get it.
Ignoring my #24yrold and #24yroldblackguy (the latter is his own hash tag - not mine!), I find myself constantly getting irritated at the lack of common sense in the typical Gen-Y. They are the exception and I have never found myself to be having "the conversation" with them.
#24yrold says "you are born with it".
With lots of thought given to this problem as it seems to be the only issue I face in the office these days, I realise that perhaps its actually mine. In general, I have had 10 years to hone my skills to ensure that I think before I act, and based on experience, minimize errors. I cross all my "T's" and dot all of my "i's" - if you know what I mean.
The question is, what is common sense? To me it is not another kind of knowledge, nor is it a simple cognitive process or ability. My common sense tells me that is as complex as the factors inherent in a situation to which it may be applied.
On Saturday, I received a call from my friend Samantha, that her former colleague had just committed suicide. She was in shock and needed to take stock - and rightfully so.
Charlotte Dawson's name only became known to me through the media about "trolls" bullying her on Twitter. At the time, the media was reasonably supportive of her plight, but columnists and bloggers including myself were on the fence. If you took time to read the dialogue well before it became public you may have an opinion that some of the things that she had openly said about other people were not so nice either, and as an adult, some of the insults that flew back to the "cyber bullies" were something that you would be horrified about in a school yard.
Now, that doesn't mean that cyber bullying is acceptable - as it is not. I too have been prone to have a few trolls pass both of my Twitter accounts which combine amount to 41,000 followers, on some topics that I have chosen to write about on this blog, namely the one on how women can help their man be more successful. Apparently, I am stuck in the 50's but the trolls took it a little bit further and threw a few distasteful words my way. I politely replied to some (not all) with "Thank you so much for sharing your opinion. I respect everyone's point of view and perspectives." It stopped within 24 hours, only after my website had more than 100,000 visitors.
It's been a roller-coaster of a year already and its only 7 weeks in. Everything imaginable has happened to me this year, and I am already exhausted, but somehow exhilarated at the same time.
There have been so many changes; life, business and game. I feel like I have lived through so much, yet there is still so much more to achieve.
Yesterday, I had the privilege of spending half an hour with a young entrepreneur by the name of Kylie Marie, who is inspiring, ambitious, energetic and ready to take on the world. I now know why older people liked spending time with me when I was new to business, because that energy is contagious. I couldn't help but smile and be totally inspired by what Kylie is doing and her fearlessness in business. Her brow bars, Browco Brow Bar, will be everywhere in the next year or so, along with her eyebrow products that are to die for.
I have already worked half of my weekend and dedicated long hours to the beginning of this work week, yet I haven't touched the surface.
Why is it that when you really are passionate about everything you do in life, something anchors you down? In my life, it's time.
I always say, time is the most important thing you can get from someone in your life. If you have their time, there is nothing else you will need. But getting time is harder than you think. With running an international business, having my fingers in quite a few different business pies, dedicating time to charity, trying to get a little bit of training in and developing technology - writing books and painting has definitely been put to the way-side.
Last week, I received a tender document for some marketing services for the Charters Towers City Council. It's not normally something we would put in a tender for, simply because the scope of works is too tight and minimal, but I can't help myself.
It was placed on my desk by our Victorian State Manager, who thought that normally we wouldn't do it but maybe I may be interested in it because I come from Charters Towers. The sentimental value of doing something for a town that you love and have had the opportunity to grow up in, is just too much to refuse.
Marketing maven, Tegan Addinsall, a senior marketing manager at Marketing Eye Melbourne came blasting through the front door of the office today with the biggest smile on her face. It was 7.30am in the morning, and although I was at work, I hadn't even put my makeup on and certainly hadn't finished my first cup of coffee.
"I love my job!" proclaimed Tegan. And indeed she does. Every day she comes to work with the biggest smile on her face. She is incredibly smart, and knows her "stuff" better than most. Sometimes annoyingly, she smiles and laughs so much that I want to hit her over the head with a book, so she can come down to my level (not really!).
We've all been in love at some stage in our lives and as St Valentine's Day approaches, it gives those with a romantic bone in their body, something to think about.
Over the years, I have been with some of the most romantic men imaginable. St Valentine's Day has been filled with surprises, flowers, love notes, jewellery, surprise holidays, art and above all - love.
In the past couple of years, it's been no secret that perhaps the one thing I want most in life, is a little harder to get than the rest of my bucket list. In fact, it seems to be the only thing that really eludes me.