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Marketing Eye Blog Archive - October 2010

Items filtered by date: October 2010

Tuesday, 26 October 2010 16:50

Managing Expectations

Managing expectations is a grey area because sometimes, some people expect too much.

This morning, after forgoing breakfast at a cafe in Townsville where you had to serve your own coffee and toast, I walked across the road to another cafe that came highly recommended.

Published in Marketing
Sunday, 24 October 2010 16:51

Are you the reason why?

It pains me to remember when the business was just me. Even though I have always had staff, I remember when they couldn’t make decisions without me and I worked 16 hours a day just to ensure that everything was 100% perfect.

Published in Marketing
Thursday, 21 October 2010 16:53

Ring, ring…

How many of you receive telemarketing calls on your mobile and feel like someone’ s intruded on your personal space?

What about when a machine from Vodafone rings you up and starts giving you a recorded message about the fact you should move from your current service provider to them?

Published in Marketing
Wednesday, 20 October 2010 16:55

Time Out X X X

The year end is near and I personally can’t wait. It has been one of the most exciting and exhilarating years ever from a business perspective and from a personal front, one of the most challenging.

In the business I have learnt a lot, launched new products, entered new markets and been inspired continually by the people I work with – in particular, the small businesses that I call ‘friends’ but may also be called clients to the outside world.

Published in Mellissah Smith
Tuesday, 19 October 2010 16:58

The Catastrophe of Being Stagnant

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Small businesses around the world suffer from many different things, but one of the worst would have to be getting stuck in a rut of ‘just getting by’ or being ‘stagnant’.Working ‘in’ the business and not ‘on’ the business is a very normal trap that many small business owners fall into and then after years of working long hours they wonder why the business isn’t in the position that they thought it would be.When you are an entrepreneur, you tend to have ideas. In fact, it is what you lay awake at night thinking about and wonder why the next day you feel a little worse for wear.
Published in Mellissah Smith
Monday, 18 October 2010 11:00

The dream job!

Essjai_Advert
Do you ever want to run out into nature and scream from the top of your lungs ‘YES’?

Feeling empowered to be the person you always dreamed you would be is something that every person should take very seriously.
Published in Marketing
Monday, 18 October 2010 10:22

Eat Pray Love…

eat-pray-loveEat, Pray, Love… the New York Times Bestseller authored by Elizabeth Gilbert has just hit the screens in Australia – and it couldn’t have come soon enough.
Published in Mellissah Smith
Thursday, 14 October 2010 10:25

$8 million dollars for clever PR?

The David Jones saga continues and I have to say, that I probably am of the opinion that David Jones and Mark McGuinness are being played just so some young girl can make a few million. More than she ever would have made in her entire career.
Published in Marketing
Like it or not, a good business does not just rely on good products or services. The success of your start up will be built on whether people know about you, like you and trust you enough to part with their dollars. The key to achieving this is how effectively you communicate your products or services to your customers – and that’s where Marketing Eye comes in.
Saturday, 09 October 2010 10:30

Business Models – which one is best

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.
Published in Management
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