October 2010 - Marketing Eye
Managing expectations is a grey area because sometimes, some people expect too much.
This morning, after forgoing breakfast at a cafe in Townsville where you had to serve your own coffee and toast, I walked across the road to another cafe that came highly recommended.
It pains me to remember when the business was just me. Even though I have always had staff, I remember when they couldn’t make decisions without me and I worked 16 hours a day just to ensure that everything was 100% perfect.
How many of you receive telemarketing calls on your mobile and feel like someone’ s intruded on your personal space?
What about when a machine from Vodafone rings you up and starts giving you a recorded message about the fact you should move from your current service provider to them?
The year end is near and I personally can’t wait. It has been one of the most exciting and exhilarating years ever from a business perspective and from a personal front, one of the most challenging.
In the business I have learnt a lot, launched new products, entered new markets and been inspired continually by the people I work with – in particular, the small businesses that I call ‘friends’ but may also be called clients to the outside world.
Small businesses around the world suffer from many different things, but one of the worst would have to be getting stuck in a rut of ‘just getting by’ or being ‘stagnant’.Working ‘in’ the business and not ‘on’ the business is a very normal trap that many small business owners fall into and then after years of working long hours they wonder why the business isn’t in the position that they thought it would be.When you are an entrepreneur, you tend to have ideas. In fact, it is what you lay awake at night thinking about and wonder why the next day you feel a little worse for wear.
Do you ever want to run out into nature and scream from the top of your lungs ‘YES’?
Feeling empowered to be the person you always dreamed you would be is something that every person should take very seriously.