Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships.
The Centre offers scholarships to all Australian nurses and midwives with a strong motivation to undertake postgraduate studies, enabling them to gain additional skills and experience that will benefit the broader health and wellbeing of the community. In a nutshell, the Centre endeavours to inspire nurses to lead with resilience, courage and determination.
Marketing Eye worked with the Centre to produce a marketing strategy that aligns its aims with its key messages. Engaging a marketing consultancy firm allowed the Centre to promote their cause by creating engaging email campaigns to spread their key messages and draw attention to their goals.