WasteGuard is a trusted Australian distributor of complete sharps containers, consumable and waste disposal units to dispose of contaminants safely, minimising the risk to the end user and wider community. With the mission to provide businesses with guidance and innovative products for infection control, WasteGuard reached out to Marketing Eye as an outsourced marketing company.
WasteGuard was birthed out of an opportunity to sell sharps bins to waste providers. Their primary goal was to generate quality lead in the Australian market and raise brand awareness. As a new brand being launched into the industry, Marketing Eye designed an eye-catchy logo and marketing collateral that improved brand awareness and name recognition to further develop an identity in the market. Marketing Eye further enhanced its existence by developing a user-friendly micro site that showcases leading products and provides businesses with guidance on infection control and waste disposal.