QP Lubes is a growing Australian engine oil and lubricants provider, looking to provide quality, affordable products to motorists. The provide lubricants and oils to many varying industries such as passenger vehicles to agriculture and farming for over 20 years. Marketing Eye has assisted by bringing a sense of modernity to the company’s brand, logo and social media profiles. By distinguishing its key messaging as well as developing a new website for the company, we determined QP Lubes competitive edge to becoming market leader. Marketing Eye ensured that all marketing materials it developed were consistent with the brands message and identity and created a number of print assets to help develop its brand awareness.