Marketing Eye was approached by Anywhere Auctions, a start-up providing a revolutionary idea to deliver property auctions online, live. The platform allows users to watch and participate in auctions on a computer or mobile device, whilst also providing users with the ability to research property and complete purchases with electronic contractual signing. The development of Marketing Eye’s personalised strategy focused heavily on building brand awareness. As a part of the strategy's execution, personalised branding assets were designed and implemented to help promote a deep branding positioning. As part of the brand story told by Marketing Eye, we developed videos of their auctions and social media graphics to embed into their online platforms and showcase their offering.