Marketing Eye Portfolio: Exodus

Exodus is a not-for-profit organisation based in New South Wales that offers great support to those individuals who are facing mental health issues, domestic violence, addiction, and other hardships. Through therapy, counselling, offering shelter and community programs, they individuals and advocate for systemic change, fostering a brighter future for those in need.

Marketing Eye had the honour to work with the organisation to develop an integrated marketing campaign for Exodus's Christmas Appeal Donation Fund Campaign. The campaign aims to collect funds from the community to help feed, support and empower those in need the most, encompassing EDMs, postcards, posters, social media posts and website banners, amplifying their outreach and impact.