Lovesilk begun in Sydney, when the owner was unable to find an affordable, high quality silk pillow. After realising the gap in the market, she created her own. Due to the success of the brand, there has been an extension of its products from its original pillowcase to fitted cot and bassinet sheets to eye masks and hair scrunchies.
With the conception of the brand, Marketing Eye was engaged by Lovesilk as their outsourced marketing department to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small enough to save on postage costs. The creative team developed packaging that is elegant, soft and beautiful, matching the brands identity.