Brands for Good was an online ethical e-tailer which had a curation of the best range of ethical items to purchase. Their proceeds also benefited charities that need funding. Marketing Eye engaged with Brands for Good to help with their overall marketing strategy. The e-tailer needed to create brand awareness so the outsourced marketing team at Marketing Eye developed a marketing campaign that ended up driving more traffic to their website. In order to generate more leads, we optimised the website for search engines and created a more ideal customer journey. However, the work was on over, we also provided advertising and public relations to help drive more awareness and leads and developed a digital strategy where we engaged and assisted with their social media channels.
MTI (Mobile Technologies International) is a privately-owned global company, which manufacture and provide innovative technology solutions. Their pride themselves on being technology innovators and with equipping their clients with the latest and best dispatch and booking technology.
Whilst they are market leaders in the tech industry, they needed a market leader in marketing, to provide them with and level up their marketing campaigns. Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing materials. We were able to help MTI reach their goals through consistent branding and the creation of sales decks and marketing collateral. As their outsourced marketing team, we designed an awareness building strategy by implemented advertising campaigns, public relations and communications.
Located in tropical northern Queensland, Hinchinbrook has beautiful coastlines stretching for miles. This underrated and lesser known area of the north is home to a world heritage national park filled with hiking areas, amazing fishing locations and unique wildlife. The Hinchinbrook Regional Council wanted to generate more tourism and create a greater awareness to the local hideaway, so they embarked on getting the extra help from an outsourced marketing team. Marketing Eye was engaged with to develop a marketing campaign to promote the region. The campaign included an integrated marketing approaching working with internal resources and the region to create a tagline "live a little....try something new”. This new marketing tag was also executed with a matching campaign which highlighted the unique and beautiful value Hinchinbrook has to offer. This campaign was promoted on billboards and throughout other various media outlets to increase their tourism and popularity.
Origin Energy is a well-known and well-established energy company, servicing Australia. They provide energy solutions for personal and business sectors and aim to be affordable, sustainable, smarter and easier for today, tomorrow, and the future.
The solar energy division needed the help of an outsourced marketing team to deliver a 12-month marketing strategy that would strongly cement their position in the industry, whilst conjunctively develop content relevant to the audience to build the brand. Marketing Eye delivered a strategy that included EDM campaigns and direct marketing which would allow for the company to build its brand awareness and keep their current clientele informed and interested in their services. Marketing Eye was also a host of other marketing avenues, working with internal resources to develop marketing collateral such as brochures and aligning their strategy with their website.
Origin Energy Brochure
The franchise sectors adds more then 10% to Australia’s GDP, this publication recognised how and who built the franchise industry in Australia, from the big names to the lesser known individuals and payed homage to their work. Published by Insomnia Pty Ltd, Frandata is the company that commissioned the inaugural magazine. They needed a partner to be dedicated to the marketing and design efforts, and embarked on Marketing Eye as the outsourced marketing team to help launch the brand.
Franchise Leaders Magazine issue 2018
Morrows is a well established financial service provider in Melbourne. Macquarie bank referred our services, so we could rebrand and reposition their online presence. Morrows needed a new image that suited the industries they provide to being; strategic, legal, and structural industries. Marketing Eye has developed a marketing strategy that filled their needs, by redesigning their website. The redesign of the website provides clients with information of their services in addition to referring them to resources such as their blogs and podcasts, which act as SEO agents.
The outsourced marketing department of Marketing Eye have continued to provide support to Morrows by optimizing its website to enhance clients journey and drive traffic to their landing page. As part of the marketing strategy, the social media channels are regularly maintained and updated with posts and content created and scheduled by Marketing Eye. The marketing efforts have enabled Morrows to create a deeper online presence and attract more online conversations.