- In The News
- Published: 17 February 2014
Published on www.eonetwork.org and written by Nick Nichols.
The global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.
An EO Melbourne member and the Founder and Chief Executive of Marketing Eye, Smith said defensive strategies in these troubled times were gifting valuable customers to more aggressive competitors.
“I think the current global downturn creates opportunities for lateral-thinking business owners.”
Smith agreed businesses needed to trim the fat from expenses.
“Cutbacks in this environment are inevitable, and marketing staff are always on the firing line.”
But she warned that ill-conceived cutbacks could prove costly in the long term.