news-banner

In The News

Published on www.inc.com on Jun 25, 2013 and written by Kevin Daum.

Male or female, support from a life partner can make or break the path to prosperity. Here are nine powerful ways to increase success for you as a couple.

Books and blog posts from thought leaders like Sheryl Sandberg and Inc. columnist Carrie Kerpen have triggered many a party conversation about the roles of husbands and wives as contributors to family success. I recently found myself in a fascinating conversation with Australian entrepreneur Mellissah Smith about the role of significant others in supporting success. Mellissah wrote a couple of provocative, viral blog posts for both men and women on the subject, so my ambitious wife Van and I were comparing our own activities to see if we measured up to Melissah's standards.

Turns out, Van and I were pleased with each other's performance. My wife is innately supportive, while I had the lessons from the failure of my first marriage to help me appreciate the power of mutual support. Regardless of how traditional roles for men and women may have changed, one thing remains clear. If you selflessly support your significant other, odds are that he or she will be even more successful and contribute towards greater happiness in your family. Here are nine ways you can start today.

Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.

WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?


Well for starters, if everyone is walking in one direction, turn around and run in the other.

That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.

Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.

"You're essentially telling a story," the award-winning creative director tells news.com.au.

"So the story should always appeal to its audience, and be delivered in the right tone of voice.

"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.

By Larissa Ham - theherald.com.au

Email is one of the speediest forms of communication there is.

But in all the rush, some small businesses forget that an email can also attract – or repel – a potential client in seconds.

We asked three experts how to set the right tone, and avoid email clangers that will rub your recipients up the wrong way.

Check your spelling

Basic yes, but there are still countless people who send emails littered with spelling mistakes, says Julie Schoneveld, CEO of Marketing Eye.

"People just rush it. They send it out and don't check it. Read it before you send it out," she says.

By Jonathan Jackson, Wealth Creator magazine

Making Eye Contact


While global expansion is every entrepreneur’s dream, those who rush into expansion usually fail. For Mellissah Smith, founder of Marketing Eye, the potential to fail has been negated by her ability to read a market and act accordingly. In fact, the US market is where Marketing Eye belongs.

In its eight years of operation, Marketing Eye has developed from a niche service provider into one of Australia’s leading marketing representatives. In that time, founder and former CEO Mellissah Smith has developed along with the company; she still possesses the same enthusiasm, but that enthusiasm has been tempered with experience and maturity. That is why the time is right to make an impact on foreign soil.
By Christopher Niesche - smh.com.au

EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.

But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.

Here are tips on how to build up a prospect list.
(BRW, the Marketing Issue, Oct 20-26, 2011)

It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina Dent

Many years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith “worked in sales”. Smith was irritated by the description until she decided he’d made a valid point. “I was quite annoyed about him saying marketing was the same as sales but they actually do go hand in hand,” she says. “Marketing creates the forum for sales to occur.”

Marketing Eye brings practical, low or no cost ideas for small business marketing. Marketing Eye Director and marketing expert Mellissah Smith will speak at a series of seminars in the metro cities across Australia.

These seminars are aimed to make you learn marketing tricks with little or no money and build your brand both online and offline. With over 20 years of experience under her belt, Mellissah Smith is a pro, the master-mind behind Marketing Eye and one of the most sought-after speakers in marketing industry in Australia.

Contact Us

Marketing Eye
  • Our addresses:
    Marketing Eye Level 4, 134 William Street, Woolloomooloo, NSW 2011
    Level 4, 492 St Kilda Road, Melbourne, VIC 3004AU
    Central Plaza, Level 21, 345 Queen Street, Brisbane, QLD 4000
  • 1300 300 080
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Looking for a super new job? Marketers who want invaluable experience in writing marketing strategies and executing… https://t.co/Ohvmwr2K9H

  • I went on Amazon yesterday to see what it is all about. Seriously, what a joke. You can’t buy much on there unless… https://t.co/sewk0vpmDE

  • I read a great article on Sara Blakely from Spanx. What I love about her is that she is truly authentic, kind and l… https://t.co/9En5ekvavn

  • Be aware of self-promoting “how to be successful speakers” who prey on your hope and dreams, yet often are not as r… https://t.co/RBUszscLZL

  • It’s so important not to be lured by media reports of how people have struck it rich through property. They get ric… https://t.co/NVmakgx43D

  • Just when I thought Sunday nights couldn’t get much better... ps happy birthday claire_loves… https://t.co/CRordARZU6

  • @graham31323997 Hey there, you are so right! Let’s see how I can move a few things to make it happen.

  • @RT17HR my family is from Croatia!