Are you a Jaxon, a Rylee, a Danyle or a Jorja? Or, as a parent, have you christened a Klowee, Zaq, Jesyka, Kayleb,  or even an Epponnee-Rae, in tribute to the double-barrelled bub of Kath and Kim fame?

'Creatively' spelt names have become all the rage in recent decades. Parents in favour see them as a celebration of uniqueness that will enable their children to stand out from the crowd.

But what's the story when the schoolroom is swapped for the workplace? Is an unconventionally-spelt moniker a help or a hindrance when climbing the corporate ladder? The former, says Mellissah Smith, the founder of Sydney and Atlanta-based consultancy Marketing Eye, who scored her name by accident, courtesy of her immigrant father. "Mum and dad couldn't spell," Smith says. "My father hardly spoke English – he's Croatian – and he filled in the birth certificate."

MELBOURNE, AUSTRALIA, 1 JULY 2014; Australia’s leading pool covering company has hired Marketing Eye for 12 months to run their marketing department. The appointment comes as Marketing Eye continues its aggressive growth strategy in new markets capitalising on the company’s international presence and custom media platforms.

“Remco sells the highest quality pool covering systems in Australia and services all States and Territories,” confirmed Mellissah Smith, Managing Director, Marketing Eye.

“Their brand is reputable and has extended to include affordable coverings as well as high end designer pool covers.”

Published on WorkflowMax

Ah marketing – the bane of many business owners’ calendars. We’ve got to do it, but it takes precious time and resources away from what we really love doing – which is working with our clients.

By learning to do marketing in a smart way, and to create low-cost strategies with results you can measure, you can actually cut down on the time spent marketing, and focus on the techniques that WORK for your business. And one of the best ways to learn about what is and isn’t working in marketing is to read marketing blogs. You get all the information you need in blog-sized chunks, and you’re able to access the top marketing minds without having to pay them thousands in consulting fees.

By Susan Jennings, published on mediashower.com

Mellissah Smith has spent more than two decades working in and thinking about marketing, experience that has culminated in founding Marketing Eye, an agency for small and medium-sized businesses. Mellissah spoke with us about the future of marketing, and the opportunities marketing offers small businesses.

By Leon Gettler; Published on Business Spectator.

How much of the family connection needs to go into the marketing of a family business? The argument in favour goes like this: a good corporate reputation is essential for success. The idea of ‘family’ suggests stability, which translates into quality service and high integrity. The result: trust and loyalty among customers and a better reputation.