- In The News
- Published: 16 January 2014
Published on www.businessfirstmagazine.com.au on Jan, 1 2014 and written by Mellissah Smith
Aligning the right people, processes and tools with your company vision and strategy can lead to sustainable results.
Managing marketing team’s performance is a perennial issue that is faced by all company leaders.
While statistics on revenue growth and margins are laid out to see in black and white, it’s more challenging to respond to the question of what value the business receives from its marketing investment.