In The News

Published in BRW and Australian Financial Review
 
If you’ve Googled a restaurant recently hoping to check out its rating on Urbanspoon you’ll have noticed something strange – it no longer exists.

In January Indian start-up Zomato acquired the restaurant reviews site for an estimated $US60 million ($82 million) and in June Urbanspoon dissolved without fanfare, with its traffic redirected to Zomato.

The move has triggered angst from some of Urbanspoon’s loyal users, with a few taking to social media to voice their frustrations.

But independent brand analyst Michel Hogan said Urbanspoon users would most likely adapt to the new platform.

by Sylvia Pennington published on The Age

Managers are unimpressed with Gen Y staff, so what lessons do they need to heed to make them more employable?

Considered taking a young person on in your business then thought better of it?

You're far from alone, says Melbourne hospitality entrepreneur Peter Coronica. His latest venture is Fingerprint Me, a private youth employment academy offering career counselling and coaching to help under-25s become more "job ready".

Published by Dave Kerpen on LikeableLocal

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Are you a Jaxon, a Rylee, a Danyle or a Jorja? Or, as a parent, have you christened a Klowee, Zaq, Jesyka, Kayleb,  or even an Epponnee-Rae, in tribute to the double-barrelled bub of Kath and Kim fame?

'Creatively' spelt names have become all the rage in recent decades. Parents in favour see them as a celebration of uniqueness that will enable their children to stand out from the crowd.

But what's the story when the schoolroom is swapped for the workplace? Is an unconventionally-spelt moniker a help or a hindrance when climbing the corporate ladder? The former, says Mellissah Smith, the founder of Sydney and Atlanta-based consultancy Marketing Eye, who scored her name by accident, courtesy of her immigrant father. "Mum and dad couldn't spell," Smith says. "My father hardly spoke English – he's Croatian – and he filled in the birth certificate."

MELBOURNE, AUSTRALIA, 1 JULY 2014; Australia’s leading pool covering company has hired Marketing Eye for 12 months to run their marketing department. The appointment comes as Marketing Eye continues its aggressive growth strategy in new markets capitalising on the company’s international presence and custom media platforms.

“Remco sells the highest quality pool covering systems in Australia and services all States and Territories,” confirmed Mellissah Smith, Managing Director, Marketing Eye.

“Their brand is reputable and has extended to include affordable coverings as well as high end designer pool covers.”