By Ian Lloyd Neubauer, published in CEI.ASIA

Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer

The core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of marketing tools to choose from is stupefying. Here weshare eight tried, trusted and trending ways to market your events:

This month I’m thrilled to share with you our Influencer interview with Mellissah Smith. Mellissah is a global leader, marketing expert, author, writer, public speaker and technology innovator. She is the Founder and Managing Director of Marketing Eye, which she’s taken from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine and the Founder of The World Incubator. I truly admire and respect Mellissah for what she has achieved. She is an incredibly generous, kind, game changing entrepreneur who has disrupted the marketing industry and is making a real difference to the lives of others in Australia and overseas.

Mellissah Smith shares her story.

You’ve been working in marketing for over 20 years, and there has been a lot of innovation during this time within the industry. What has been the most defining moment for you?

Published on Shortpress written by Sylvia Pennington.

 American entrepreneur Elon Musk is the driving force behind Tesla Motors, the electric car startup named in honour of iconic electrical engineer and physicist Nikola Tesla.

Superlative branding and marketing have seen Tesla’s offerings develop extraordinary cachet since the 2008 launch of its first vehicle, the sleek and sexy Tesla Roadster.

So what lessons can small business owners take from the Tesla marketing playbook?

Published in BRW and Australian Financial Review
 
If you’ve Googled a restaurant recently hoping to check out its rating on Urbanspoon you’ll have noticed something strange – it no longer exists.

In January Indian start-up Zomato acquired the restaurant reviews site for an estimated $US60 million ($82 million) and in June Urbanspoon dissolved without fanfare, with its traffic redirected to Zomato.

The move has triggered angst from some of Urbanspoon’s loyal users, with a few taking to social media to voice their frustrations.

But independent brand analyst Michel Hogan said Urbanspoon users would most likely adapt to the new platform.

by Sylvia Pennington published on The Age

Managers are unimpressed with Gen Y staff, so what lessons do they need to heed to make them more employable?

Considered taking a young person on in your business then thought better of it?

You're far from alone, says Melbourne hospitality entrepreneur Peter Coronica. His latest venture is Fingerprint Me, a private youth employment academy offering career counselling and coaching to help under-25s become more "job ready".