By Nick Nichols, Business Editor
- In The News
- Published: 30 November 2008
Picture of CEO, Mellissah Smith:
‘We need to be a bit smarter about what we do’
THE global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.
Ms Smith, founder and chief executive of Marketing Eye, said defensive strategies in these troubled times were gifting valuable customers to more aggressive competitors.