Marketing Eye

In The News

Marketing – there’s no ‘off’ switch
By Adam Joseph AMAMI CPM

There are significant differences between marketing for blue-chip companies and marketing for small-to-medium enterprises (SMEs) that go well beyond smaller budgets. According to David Cervi, owner of marketing consultancy HyperSphere, there are eight pitfalls for small business when it comes to marketing.
melmyroomballBy CXO, Australia

Where did you come up with the idea for running an outsourced marketing company?
After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.
By Nick Nichols, Business Editor


Picture of CEO, Mellissah Smith:
‘We need to be a bit smarter about what we do’

THE global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.

Ms Smith, founder and chief executive of Marketing Eye, said defensive strategies in these troubled times were gifting valuable customers to more aggressive competitors.
Feature | by Brad Howarth

Australian Anthill Magazine, April/May 2008: Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people in Australia every day. But here’s the catch. If social networking isn’t part of your marketing strategy, the only person’s time you’re wasting is your own. Brad Howarth explains.
By Brad Howarth.

As marketing budgets shrink in the slowdown, it is a good time to revisit the tried and true strategies like email marketing. Search engine marketing and social networks may be the hot topics of online marketing, but some of the most effective tools are also the oldest.
By Brad Howarth

As marketing budgets shrink in the slowdown, it is a good time to revisit the tried and true strategies like email marketing.
Search engine marketing and social networks may be the hot topics of online marketing, but some of the most effective tools are also the oldest. Email marketing is far from a dead medium, with service providers reporting strong growth from existing and new clients.
By Brad Howarth, September 27, 2007
Online video is becoming the hottest marketing tool for businesses keen to spruik their products and services in a cheap and very effective way.

Alan Perrins never set out to be part of a revolution. He simply wanted a better way to explain the workings of his business, The BEAN Machine.