Marketing Eye

In The News

By Kate Swaffer. Published on: kateswaffer.com

One magazine I subscribe to is Management Today, which I find not only interesting, but often discover many parallels between business and management when I think about the impact of dementia and the way in which people are currently cared for. The KISS principle – Keep It Simple Stupid, or Keep It Small and Simple – came to mind with one article!
Published on www.tgrmagazine.com on Aug 26, 2013 at 14 : 14 PM.

Small business requires support not rebuff. Jonathan Jackson looks into the issues affecting small business, particularly those caused by government, and whether they are an ongoing concern.

In July, Queensland Premier Campbell Newman launched the inaugural Queensland Small Business Week. The move by Mr Newman was one designed to reconnect government with 412,000 small businesses that prop up the Queensland economy.

The two-day summit brought industry together with government to discuss the problems currently facing small businesses.

“Small business is the backbone of the Queensland economy,” Mr Newman said. “As a government, it is in our interests that our small businesses are profitable, innovative and resilient enterprises. We also want them to be competitive, to create jobs and to contribute to building a robust economy.

Published on www.inc.com on Jun 25, 2013 and written by Kevin Daum.

Male or female, support from a life partner can make or break the path to prosperity. Here are nine powerful ways to increase success for you as a couple.

Books and blog posts from thought leaders like Sheryl Sandberg and Inc. columnist Carrie Kerpen have triggered many a party conversation about the roles of husbands and wives as contributors to family success. I recently found myself in a fascinating conversation with Australian entrepreneur Mellissah Smith about the role of significant others in supporting success. Mellissah wrote a couple of provocative, viral blog posts for both men and women on the subject, so my ambitious wife Van and I were comparing our own activities to see if we measured up to Melissah's standards.

Turns out, Van and I were pleased with each other's performance. My wife is innately supportive, while I had the lessons from the failure of my first marriage to help me appreciate the power of mutual support. Regardless of how traditional roles for men and women may have changed, one thing remains clear. If you selflessly support your significant other, odds are that he or she will be even more successful and contribute towards greater happiness in your family. Here are nine ways you can start today.

Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.

WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?


Well for starters, if everyone is walking in one direction, turn around and run in the other.

That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.

Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.

"You're essentially telling a story," the award-winning creative director tells news.com.au.

"So the story should always appeal to its audience, and be delivered in the right tone of voice.

"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.

By Larissa Ham - theherald.com.au

Email is one of the speediest forms of communication there is.

But in all the rush, some small businesses forget that an email can also attract – or repel – a potential client in seconds.

We asked three experts how to set the right tone, and avoid email clangers that will rub your recipients up the wrong way.

Check your spelling

Basic yes, but there are still countless people who send emails littered with spelling mistakes, says Julie Schoneveld, CEO of Marketing Eye.

"People just rush it. They send it out and don't check it. Read it before you send it out," she says.

By Jonathan Jackson, Wealth Creator magazine

Making Eye Contact


While global expansion is every entrepreneur’s dream, those who rush into expansion usually fail. For Mellissah Smith, founder of Marketing Eye, the potential to fail has been negated by her ability to read a market and act accordingly. In fact, the US market is where Marketing Eye belongs.

In its eight years of operation, Marketing Eye has developed from a niche service provider into one of Australia’s leading marketing representatives. In that time, founder and former CEO Mellissah Smith has developed along with the company; she still possesses the same enthusiasm, but that enthusiasm has been tempered with experience and maturity. That is why the time is right to make an impact on foreign soil.
By Christopher Niesche - smh.com.au

EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.

But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.

Here are tips on how to build up a prospect list.