Marketing Eye

In The News

Published on Forbes written by Goldie Chan.

Networking at conferences is not always easy - it often feels forced, rushed or worse - completely unhelpful. To understand how to best network at a busy conference, I have tapped into 16 of the biggest and most creative speakers and conference attendees from my recent Adobe Summit trip.
Published in Franchise Leaders Publication, by Mellissah Smith.

The roll out of a successful franchise business in both new and old markets has been tried and tested since the grandfather of franchising, Howard Deering Johnson,
established his first restaurant franchise Quincy in Massachusetts in 1932.
mccredie news

Published in Franchise Leaders Publication, by Mellissah Smith.

The days of low-cost fit-outs are over with consumers demanding an experience that they would not likely get elsewhere when they venture from their lounge rooms into a retail store.

We have been inundated with new clients, with much bigger projects than we envisaged. We have decided to scale up and that means employing a bunch of people to work with our existing teams.
Published on The Sydney Morning Herald written by Brooke Gibbs.

Australia Day advertising campaigns are fraught with danger as society becomes more politically correct and complaints soar, say industry experts.
By Ian Lloyd Neubauer, published in CEI.ASIA

Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer

The core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of marketing tools to choose from is stupefying. Here weshare eight tried, trusted and trending ways to market your events:
This month I’m thrilled to share with you our Influencer interview with Mellissah Smith. Mellissah is a global leader, marketing expert, author, writer, public speaker and technology innovator. She is the Founder and Managing Director of Marketing Eye, which she’s taken from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine and the Founder of The World Incubator. I truly admire and respect Mellissah for what she has achieved. She is an incredibly generous, kind, game changing entrepreneur who has disrupted the marketing industry and is making a real difference to the lives of others in Australia and overseas.

Mellissah Smith shares her story.

You’ve been working in marketing for over 20 years, and there has been a lot of innovation during this time within the industry. What has been the most defining moment for you?