Marketing Eye

In The News

by Sylvia Pennington published on The Age

Managers are unimpressed with Gen Y staff, so what lessons do they need to heed to make them more employable?

Considered taking a young person on in your business then thought better of it?

You're far from alone, says Melbourne hospitality entrepreneur Peter Coronica. His latest venture is Fingerprint Me, a private youth employment academy offering career counselling and coaching to help under-25s become more "job ready".

Published on The Age on November 5, 2014 and written by Sylvia Pennington.

It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?

Money may make the business world go round – but hot on its heels comes trust; the belief that the person we're dealing with is honest and will act in good faith. Most of us like to think of ourselves as "trustworthy" – but what does it actually mean and how do we go about convincing others that we merit the description?

Published by Dave Kerpen on LikeableLocal

Happy 2015! Here's to a making it the most #likeable year yet. Want to know what I love most about Twitter? The people. Reading tweets from my favorite thought leaders gives me such inspiration. That's why I'm thrilled to announce the top 150 thought leaders to follow on Twitter in 2015. Your Twitter newsfeed just got a whole lot more interesting.

Follow this list to keep up with all 150 thought-leading marketers in one place.
Are you a Jaxon, a Rylee, a Danyle or a Jorja? Or, as a parent, have you christened a Klowee, Zaq, Jesyka, Kayleb,  or even an Epponnee-Rae, in tribute to the double-barrelled bub of Kath and Kim fame?

'Creatively' spelt names have become all the rage in recent decades. Parents in favour see them as a celebration of uniqueness that will enable their children to stand out from the crowd.

But what's the story when the schoolroom is swapped for the workplace? Is an unconventionally-spelt moniker a help or a hindrance when climbing the corporate ladder? The former, says Mellissah Smith, the founder of Sydney and Atlanta-based consultancy Marketing Eye, who scored her name by accident, courtesy of her immigrant father. "Mum and dad couldn't spell," Smith says. "My father hardly spoke English – he's Croatian – and he filled in the birth certificate."

MELBOURNE, AUSTRALIA, 1 JULY 2014; Australia’s leading pool covering company has hired Marketing Eye for 12 months to run their marketing department. The appointment comes as Marketing Eye continues its aggressive growth strategy in new markets capitalising on the company’s international presence and custom media platforms.

“Remco sells the highest quality pool covering systems in Australia and services all States and Territories,” confirmed Mellissah Smith, Managing Director, Marketing Eye.

“Their brand is reputable and has extended to include affordable coverings as well as high end designer pool covers.”

Published on WorkflowMax

Ah marketing – the bane of many business owners’ calendars. We’ve got to do it, but it takes precious time and resources away from what we really love doing – which is working with our clients.

By learning to do marketing in a smart way, and to create low-cost strategies with results you can measure, you can actually cut down on the time spent marketing, and focus on the techniques that WORK for your business. And one of the best ways to learn about what is and isn’t working in marketing is to read marketing blogs. You get all the information you need in blog-sized chunks, and you’re able to access the top marketing minds without having to pay them thousands in consulting fees.
By Susan Jennings, published on mediashower.com

Mellissah Smith has spent more than two decades working in and thinking about marketing, experience that has culminated in founding Marketing Eye, an agency for small and medium-sized businesses. Mellissah spoke with us about the future of marketing, and the opportunities marketing offers small businesses.