Atlanta, USA, December 12, 2012: Australian agency Marketing Eye is expanding to the US, employing marketing consultant Lisa Homa to spearhead its growth in Atlanta, Georgia.
The former Clemenger account manager is set to capitalise on the size and magnitude of the American market, utilising her knowledge and experience in the Australian creative industry.
Lisa is most looking forward to sharing her fresh approach to marketing with small businesses in Atlanta, saying Australia has some of the best marketing technologies in the world.
“I’m looking forward to using those technologies and use our creative capabilities to help American small businesses succeed and grow,” she said.
“Atlanta is a vibrant city with many small businesses, yet a lot of them don’t have an in-house marketing team – in a recent survey, we found that 73.5 per cent of Atlanta small businesses don’t have any marketing resources at all, which is a shame as the city is such a growing hub for entrepreneurs, especially in the IT and human resources sectors.
“Marketing Eye has offered me an exciting opportunity to help entrepreneurs benefit and realise the difference that marketing can make to their business – instead of implementing a sectional approach to marketing, we will offer a holistic strategy that goes across the board, helping develop our clients’ businesses and encouraging growth.”
Marketing Eye is headquartered in Sydney, with an additional office in Melbourne. The consultancy has carved a niche and provides an all-encompassing outsourced marketing service to small- and medium-sized businesses Australia-wide.
Founder and managing director Mellissah Smith has been working on the US expansion for the past six months and has already acquired a number of clients in America, working with international companies from their Australian headquarters.
“Marketing Eye Atlanta aims to attract more than 100 clients within its first six months in the market,” she said.
“Being able to employ someone like Lisa with a background in large corporations, as well as small businesses, provides us with a brand champion who is able to connect with Marketing Eye’s clients.
“As a small business owner myself, it’s important that people who work with the Marketing Eye brand really understand and have empathy with the challenges that a small business owner faces.
“We’re thrilled to have Lisa on board – it is fortuitous that we’ve been able to attract such an amazing talent that our clients will benefit from.”
About Marketing Eye
Established in 2004, Marketing Eye is Australia’s leading marketing consultancy firm for small- to medium-sized businesses, helping them grow, increase sales performance and improve brand visibility. The consultancy’s diverse client mix includes companies across a variety of industry sectors including professional services, sustainability, property, health, travel, mining, transport and logistics. Marketing Eye’s experienced marketing consultants are trained in all facets of marketing mix and supported by an in-house team of web developers, graphic designers and copywriters.
Marketing Eye headquarters
Level 4, 499 St Kilda Rd
Melbourne, VIC 3004
Contact Eliza Sum on (03) 9692 7600.
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