Marketing Eye

Logistics a vital link in nation's economic chain

LOGISTICS and transport-specific businesses provide 695,000 jobs and make a substantial contribution to national gross domestic product.

About 1957 million tonnes of freight are moved around Australia each year, about 496 million tonnes are exported, and 55 million tonnes are imported.

The logistics industry is the part of the supply chain that plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption.

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