Sydney Morning Herald
- Client Media
- Published: 28 February 2008
Sydney, Australia, 28 February 2008; Marketing Eye, a leading international marketing consultancy firm, has today announced the launch of a new division providing small to medium sized companies with an in-house graphic designer.
Whilst businesses traditionally hire design and advertising agencies to do branding, advertising, brochures and proposals, Marketing Eye has established a division that gives companies the opportunity to work more closely with their graphic designers.
“The communication stream between agencies and designers is sometimes fragmented, and it would be much easier and more cost-effective to have a designer, part-time, in-house,” confirmed Mellissah Smith, Chief Executive Officer, Marketing Eye.
“To have a designer in-house allows companies to utilize design in all facets of their marketing and sales activities.
“Rather than have a secretary type of an invitation or a proposal, it becomes a graphic designers role to champion the brand and its application to multiple marketing platforms.
“We expect companies to be receptive to the idea of having a graphic designer in the same way that they would have a Marketing Eye.”
The concept gives companies a graphic designer for 3 days per month for $24,000 per year.
Graphic Designers focus on the application of the brand across all marketing mediums, ensuring the brands integrity and consistency.
They are all tried in branding and have worked closely with Marketing Managers to ensure that their skill-base is not restricted in any way.
“Our graphic designers are integral to our team and are the most requested marketing area of our business with many companies using the design team for a majority of the year, paying normal retail rates.
“This format gives them better flexibility and a more affordable design and branding solution.”
About Marketing Eye
Marketing Eye is a marketing consultancy firm that provides small to medium sized businesses with a Marketing Manager for 12 months for a designated period of time each month.
Established in 2004, Marketing Eye has grown exponentially through client referrals and is currently embarking on franchising the concept.
Founded by Mellissah Smith, Marketing Eye is a leader in its field and provides a backend infrastructure to all marketing activities with in-house branding, public relations, design, film production and web development.