I was driving along Dandenong Road yesterday in Melbourne, talking to a girlfriend of mine and I said, "if someone really knew me, and was the love of my life and was to propose, they would hand me a Tolstoy book, as the token of their love."
She laughed, "and you say you don't have lists!".
Marketing Strategy Blog - Page 52
There has been so many changes in marketing over the past 12 months, that not too many marketers can honestly say that they are totally 100% up to speed.
We try in ernst to be up-to-date and continually upskill our people, but it doesn't always work out to plan, particularly when they are busy doing their day jobs.
That's why it's so important for marketers at all levels to take time out of their day to work on themselves and their capabilities in marketing each and every week as part of their routine.
We are presently looking for a talented marketing executive in Sydney. Someone with one to two years' experience, with a passion for being the best marketer possible.
As a company we have so much to offer our young team, and we know that they will learn more at Marketing Eye than possibly any other position in marketing elsewhere.
Read more... →
We try in ernst to be up-to-date and continually upskill our people, but it doesn't always work out to plan, particularly when they are busy doing their day jobs.
That's why it's so important for marketers at all levels to take time out of their day to work on themselves and their capabilities in marketing each and every week as part of their routine.
We are presently looking for a talented marketing executive in Sydney. Someone with one to two years' experience, with a passion for being the best marketer possible.
As a company we have so much to offer our young team, and we know that they will learn more at Marketing Eye than possibly any other position in marketing elsewhere.
As we close our offices today until the second week of January, I realise that it's time to reflect on our wonderful journey and what we have all learned this year.
We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perserverence and determination to kick goals.
Read more... →
We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perserverence and determination to kick goals.
There is so much going on this time of year, it is ridiculous. Usually, I do the smart thing and disappear overseas or head up to the family property in Queensland to hang with my family, but this year, I am staying put... well, for now.
I have so much to do as I have alluded to in previous blogs; Marketing Eye's expansion plans, Licensing the Marketing Eye model, a new technology platform that I have developed and a new tech company that I am about to go into capital raising mode for. On top of that, I have my passion project, The World Incubator, and selfishly a holiday overseas to the snowfields.
Read more... →
I have so much to do as I have alluded to in previous blogs; Marketing Eye's expansion plans, Licensing the Marketing Eye model, a new technology platform that I have developed and a new tech company that I am about to go into capital raising mode for. On top of that, I have my passion project, The World Incubator, and selfishly a holiday overseas to the snowfields.
Is your retail company innovative enough? Will you be left behind? Is it fad or fashion? How will you ever know? Strategic innovation places one retailer on top of another. People are always looking for different - what no-one else has. But then they want what everyone else has. It’s hard to keep up.
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There are so many things that entrepreneurs do right, and often it is for the world to see. Yet there are still some things that we don't quite get right. 2016 is going to be a huge year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change.
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There are so many types of love that we all experience; a love for food, a love for our dogs, a love for our family, a love for special people in our lives and of course, the great love.
I've only once experienced a great love. The type that sends you crazy, that gives you butterflies even after the first year, and keeps you committed long after it is over.
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I've only once experienced a great love. The type that sends you crazy, that gives you butterflies even after the first year, and keeps you committed long after it is over.
Everyone loves a great Christmas party, unless of course you are a little like me and you have gone to one too many already.
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Christmas is coming closer and there have been a lot of party invites. I have mostly opted out as I don't have the "missing out syndrome" (FOMO) and know that as you get older, there is only so much casual chit chat you can handle.
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Fuck it! Seriously, I know I just swore but that's exactly how I feel right now. We keep holding ourselves back in fear of something. Actually, everything. But where does that get you? Nowhere, that's where.
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The end of the year is neigh. It has come along for many of us, faster than we would have liked.
It seems, the older we get, the faster life passes us by. There really is no better reason to live life the best possible way we can.
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It seems, the older we get, the faster life passes us by. There really is no better reason to live life the best possible way we can.
Two years ago, I hired a family member in my business. It was the best decision I ever made, simply because for selfish reasons, I was able to see her more than I would if she didn't work for me.
Ashleigh Cameron started out fresh from high school and while studying a Bachelor in Commerce Majoring in Marketing and Human Resources, she chose to come and work at our Marketing Eye Sydney office in the social media department.
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Ashleigh Cameron started out fresh from high school and while studying a Bachelor in Commerce Majoring in Marketing and Human Resources, she chose to come and work at our Marketing Eye Sydney office in the social media department.
What's not to love about Monday's? If you are anything like me, you arrive at work all bubbly ready to tackle the week ahead; refreshed and excited about what can be achieved.
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Making a conscience effort to be the best version of yourself takes a lot of soul searching. It also takes a lot of strength as you have to look yourself in the mirror and work out what is working and what isn't. Where you can improve and where you don't have to.
About 3 or so years ago, I made a momentus change by looking deeply within myself and exploring what I could possibly achieve in this lifetime. I set goals for everything imaginable, including the life of my dog (check out Instagram account @thereal_pippasmith), my health, my family, my career and so on.
I broke up every area of my life and worked out how I could live it better than I have lived it before. And you know what, it mostly works. Except you will slip up like I did on a few things, but they will mostly be things of the heart where your reaction isn't quite what you would have planned for it to be. By slipping up, you have the opportunity to change and work on that area, while you keep developing yourself and achieving the goals set out in front of you.
Read more... →
About 3 or so years ago, I made a momentus change by looking deeply within myself and exploring what I could possibly achieve in this lifetime. I set goals for everything imaginable, including the life of my dog (check out Instagram account @thereal_pippasmith), my health, my family, my career and so on.
I broke up every area of my life and worked out how I could live it better than I have lived it before. And you know what, it mostly works. Except you will slip up like I did on a few things, but they will mostly be things of the heart where your reaction isn't quite what you would have planned for it to be. By slipping up, you have the opportunity to change and work on that area, while you keep developing yourself and achieving the goals set out in front of you.
So your marketing for this year is pretty much done and dusted now… except for your last pre-Christmas campaigns over the next few weeks. So what then? Do you have a plan in place for talking to your customers in January, with a strategy that will take you through 2016?
Telling the right story at the right time is essential to a successful Marketing campaign, and the last thing you want is to be behind the eight-ball due to a lack of planning. Leaving it until you get back from holidays in January to think about your Marketing message means you will be well behind your competitors who have a strategy mapped out.
Here are my 3 top tips for getting ahead of the game with your Marketing for 2016…
Read more... →
Telling the right story at the right time is essential to a successful Marketing campaign, and the last thing you want is to be behind the eight-ball due to a lack of planning. Leaving it until you get back from holidays in January to think about your Marketing message means you will be well behind your competitors who have a strategy mapped out.
Here are my 3 top tips for getting ahead of the game with your Marketing for 2016…