Tag: Small Business
Building a Strong Brand Identity: Strategies for Differentiating Your Business
When your small business possesses a quality offering and you have full confidence in its value for your target audience, it's a great foundation for marketing. But in reality, with these traits, you’re not alone, and the competition is fierce in your industry. Naturally, you desire your brand to stand out and be recognisable amongst a crowded. Not only that, but for it to resonate with your target audience in a way that provides a unique and memorable experience for them. As a marketing consultant, these things are what we hear every day, but to truly be unique and stand out your marketing message must be more evident and not the same as your competitors.
Marketing Strategies for Small Businesses
Marketing can be very challenging for small businesses due to a lack of budget, time available, lack of employees working and needing more visibility. However, marketing is one of the most critical aspects of building your business from a small business to a multi-million-dollar, worldwide company.
How Direct-To-Consumer Brands Are Great for Your Company
The retail space a decade ago is vastly different from what it is today, the most significant factor being the boom of e-commerce and the introduction of more direct-to-consumer (DTC) brands.
How Construction Companies Improve Sales Performance
The construction industry is growing and evolving each year making it an extremely cutthroat and competitive market. However, there are many companies which are seeing increased sales and better customer relationships during this time. These are the companies who avoid making the mistake of cutting costs. Instead, they spend money to improve customer relationships, establish a niche market and implement quality materials and equipment into their projects. In turn, these companies still end up making a significant profit as customers can see their efforts, therefore creating trust that the construction company will provide the customer with quality service.
5 ways to boost your company’s SEO
Search engine optimization (SEO) is the practice to increase your website rank on a search engine result page (SERP) so that your website can get more traffic. It is similar to moving your store from a small town closer to the city where most your target customers live, to get more walk-ins, and subsequently achieve more sales. The same logic is applied to a business’ website, however the way of doing this is drastically different, where 96.8% of small business fail at SEO because they don’t understand how to boost their company’s SEO.
Do I need a marketing manager in my small business?
In Australia, 88% of companies are considered small businesses. If you don’t operate your business on digital portals, you are not existing in markets. Marketing your business in the digital world undoubtedly helps raise your brand awareness and attract customers. Recruiting sophisticated marketing experts is critical for companies to grow.
Do I Need a Marketing Manager in My Small Business?
The Truth Behind PCRs, RATs, and Struggling Small Businesses
It's fair to say that the last two years have presented small businesses worldwide with their fair share of challenges. Many of Australia's small business owners have been unable to financially stand on their own two feet, requiring monetary support from the government, which hasn't always been available. While initially the challenge mainly lied in the form of financial hardship, the focus has now shifted towards the healthcare system's capacity and protecting vulnerable people. While the government has continued to change the testing requirements, placing increasing reliance on rapid antigen tests (RATs) to relieve the PCR testing waits, there is a larger truth about this changing dynamic that many are not aware of.
My Internship Experience at Marketing Eye
As a second-year commerce student, and someone who has always been interested in the In’s and Out’s of marketing, being offered an internship with Marketing Eye was a dream come true. Whilst I do love my university degree and am no doubt learning the key fundamentals that will assist me in my future careers, it is all relatively theoretical. At Marketing Eye, and in my position as an intern, I was given the chance to actively use the skills I have been taught, engage with real-life tasks, and ask deeper industry-specific questions.
How the hell are small businesses going to get through this?
Like many, I’ve been afraid to have think for myself, express my opinions or side with people who may secretly share the same thought process as myself. Why? Because at some point in this pandemic I realized that I am a small business owner who has to survive, and I cannot afford to turn off any potential customer or have my existing customers leave because they disagree with my opinions.