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5 Things that will change my world in the next year
When you are looking forward to the next year like I am, you can't help but think what is it that is going to make the next 12 months of your life more extraordinary and memorable then the last.

With so many things going on in the world; political elections, earthquakes, terrorist attacks - it's quite easy to get caught up in what is going wrong with the world instead of what is going right.
It's my birthday week and there are a few things I want to share
Every year, I share my thoughts about getting a year older and how it feels to hit another milestone.

This year, is not too indifferent to the past except I am in a very good space right now and am incredibly positive about what the future holds.
Why women entrepreneurs spend far too much time criticising themselves
Have you ever wondered what it is like getting to first base, ready for the second base but never quite making the home run you hoped for? 

As a female entrepreneur, I have big goals, and my dreams are not only something I think about often, I have carefully strategised the execution of a plan to achieve each and every dream I have had for myself.
Best 15 Websites for Creative Marketers
It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign. 

Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.

I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.

If you are looking for inspiration online, here is where I like to go:

1. Behance:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.

2. Creative Boom:
There is a cross section of creativity on this site. It is inspiring and pushes boundaries while staying sometimes within the lines. 
Sharing IP can only benefit an organisation and collaboration will see it expand in ways you never imagined
Last week was mammoth. I spent 4 days on a speaking tour of the Fraser Coast, promoting Marketing Eye's not-for-profit, The World Incubator, and innovation as a whole.

There are many lessons to learn when talking to crowds, and the first is to adapt to the crowd you are talking to. 
Kicking some serious goals and knocking the business plan out of the ball park
We are quite the fancy pants of marketing of late and have delivered a business and marketing plan for our own company that is one of the best I have ever seen. We haven't focused on our old-style corporate internal document, but instead, a fully engaging interactive and KPI orientated presentation that has inspired our team to do more, be more and conquer quite a few goals.
New York is Marketing Eye's Focus for 2016/17
Finally, I have a printed copy of the 2016/17 Global Marketing Strategy for Marketing Eye and it is being developed out to the point where every single item in the marketing strategy is given to a person who is responsible for outcomes. 

It's particularly exciting given that usually we only share part of the plan, but this year, we decided to share it all - along with our profit sharing strategy for employees. It's time for many of our younger team members to start investing in houses or apartments, and they cannot do that without getting some real money behind them.
What is holding me back?
Wow! I really mean WOW! Today has been a phenomenal day, and a catalyst for change.

Taking some good advice from a friend, I have been on the road to a new journey of self-discovery and it is a complete eye-opener.
There is no role for misogynist people in society
A good friend of mine recently was branded a "washed up, has been - too old for the business" by a young twenty-something man who thought that he would be able to tarnish her reputation in the PR field and perhaps gain some of her clients.

When hearing this story, which goes beyond what I have just written and focuses heavily on the fact that she is a woman, I find myself compelled to re-educate anyone around me that believes that this behaviour and thought-process is acceptable.
How to Fund Entrepreneurial Growth
The pressure of growing your business is insurmountable with the number of areas that each business has to consider.

As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.

I came across a company recently that sparked my attention: Kabbage.

More action and far less talk : marketers
Marketing Managers want to be at the table when business decisions are being made. They, by sheer title, believe that they are being largely ignored over Sales Manager who bring dollars to the table and other senior management team members including technology. 
With planning on the agenda this week and new hires, it has become apparent that we have to look closely at the past to ensure that our business goes into the future with it's best foot forward.

I'm in heavy business planning stage right now and I am looking for a lot of growth and development within our business. Our products need further development before August, and our APP must be finished for our clients, licensees and employees so that training and development as well as the marketing dashboard is at their fingertips.

I'm a strong believer in technology and how it powers performance. I don't hide behind the fact that I believe that marketing needs to reinvent itself and allow robots in, while still maintaining the personal touch. It's a hard combo and no-one really has it right. Marketing automation was supposed to solve this problem but there is no program yet on the market that actually does this well enough.

The human touch is still over-needed.

To keep abreast of what is going on in our industry and to maintain our position of leadership, we are working more on innovation and technology, while teaching new staff, new ways in which they can work to better perform for clients.

A catalyst for this is change is needed every year in a growing progressive company. You can't deliver upon continual growth at the rate we are aiming for without making sure you are a step ahead of the market - always.

People buy-in is instrumental and at my own fault I have sometimes forgotten that inclusion when I have impulsively developed a new or innovative process. Fairly stereo typical of an entrepreneur who is creative, but not acceptable and sustainable.

If your business hasn't:

Developed a business plan for 2016/17
Developed a marketing strategy that is not the same as last year, for 2016/17
Audited your processes for constant improvement across all areas
Set  your sales goals and ensured all team members are across them
Invested in people management, development and growth allowing adequate budget for the year
Made innovation your number one motivator for staying on top
Bought a copy of Gazelle's and completed the two page template and shared with your team
Marketing Eye's strategy going forward
July is the start of a new financial year and as a company, we have put a strategy in place to build the business further over the next 12 months and open in new markets to expand our reach.
What holds entrepreneurs back from succeeding?
I'd be lying if I said that there weren't quite a few things that have held me back as an entrepreneur, and been the catalyst to 'not being an overnight success story'. 

After 17 years in business, I have created my dream job. I work for no-one. I answer to no-one. I go to work everyday with enthusiasm because I don't have to go to work - I just love every single bit about my job.
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