I feel more "entrepreneurial" than at any point in the past 12-months which is hard to believe given that Marketing Eye continues to grow, innovate, expand and further cement its position as a world-leading SMB marketing company and this journey is something that I live with every single day.
I didn't hesitate, as I know that if someone who works hard does exercise, they perform better and more efficiently than those who do not. Once the dollars and cents worked out, I was completely onboard.
The problem was that we were both in Atlanta, and if one chose to do something, the other usually followed suit. Afterall, there is no point in riding by yourself all the time, as it could be quite lonely and in some cases particularly in a city like Atlanta, dangerous.
We discussed his plans, then I went through an overview of Marketing Eye and what we do. In my overview, I discuss four different areas of our business; outsourced marketing department, technology, media and education.
When I go through media, I always discuss our publication Marketing Eye Magazine and the company's significant social media presence. In particular, I talk about the number one reason people arrive at our website, our blog.
He said, "I know about your blog. I saved one of them to my iphone in 2013 that resonated with me".
There is no doubt still a place for outbound marketing, but for any company that really cares about their customers and are open to ensuring that they have the ultimate customer experience, inbound marketing is really the only way forward.
We have built a business on education and the training of marketers through on-the-job experiences. When someone has worked for a year at Marketing Eye, they are equipped to do any marketing job. It's something we pride ourselves on and has set us apart from the rest of the pack of small to medium sized business marketers.
When a marketing manager starts at Marketing Eye, they often feel overwhelmed. They need to learn fast and efficiently, and face-time with clients is always within weeks of starting through meetings and online communications, which require them to know everything there is to know about the client and exactly what the clients marketing expectations are.
Marketing Eye has a well-documented strategy. We work with a flat organizational structure with no defined hierarchy, just a team of self starters and people capable of making a difference to the businesses in which they work.
We collaborate our efforts and always work using a team approach preferring to hire all fulltime employees rather than bring teams of people together that are not able to collaborate at the same level as an internal team may be able to do so.
Back in the ’70s when I was just a wee bairn in London, my parents would straighten up and fly right to the sunny climes of Paris or Barcelona, where apparently I would eat only eggs (which I still believe is great holiday food for a toddler!). That is another hard-boiled story.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
A catalyst for change is the inate desire to be better. To do things in a way that transcends what may be normally expected, and sets in motion a purposeful action leading to an end goal.
It's hard to leave the comfort of your cushy office chair, surrounded by what has become our most familiar items; our desk, our computer, our coffee cup and an endless ream of notepads.
I challenged myself as the new year came around to be more effective in the office. While I will never have a 4 hour work week (who really does?), I certainly plan to utilise my time in the office on productive "on the business" not "in the business" tactical items.
Before you go about measuring yourself, however, ask what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?
I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
The use of analytics will help.
With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
My theory being that if you hold those three of life’s gifts close to your heart, the money will follow.
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