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The future depends on what you do right now
Like many other people around the globe, I am a huge fan of Ghandi. His memory lives on in my everyday life, as I surround myself with his powerful, insightful quotes that he chose to share with the world.

This quote rings very true to where I am sitting right now:
How to master your marketing strategy
It's that time of year again where marketing managers are frantically working out how to best spend their marketing budget for 2015/16. There is a lot of fine tuning to be done given the changes in marketing technologies, applications and an ever changing consumer behavioural pattern.

Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed? 
What does comfortable in your own skin look like?
To be comfortable in one's own skin is the beginning of strength. That's what they say, and to be honest, I believe it.

I became comfortable in my own skin a few years ago. I stopped trying to be what other people wanted; the outgoing, fun, ambitious Mellissah. Instead, I started being me; a shy introvert who loves business and spends time with people who really matter. 

On my own terms

It wasn't until I became comfortable in my own skin that I really started living life, on my own terms. I know that people prefer the outgoing persona that I use to present, but that is damn hard work. Do you really know how hard it is to be "likeable" and someone who everyone wants to invite to a party? I never had to have "missing out syndrome" because everyone wanted to invite me to everything. Why not? I came with interesting stories, always smiled and talked to everyone. But let me tell you something about that... I was performing. I wasn't the real me.
CRM company's new marketing campaign is human
Effective marketing is understanding your customer intimately. One of Australia's leading CRM companies, Innovent has recently developed a new marketing campaign that is essentially "human". 
Increase sales by 68% by using marketing automation
In a presentation at Cebit 2015 on Tuesday, I shared the value of marketing automation implemented correctly in a business. Rather than use another case study, I used my own company, Marketing Eye, as an example of how to implement marketing automation and gain immediate results.

To give perspective; Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
I am outraged at hypocrites who attended the #maypac fight- abuse against women and children should not be celebrated
I am completely, utterly outraged at the people who turn a blind eye to Mayweather and his abuse of women.

The fact that so many people, and some of them high profile "charitable" Australian businessmen, go and fly in their private jets, stay at luxurious hotels and pay big dollars to attend the Mayweather fight, yet say that they are the exception and care about abuse of women and children.
Sorry for being a stressed out boss
This month has been the biggest month in Marketing Eye's history. Our sales have exceeded our forecasts by over 40%. As a professional services firm, this is great, but not as easy to manage as one might think. 

Marketing Eye is at the end of the day a consulting firm with billable hours, not too dissimilar to a law firm or accounting firm. When there has been a huge surge in sales, it means that there needs to be enough people to fulfill the work that the agency has been employed to do.

Instead of working "on" the business, I am working "in" the business doing client work. This is hard, as I am a perfectionist and everything that I do has to be "perfect". As we all know, perfection does not exist, so the pressure I place on myself is enormous.
Writing a superior inside sales script
Mark Twain once said “it usually takes me three weeks to write a good impromptu speech” and he probably wasn’t joking. The best speeches you’ve ever heard were meticulously scripted and rehearsed before they were delivered with that engaging element of panache that had you so hooked.

No matter whether you are a politician, motivational speaker or inside sales rep, you need a good script and you need to practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Next year isn't last year - something to think about
Many businesses were in rebuild mode last year and are slowly creaping back from the economic turmoil of the last few years. It's been trying times and like most entrepreneurs, I am cautious about what lays ahead.

A reluctance to too much risk in the business is something that has held me back time and time again - and with good reason. I want to scream from the rooftops that I am ready and prepared to take risks to achieve my ultimate goals, but I know that it is fortuitous that I hold back and think through things a bit more deeply.
5 Ways to make a new recruit loyal to your brand
We are embarking on an influx of new employees. Reflecting on our growth and what it means to the business, I am more determined than ever to get our onboarding process right.

Fortunately, marketing is our forte and as such, there are a few things that we can do to make the onboarding process memorable.
It's dawned on me that old-fashion marketing managers are becoming increasingly unsettled in their high chairs with the massive transformation that has occured over the past 5 years in responsibilities.

I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".
Increase your value in the workplace
Marketing practices within the workplace must continually evolve and this evolution must occur through legitimate avenues to education because an education without substance is no education at all.

So when you look at subscribing to education programs, ensure that they are legitimate and conducted by experienced industry professionals.

Next generation of leaders - what do they look like
The journey that Marketing Eye has taken over the past few years has hit a major milestone and the business is now heading into a future rich with possibility.

This is despite our expansion into the US, which was undertaken with a half-arsed approach; we set up ‘part-time’ and employed a few people who were left to their own devices. After initial training, of course.
Failure. Are we all a bunch of hypocrites?
Failure is inevitable and is something that is mostly out of our control. After all, who actually sets out to fail? I don't. But it happens, a little more often than I would personally like.

I fail at so many things; staying true to walking my dog each day, keeping 100% of employees engaged all the time, communicating the value proposition of our business when we have severely overserviced a client and it has then become an expectation, keeping a timesheet, and letting go.

My biggest failure 
Adapting to business growth issues can be a struggle
In the past few months, I have had a business that is fairly much smooth sailing. We are adapting to our growth issues and ensuring that we streamline processes and constantly improve what we are doing in every facet of the business.

It's interesting to go through this process and realise that after 10 years, some sort of switch has been turned on, and we are picking and choosing our clients. We can't scale fast enough to cater for our burgeoning growth. Scale for most businesses isn't hard as long as you have the right processes in place. But for us, it is extremely difficult. 
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