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The top 10 analytics tools for marketers
You’ve spent the time developing a marketing strategy and you’ve invested the money and effort implementing it, but how can you tell whether the strategy has actually been successful in achieving your objectives?

The use of analytics will help.
5 simple ways to make your content go viral
Well-written short articles that are related to specific industries can position a business as a thought leader and increase credibility among customers.

With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
Why your health is crucial to your success
Give me all the money in the world and I would return it, stupidly some may say, for a life filled with fitness, health and happiness.

My theory being that if you hold those three of life’s gifts close to your heart, the money will follow.
5 entrepreneurs who failed before achieving enormous success
The sharks were circling. Their prey nervous. Beads of sweat popping and streaking. Hands raised to wipe their brow.  Vocal chords faltering. Knees buckling under pressure. Sensing weakness the sharks go in for the kill.

That’s the basic principle of a television show called Shark Tank and the show on which it is based Dragon's Den. Shark Tank has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
The art of story telling in brand positioning
Life is about telling a story. It is about creating a story. It is about taking the bull by the horns and living like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to be loved. Love your children, your family, your friends, work and colleagues and tell the stories of how each and every one brings out the best in you.

Your life is your brand. And you can direct it in in any way you see fit to deliver your personal message.
5  favourite marketing campaigns
By Max Gross:

No man is an island. At Marketing Eye, we appreciate and learn from the world around us. We are constantly inspired by creative campaigns in our environment by our fellow marketers.

Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns.
Sex still sells - but to who?
Today I rocked up to the office in Melbourne with casual Friday attire. 
I've opened a can of worms : Mellissah Smith
A few days back I wrote a blog "9 Fears and Insecurities That I Have". 

It's the type of blog that people think about, and talk about. It's something that gives food for thought. As I dined last night with two of my girlfriends in Melbourne, I decided to bring up the blog. Immediately, they asked me to read it out.

As I went through point by point, they shared their own experiences. What I found fascinating is that so many of our fears are the same. "Are we good enough?", "do we have purpose?", "who will love me when I am old?". For women, it is so much about love and a fear of losing their looks. For men, its primarily about being a good provider and being admired by their peers.

What is right for one, may not be for another.
5 ways to be original in an unoriginal world
I read an article recently that stated journalism has an originality problem not a plagiarism problem. Author Kelly McBride says, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”

Of course those who are truly original start the conversation, but what conversations are left?
Your blog and social media: Connecting the two
Written by Intern, Katina Lindaa.

Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
You may fail - so what?
Never die wondering. It's not just what I say, its what most people would say, even you, had you not been so afraid to take the risk.

I don't know about you, but I am tired of people coming to me for advice, and then never doing anything about it. I am not talking about coming to me for advice and not following my advice. I am talking about coming to me with an idea, and never executing it, mostly due to fear of failure.
The other day I read an article that Ashton Kutcher shared on Facebook "8 Fears and Insecurities Everyone Has". Of course, like the millions of other people who clicked through to the article, I wanted to know what insecurities and fears other people have.

Ashton outlined his fears in the retweet:

No. 1 I'm not good enough
No. 2 My work isn't good enough
No. 6 I'm afraid of failing/disappointing
No. 7 If people knew the real me, they wouldn't like me

It got me thinking. What are my fears and insecurities? Like most people, I have many but I possibly don't dig deeply into them too often, because who wants to be confronted by what we fear most?

I don't want to be reminded about my fears/insecurities but after reading the article, I decided that it's possibly not the worse idea to confront them head on and by doing that, share them on this blog.

They are a bit 'girly' in some ways and not at all the same as Ashton's (but hey, he is gorgeous, successful, smart, hot blah blah blah). But they are something I think a few readers may relate to.

After a bit of soul searching, this is what I came up with:
We all can do a little bit more for the world we live in : Mellissah Smith
For those who read my blogs, you may have read about the fact that I grew up in a country town in regional Queensland. Charters Towers was once called "The World" and for many still is. It's known for gold, cattle and country music, but to me, its just this quaint town more than an hour outside of Townsville, that I proudly called "my hometown".

Today, after a few emails backwards and forwards, I connected with an old childhood friend, Sonya Gough.
Why tone is important in marketing
I am an average guitar player. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and start banging the keys and music miraculously fills the air. With the guitar on the other hand, I can play when sheet music is put in front of me. I can learn to play songs, but I can’t play by ear.

I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Brand loyalty means treating all customers equally
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
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