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Design
is one of the most important facets of any marketing campaign. Although it isn’t something we think about too much when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just won’t read what is on offer.

Earlier this year Business Insider ran a piece on The 15 Worst Corporate Logo Fails. Topping the list was the London 2012 logo, which some mistook for a Nazi logo and others for Lisa Simpson being a very naughty girl. 
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Brand communication via our smartphones is nothing new, however marketing agencies, retailers and other savvy businesses are now making better use of the tool.


According to eMarketer, mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected to rapidly accelerate.
curator blog
We all know that content is king. In the magazine world, from where I have come and which is vastly different to that of marketing, content drives advertising, audience and sales. Come to think of it, perhaps there isn’t much difference between the two.


What makes a magazine successful is a good mix of editorial and features written from within the editorial department and outsourced articles written by experts within particular fields. As a business editor, I would ask contributors to supply specific topics on property, investments, risk management and marketing. In-house editorial combined with carefully curated content, creates a magazine that encompasses the most important aspects of readability: information and entertainment.
As part of my new time management ritual, I am cutting back on my time surfing the net, checking for updates on social media and reading blogs.

When you run a business such as mine, it's hard to find time to do everything that you want to do, at the level you would like to do it at. So, I spent some time this morning reading over 50 different marketing blogs and was amazed at the varying levels of content quality.

There have been five writers that have truly stood out in the past few years, and although it would be fair to say that they have the following of the most loyal marketing and entrepreneurial crowd, they also come with thought leadership and strong opinions - which makes for great reading.
marketing colaboration blog
Marketing Eye Marketing Manager Melissa Sharp attended
Media Social recently, a Sydney-based event which brought together some of the country’s best and brightest marketing managers to share ideas and experiences.

Melissa gave me her take on the event and the presentations and ideas she found most inspiring.
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Curating a team of would-be champions in the workplace is like trying to put together a 1000-piece miniature puzzle; it is difficult, time consuming and ultimately a challenge you can’t turn away from until it’s complete. The difference is that the workplace puzzle is never complete, when one vital piece is lost, another takes its place … and it’s never the same fit. 


Having different personalities in the workplace is an advantage. However managing a range of psyches, emotions and needs provides some serious challenges. 
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It’s crunch time for marketers.  No longer can marketing teams and their agencies get away with disregarding their organisational sustainability policies.  Any why do I think that?  Because we’ve had a few clangers lately. 

Remember the Telstra iPhone 6 ad, where the man opens the packaging and throws it away so that a crab becomes stuck in it?  Not a great example of environmental responsibility – and also a reinforcement of overt consumerism. 
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The sun was shining through the blinds and as I looked up, I had a moment. It was as if everything stood still. Nothing moved. There was silence.

And yet, there was clarity. 

I am packing up my personal belongings to bring them back to Australia with my dog Pippa in tow. It doesn't mean that I am giving up on the US. Actually, quite the contrary. I am increasing my investment in the country and its people, to further drive business success in the region. I am ready to press the accelerator to top speed without a second thought for where the brakes may be.
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Image is a funny thing. Who we are or what we perceive ourselves to be, may not align with the perception of others. This has been precisely the case with certain ethnic groups this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.


And it seems, at this point, there is no way back. For moderate Muslims, Islamic State is causing an identity catastrophe: their image has been tainted. They are in crisis management.

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I am inspired by the stories of past and present champions: Muhammad Ali, Pelé, Rod Laver, Steffi Graf and Stephanie Rice...the list goes on. They are motivated and they have a will to succeed that is admirable; they make die-hard sacrifices. In some instances I want to emulate them, in others I want to sit down with them to discover more because there is so much that isn’t being told that goes on behind the scenes.


I have interviewed several sporting champions and there are certain traits they have in common that determine their success, no matter what field they play on.

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Have you ever noticed a specific ad following you around like a lost dog, waiting to be given a home? It seems to be targeted directly at you, goading you to click and ultimately buy whatever it is selling.


I am often followed by ads: enticements from eBay and other past retailers with online presence. They seem to know that I want a new pair of runners or set of headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money…I don’t need to spend.

Being part of Atlanta Technology Village, I have had the privilege to see first hand companies that go from zero to 100 in 12 months, others that prod along, and some that unfortunately did not make the grade.

The buzz that surrounds the Atlanta Technology Village is the brainchild of serial entrepreneur, and visionary, David Cummings. He is a great guy with an even better philosophy. Due in part to the sale of Pardot and his big pay check that followed, he commands the respect of everyone, and rightfully so. He has a formula and if you spend enough time observing him, you will see it.  Being a member at the Atlanta Technology Village, I have had the opportunity to see the fruits of his labour and I have to say, I am impressed. To me, he reminds me of Adrian Giles and Andrew Barlow who founded Hitwise and went on to build a tonne of other successful businesses in Melbourne and Australia.
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Recently, I have had a crash course in marketing. As the editor and publisher of several business magazines including Business First and executivetrader.com.au, I had always taken marketing for granted. I knew there was a purpose, but I always felt it was more sales pitch than substance.

Having recently taken on the role of Media and Content Manager for Marketing Eye, I am realising how wrong I was. I took the job here because I felt it would be a different challenge, after all we see the value in life when we chase goals that are foreign to us and push our boundaries.

The queues for new Apple products still number the thousands.

The expectation for brilliance placed upon Apple with each new product release is disproportionate to what the company can deliver. We have known this for quite some time, yet the anticipation surrounding the launch of the iPhone 6 and the coming iWatch is astounding, particularly when we understand that while the technology may be good, it will not be ground breaking.

It seems we hold Apple to higher standards than any other major brand. While scrutiny over Samsung and rival products is high, it is nowhere near the levels afforded to this particular technology giant. Take Forbes’ 2012 article ‘Apple Maps Six Most Epic Fails’ or Business Insider’s ‘10 old Apple products that totally flopped’ for example.

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In the past few days I have felt humbled by the number of long emails people have written me in relation to a post that was published on Monday. It clearly struck a cord with many people; in fact tens of thousands.

There are wonderful organisations out there like the Entrepreneur Organisation that help support entrepreneurs building businesses. They provide a network and program of support that ensures that entrepreneurs are not alone. I was in this organisation for many years and saw great benefit in it. But unfortunately, at some point I out-grew it and the partner organisation for those in that boat was very family orientated, and as a single woman, YPO didn't seem to fit. Some people may differ from this opinion, but through my own experiences, I thought that it would only make me realise how unique my situation is.

On top of that, I found for around 10 years, I spent so much time with these wonderfully inspiring entrepreneurs, that somewhere down the track I missed spending time with family and friends. 

Then of course, I made some strategic business decisions to catapult my company's growth into new markets, diversifying our offering and creating something that was so unique, that it would be hard to replicate.
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