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5 Things that will make you a happier entrepreneur and person
Realising that you have hit state of happiness as an entrepreneur usually reflects where you are in life and how content you are with your position in life.
The buck stops with entrepreneurs
With so many things happening right now at Marketing Eye and also with my other investments, I find myself being pulled in many different directions. In some ways I just want to do the charity work I am doing, and make a difference to people's lives, but what funds that is my business interests, namely Marketing Eye.
Why we need to stop the bickering about Digital versus Traditional marketing
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep popping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.

Is Facebook’s new Chat Bot feature intimate or potentially problematic?
Facebook's latest announcement of its Chat Bot feature sees a shift towards using artificial intelligence to engage with customers on social media. But considering recent events such as the disaster of Microsoft's Tay Chat Bot, should companies be concerned about using this feature?

Insights into entrepreneurial adventures are never dull
Once I started accepting that I was in fact an entrepreneur, I started living it. Not quite like those who don't really have a job and say they are entrepreneurs to sound "cool" or so that one would think that they at the very least had some purpose - but more like the type that wakes up every morning and races to the office.
Why are Australian tech companies moving to New York in droves?
While Silicon Valley still is the money bags capital of the world as far as venture capital dollars are concerned, with 15 percent of the world's venture capital dollars being invested there, compared to 5 percent in New York, the tables are in fact turning.

Siicon Valley is home to the coolest companies on the planet, the highest salaries in the world and the most expensive real estate; it's New York that is comparative on a few levels here, but is currently experience a tech boom that may eventually take the reigns of it's Bay partners.
More than money can buy
I have just spent over a week in regional and rural North Queensland. In the past few years, I have travelled north for a couple of reasons, but namely for work and for a charity I set up in the rural township of Charters Towers.

It's been humbling and a great reminder of what is important in life.
Instagram is growing up: Everything you need to know about Instagram’s latest update

As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well.

On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalised newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
Get the most out of your social media accounts – what voice should you use?
A client recently asked me "What kind of voice should you use for each social media platform?"

It's something Marketing Eye does everyday, but is so important for businesses to think about. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice
'dress code' to make things simple.

I am not a big mover in life, other than the fact I lived in hotels for a couple of years. I like my creature comforts and am simply too lazy to move house. I tend to stay in any one home for 4 years or so. Same with business. In 17 years, I have moved only a few times in each city. There are many reasons for this; size of business at the time, end of leases, owners wanting to tear down building and make them residential.
3 Google Analytics Stats You Need To Care About
Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing. 

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.


The licensing contract that has 100% success rate in Australia
Knowing when to jump from corporate and when not to is a scary prospect for most marketers. Many have reasonably safe and secure jobs unless of course you work for the agencies consolidating and they need to get rid of a few, or Fairfax, and they decide that they can get rid of a few in the marketing departement as well.
As I drive around, I constantly see aged care related marketing and it astounds me how old-fashion it is. You many think that the target audience is old, but what is old today?

Isn't 60 the new 40? Aren't the people past retirement age now more active, fit and looking a lot more fantastic?
Staying on path when delivering to expectations
Never stretch yourself so far that when the rope can't take it any more, it springs back so far that there is far too many creases to fix. The business person who has the most ideas, doesn't always win, unless of course, they have a team of people who have learned that while they may have great ideas, they are terrible at execution.
Why your personal brand is so important
For years I have advised on personal branding of key influencers in the business world. It's an interesting area, because sometimes when you give advice, it may be confronting, as many of us have an opinion of how people see us and when someone says something to the contrary, it makes us sit back.

Business for some, like myself, is important. How people see me in business is imperative to the success of the company and for that reason alone, I am mindful of what I do and who I am seen with.
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