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When is the right time to appoint a Marketing Technology Officer?
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.

Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.

Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers started to play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Why your marketing agency needs a flat organisational structure
The next 12-months is going to be incredibly different for people who work at Marketing Eye. After years of working hard at establishing a product and service that is unsurpassed by industry standards, driven by technology, systems and processes, we are now working tirelessly on how to build the right culture going forward.

There have been many hit and misses and lots of unnecessary frustration, but finally I think as a team we have hit the nail on the head and I am about to test it to the nth degree.

Flat Organisational Structure

Weaning employees off hierarchy-driven decision making has been a test of both patience and perseverance. Gen-Y's have been told that they need leadership in order to be successful, yet some of the most successful companies in the world, like Google, are saying quite the opposite. Their investment in a flat organisational structure has not only shown dividends on the balance sheet, but it has created a workplace and culture that the world-over admires and respects.

For smaller companies that have an established organisational structure, driven largely by an entrepreneur, it is more difficult to adapt to a flat organisational structure with the primary reason being that both parties; the entrepreneur and the employees, find it difficult to let go.

I have been travelling the world growing "my small business" and have found that it is almost impossible to be the leader I would have hoped to be, living the life I do. I certainly am no role model in this department, nor do I follow the many books I have bought over time on "how to be a good leader" no matter how much I try but ultimately fail in my pursuit.

16 Lessons I Have Learnt This Year
There have been many lessons I have learned this year; some the easy way and some the hard way.

The past six months have been exhausting. It has tested me in ways that I never imagined possible and at the same time, made me realize a few things about myself that will help shape the person I am moving forward.

I have learned:

In the Delivery: our $7 PR Success Story
Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye put this advice to the test, with great success for one of our clients – Papa Gusto.

A marketing plan does not have to boast an exorbitant budget to be effective, nor does it have to be overly complex and multi-levelled to achieve your goals.  We have proven this.  
From Iraq to Melbourne designer
The other day I arrived at the office to find a new intern patiently waiting at reception.

She was dressed in a burqa and softly spoken. What impresses me most about Marketing Eye is the diversity that we have in our offices. We have people from Vietnam, Germany, Holland, Malaysia, China, Iraq, USA and other parts of the Middle East. 

Travelling to Australia to learn more and gain experience is something that I admire immensely. It shows determination to succeed, openness to explore new cultures and a willingness to learn.
Marketing sustainability is an investment in our future
As marketers we all love it when a product we are promoting sells – a lot.

But how many of us stop to really think about the impact that product is having on the world - the people, the wildlife and the environment around us?

More than two years ago, a former CMO for a tech company in Australia that I worked with rang me from her new role in London and said, "Marketing is so different over here." 

"The systems and processes are excelerated by the use of technology so much so that our sales process is automated to the nth degree - you really have to come over and see it."
That which does not kill us makes us stronger
Everyone at some time in their lives has felt that their world has curved in. Things become heavy, dark and almost impossible to keep afloat - but there is light at the end of the tunnel, if only we all can see it.

It's how we handle these experiences of difficulties that show our real character and ability to be resilient in the face of adversity now and in the future.

The reality of where we are at right now
My heart is beating fast and I begin to feel agitated. Something tells me that it's not going to go away, but an experienced perspective tells me that it will.

It's tough enough running a business, without having to deal with the things in life that make you question your own decision making process and to a degree, the path that you are going on.

I have wasted the last few years in no-man's land, pushing through on the business front and having great success that has made me proud of the people involved who have made it happen, but for me personally, I am not quite there.
The Wolf Is Dangerous

The Wolf Is Dangerous

Jun 23, 2014 Written by
The Wolf of Wall Street was in many people's opinions a celebration of the bad life - drugs, sex, expensive toys, opulent homes and super expensive suits.

As we watched on as Leonardo DiCaprio spruiked, "The way I look at it, their money was better off in my pocket," many of us couldn't believe that world existed quite like that. But it does. And it's right here on our doorstep too.
What employees can learn from a Navy Seal
There is one thing that employees can learn from a Navy Seal that will be life changing - and that is to make your bed every morning to perfection. By completing this task, according to Navy Admiral William H. McRaven, who gave a talk to 8000 graduating students from the University of Texas last month, you would have completed the first task of the day.

I watched the video of his speech that clocked up 1.7 million views in 2 weeks on YouTube a few weeks ago and was inspired.
7 start-up hard truths exposed
Start-ups by their very nature are exactly that; just a start. In every new entrepreneurial adventure, you’re drawing up your blueprint for business from scratch and the journey is often terrifying and exhilarating. Laszlo Szabo, the creator of Little Sale Birdy, a revolutionary retail website that will change the way Australian’s shop by sale, shares the seven lessons he learned in the first year of his successful start-up (ones they’ll never tell you in business and marketing school):
Same bed, but it feels a little bigger now
"Same bed, but it feels a bit bigger now" is the lyrics in the famous Bruno Mars song "When I was your man". An apt description of Marketing Eye's business expansion into the US market. It's the same company, but it's a bit bigger now. 

What started out as a step to expand the international footprint of our brand, has taken on a whole new dimension. Australia and America have long been tied and now more so than ever. The ebbs of the economy has led to an opportunity for Australian companies that are geared for expansion to leverage the strength of the Australian dollar, and affordable set up costs in the US market without breaking the bank. The downside, is US dollars are not worth as much, as the dollar loses its grip on parity.

Historically, Australian companies that have expanded into the US have benefited immensely from foreign exchange rates. After the initial shock of start up costs, companies see the silver lining of building businesses in the US and bringing US dollars back to Australian shores.
How to get 54,256 views of your blog in less than 24 hours
UPDATE: There were 70,000 plus views within 48 hours of publishing story.

Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it. I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
6 reasons why your marketing campaign failed
Let’s be honest. Generally, businesses are happy to celebrate their wins, and sweep their losses under the rug. We drink champagne when our marketing strategies work, and suck lemons when they don’t. But the minute we stop running from our failures, we can stop and examine them to find solutions and refine our approach.

Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose. Let’s get very honest and face the five possible reasons yours flopped:
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