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Why the 'best of the best' marketers work in consultancy
Marketing Eye is growing at a phenomenal pace with our first licensee approved, and a new office in Seattle, Washington. As such, we need to hire new people to join our team. We have three positions available: Marketing Manager (Melbourne), PR and Communications Executive (Sydney), Graphic Designer (Sydney or Melbourne).

To give you a snapshot: our existing team is highly talented and here for the long haul. They are a mixture of marketers, creatives, branding, web and public relations professionals. Each person is dedicated to being the best they can be - and in return, they are given a highly rewarding career in marketing, PR and graphic design.
Being an entrepreneur didn't sit comfortably with me at first : Mellissah Smith
A few years back I embarked on global expansion. I say the word 'global' loosely, as I am a realist and know that global is such a big, ambiguous word used so freely in today's business environment. We have an ambitious vision for the company that hopefully will see the company expand into a global footprint capable of providing thousands of companies worldwide with a 'marketing eye'. All possible, but yet to be fully realised.

I've been challenged for my entire business life by whether or not business is more important than personal life. We all know the answer to that one and as much as we continually tell ourselves that this is the case, it is so easy to be lured into a false sense of security that only business can provide.

I love working. I really do. I wake up in the morning and cannot wait to get to the office. I've matured a little, and don't tend to work on weekends or in the evenings, although I do put in a solid 12 hour day, 5 days a week.
How the most niche businesses can have the biggest global impact
Marketing agencies usually have a mix of large and small clients. Some are well known in the wider community, even the international community, while others are known only in the sectors they represent. But sometimes you see a client stride from industry renown into national and global prominence.

GP Graders is one such client. Their commitment to technology innovation and customer service has just seen the company take out the Australian Export Awards.
Black Fridays are marketing's black days
Black Friday and similar global fire sales are examples of marketing gone horribly wrong. To me they seem to bring out the worst in humanity; fights over televisions, people stepping on fellow human beings just to get to the deal quicker, ugly language and uglier behaviour all in the name of a bargain.

After Thanksgiving, a holiday in which life is celebrated, it seems the thanks is forgotten and the giving expected not earned.
Why superstars are good for your brand
Last week, I was sitting at the airport awaiting my flight. In the US, you can travel with your dog, so Pippa, my trusted companion, accompanied me to the lounge. As we took our seats there were two young women sitting to our right. They both smiled and I did my usual uneasy smirk and quickly avoided eye contact. It's something that I always do although I know that I shouldn't.

I decided to go and get some water and after much fussing from the staff, who were incredibly dog-friendly, I felt that Pippa would be okay while I walked away. She sat patiently watching my every move and while people were trying to get her attention, her stare remained fixed.

Finally when I arrived back, and she was suitably relieved, one of the young women asked about Pippa and gave her a pat... and then more pats. Pippa couldn't be happier and that opened the door for conversation. 

We discussed where we were from, what we do and all the normal things airport conversations conjure up. 

The young woman was Ellie Goulding. She was travelling with her school friend and personal assistant Hannah, who was equally delightful. 
Facebook: A marketer's dream or a waste of time?
Earlier this month, Facebook CEO Mark Zuckerberg held an hour long live-steamed Q&A from the company’s Menlo Park Headquarters.

The idea was to answer questions about the direction Facebook is taking. There were the usual superfluous questions, but the one question that was on many marketers’ minds was: what happened to the organic reach on my Facebook Page?
3 blogging life lessons that will help you create better posts
I am not one to divulge too much personal information. The most that anyone outside of friends and family really know about me is that I studied film and wanted to be a film critic, or even direct a movie one day; I get lost in music (more than just both kinds); I am a St.Kilda supporter and worked for the club for approximately 12 years as a trainer; and I don’t drink coffee.  Some believe that non-coffee drinkers are untrustworthy, but I say that is a load of bitter tasting mud.

Not being much of a conversationalist that is the best I can give most people. But as someone who has just become a regular blogger, I feel I must dig deeper. And I have been told to do so anyway.

So, as my smiling face now accompanies these blog posts, here goes.
Growth Hacks: Five Fantastic Tools for Kick-Starting Startups
You’ve founded a startup. You’ve been putting in 80 hour weeks, working every moment you’re awake, sleeping in the office and it seems like it’s paying off! Numbers are rising, and you’re gathering media buzz. But then—everything stops. Traffic drops, registrations decline. You’re still trying to secure that next round of funding, and a drop in numbers right now could be fatal. It’s now or never. 

Okay, take a breath. That was just a thought exercise. But it’s an important topic, and one any founder or aspiring founder should have a plan for. Just how do you kickstart your startup’s growth to get you to that next round? We’ve assembled five tools to help you get your startup off life support and into major growth mode. 
vast blog
Design
is one of the most important facets of any marketing campaign. Although it isn’t something we think about too much when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just won’t read what is on offer.

Earlier this year Business Insider ran a piece on The 15 Worst Corporate Logo Fails. Topping the list was the London 2012 logo, which some mistook for a Nazi logo and others for Lisa Simpson being a very naughty girl. 
optin-in-blog
Brand communication via our smartphones is nothing new, however marketing agencies, retailers and other savvy businesses are now making better use of the tool.


According to eMarketer, mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected to rapidly accelerate.
curator blog
We all know that content is king. In the magazine world, from where I have come and which is vastly different to that of marketing, content drives advertising, audience and sales. Come to think of it, perhaps there isn’t much difference between the two.


What makes a magazine successful is a good mix of editorial and features written from within the editorial department and outsourced articles written by experts within particular fields. As a business editor, I would ask contributors to supply specific topics on property, investments, risk management and marketing. In-house editorial combined with carefully curated content, creates a magazine that encompasses the most important aspects of readability: information and entertainment.
As part of my new time management ritual, I am cutting back on my time surfing the net, checking for updates on social media and reading blogs.

When you run a business such as mine, it's hard to find time to do everything that you want to do, at the level you would like to do it at. So, I spent some time this morning reading over 50 different marketing blogs and was amazed at the varying levels of content quality.

There have been five writers that have truly stood out in the past few years, and although it would be fair to say that they have the following of the most loyal marketing and entrepreneurial crowd, they also come with thought leadership and strong opinions - which makes for great reading.
marketing colaboration blog
Marketing Eye Marketing Manager Melissa Sharp attended
Media Social recently, a Sydney-based event which brought together some of the country’s best and brightest marketing managers to share ideas and experiences.

Melissa gave me her take on the event and the presentations and ideas she found most inspiring.
puzzle blog-2
Curating a team of would-be champions in the workplace is like trying to put together a 1000-piece miniature puzzle; it is difficult, time consuming and ultimately a challenge you can’t turn away from until it’s complete. The difference is that the workplace puzzle is never complete, when one vital piece is lost, another takes its place … and it’s never the same fit. 


Having different personalities in the workplace is an advantage. However managing a range of psyches, emotions and needs provides some serious challenges. 
shutterstock 220005958
It’s crunch time for marketers.  No longer can marketing teams and their agencies get away with disregarding their organisational sustainability policies.  Any why do I think that?  Because we’ve had a few clangers lately. 

Remember the Telstra iPhone 6 ad, where the man opens the packaging and throws it away so that a crab becomes stuck in it?  Not a great example of environmental responsibility – and also a reinforcement of overt consumerism. 
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