Blog

How a YPO meet helped with business focus
I have been back in Australia for a week and it really has been an incredible experience in so many ways.

I feel more "entrepreneurial" than at any point in the past 12-months which is hard to believe given that Marketing Eye continues to grow, innovate, expand and further cement its position as a world-leading SMB marketing company and this journey is something that I live with every single day.
Having the ride of my life : Mellissah Smith
In July last year #24yrold asked me to buy her a bike as a bonus for her performance as a Marketing Manager with our firm.

I didn't hesitate, as I know that if someone who works hard does exercise, they perform better and more efficiently than those who do not. Once the dollars and cents worked out, I was completely onboard. 

The problem was that we were both in Atlanta, and if one chose to do something, the other usually followed suit. Afterall, there is no point in riding by yourself all the time, as it could be quite lonely and in some cases particularly in a city like Atlanta, dangerous.
Blogs that touch the sides : Mellissah Smith
Yesterday I had a meeting with a prospect that is about to list a company on the Australian Stock Exchange.

We discussed his plans, then I went through an overview of Marketing Eye and what we do. In my overview, I discuss four different areas of our business; outsourced marketing department, technology, media and education.

When I go through media, I always discuss our publication Marketing Eye Magazine and the company's significant social media presence. In particular, I talk about the number one reason people arrive at our website, our blog.

He said, "I know about your blog. I saved one of them to my iphone in 2013 that resonated with me". 
Is inbound marketing the death of outbound?
There is one question that is on every marketers lips. While traditional marketers who are focused on outbound marketing place their faith in creativity and understanding customers' wants and needs, the sneaky inbound marketers are finally having their day in the sunshine.

There is no doubt still a place for outbound marketing, but for any company that really cares about their customers and are open to ensuring that they have the ultimate customer experience, inbound marketing is really the only way forward.
5 Ways marketers can work smarter, not harder
There are many challenges running an international marketing agency. The first being the tyranny of distance, with travel being instrumental in providing real life face-time in front of staff and clients. The second, the fact that many marketers struggle to be abreast of the latest in marketing techniques and technologies.

We have built a business on education and the training of marketers through on-the-job experiences. When someone has worked for a year at Marketing Eye, they are equipped to do any marketing job. It's something we pride ourselves on and has set us apart from the rest of the pack of small to medium sized business marketers.

When a marketing manager starts at Marketing Eye, they often feel overwhelmed. They need to learn fast and efficiently, and face-time with clients is always within weeks of starting through meetings and online communications, which require them to know everything there is to know about the client and exactly what the clients marketing expectations are.
Marketing Eye Melbourne has gone ballistic with 15 new client wins per month
Companies put in place inside sales models to excelerate sales performance. The problem with this is that when it actually occurs, you need to be prepared. That means having all the systems and processes in place to take on new clients and onboard them in a manner that keeps them engaged long after signing the contract.

Marketing Eye has a well-documented strategy. We work with a flat organizational structure with no defined hierarchy, just a team of self starters and people capable of making a difference to the businesses in which they work.

We collaborate our efforts and always work using a team approach preferring to hire all fulltime employees rather than bring teams of people together that are not able to collaborate at the same level as an internal team may be able to do so.
How reinvention can reenergise your business

Back in the ’70s when I was just a wee bairn in London, my parents would straighten up and fly right to the sunny climes of Paris or Barcelona, where apparently I would eat only eggs (which I still believe is great holiday food for a toddler!). That is another hard-boiled story.

This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
How to use colour to define your brand
I have a personal fascination with colour: the history behind it, the emotions it evokes and the simple beauty of it.

Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
The adventure has just begun - Mellissah Smith
Every now and again I have to take stock and start all over again. It's not necessarily because I have gotten something wrong. Instead, it's usually because I travel so much and am exposed to some of the most brilliant minds in business, who kindly share their thoughts and philosophies with me, that somewhere along the line, I become inspired or a thought makes more sense than the original plan.

A catalyst for change is the inate desire to be better. To do things in a way that transcends what may be normally expected, and sets in motion a purposeful action leading to an end goal.
Why entrepreneurs need to get out of the office
The world is your oyster... yet so many of us still spend far too much time behind our desks.

It's hard to leave the comfort of your cushy office chair, surrounded by what has become our most familiar items; our desk, our computer, our coffee cup and an endless ream of notepads.

I challenged myself as the new year came around to be more effective in the office. While I will never have a 4 hour work week (who really does?), I certainly plan to utilise my time in the office on productive "on the business" not "in the business" tactical items.
5 lessons your business can learn from the world's biggest brand
When it comes to brand recognition and fostering an engaging and innovative brand image, Apple Inc. is one business by which all others should be measured.


Before you go about measuring yourself, however, ask what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?

Megan McDonough of the Wholebeing Institute says we need a 3D model of wellbeing.
Having worked across the personal development (PD) space on a range of sports, business and PD magazines that each touched on positive psychology, I will admit to being a little bit cynical about the hype created by some of its spruikers.

I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
The top 10 analytics tools for marketers
You’ve spent the time developing a marketing strategy and you’ve invested the money and effort implementing it, but how can you tell whether the strategy has actually been successful in achieving your objectives?

The use of analytics will help.
5 simple ways to make your content go viral
Well-written short articles that are related to specific industries can position a business as a thought leader and increase credibility among customers.

With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
Why your health is crucial to your success
Give me all the money in the world and I would return it, stupidly some may say, for a life filled with fitness, health and happiness.

My theory being that if you hold those three of life’s gifts close to your heart, the money will follow.
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