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I have had exceptionally good times, and hard times
From failure, we learn how to be successful. From falling, we remember how to pick ourselves up and keep on walking. 

In life, we are a bunch of complex creatures, and whether we admit it to ourselves or not, we have many ups and downs on our road to our next destination and beyond.

I've had a pretty amazing life. I know that I have been privileged in so many ways; phenomenal family, great loyal long term friends, new friends and great loves. In many ways, I was prized with a place on the podium.
The failsafe formula for building a great brand
Did you know there’s a formula for building a great brand in a competitive market?

Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.

Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.

So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:

How to find balance on the road to success
People often ask me how I do it. I travel continuously and have so for many years, without as much as blinking an eye lid. Booking my next flights is to me just part of the parcel of having a job that takes me across three continents.
We're Screwed!

We're Screwed!

May 06, 2016 Written by
We are taught to do so many things in business; how to hire people, how to inspire teams, how to make money, how to get sales in the door, how to increase your profits. The list is endless, and somewhat exhausting. How, as an entrepreneur, can we get it all right?
What does Apple’s stock drop mean for marketers?
Last week Apple's stock dropped more than 7% - equivalent to $40billion worth of value. The reasons why are multiple, but it seems the key reason is falling iPhone sales. Whilst this news impacts the tech world directly, it also holds significance for marketers and business owners. What you need to know about iPhone sales is that it has the potential to impact how you communicate with audiences on a day-to-day basis.

Will consumers accept mobile adverts for a cheaper phone bill?
Are consumers receptive to mobile adverts for a cheaper phone bill?

Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
5 Things that will make you a happier entrepreneur and person
Realising that you have hit state of happiness as an entrepreneur usually reflects where you are in life and how content you are with your position in life.
The buck stops with entrepreneurs
With so many things happening right now at Marketing Eye and also with my other investments, I find myself being pulled in many different directions. In some ways I just want to do the charity work I am doing, and make a difference to people's lives, but what funds that is my business interests, namely Marketing Eye.
Why we need to stop the bickering about Digital versus Traditional marketing
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep popping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.

Is Facebook’s new Chat Bot feature intimate or potentially problematic?
Facebook's latest announcement of its Chat Bot feature sees a shift towards using artificial intelligence to engage with customers on social media. But considering recent events such as the disaster of Microsoft's Tay Chat Bot, should companies be concerned about using this feature?

Insights into entrepreneurial adventures are never dull
Once I started accepting that I was in fact an entrepreneur, I started living it. Not quite like those who don't really have a job and say they are entrepreneurs to sound "cool" or so that one would think that they at the very least had some purpose - but more like the type that wakes up every morning and races to the office.
Why are Australian tech companies moving to New York in droves?
While Silicon Valley still is the money bags capital of the world as far as venture capital dollars are concerned, with 15 percent of the world's venture capital dollars being invested there, compared to 5 percent in New York, the tables are in fact turning.

Siicon Valley is home to the coolest companies on the planet, the highest salaries in the world and the most expensive real estate; it's New York that is comparative on a few levels here, but is currently experience a tech boom that may eventually take the reigns of it's Bay partners.
More than money can buy
I have just spent over a week in regional and rural North Queensland. In the past few years, I have travelled north for a couple of reasons, but namely for work and for a charity I set up in the rural township of Charters Towers.

It's been humbling and a great reminder of what is important in life.
Instagram is growing up: Everything you need to know about Instagram’s latest update

As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well.

On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalised newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
Get the most out of your social media accounts – what voice should you use?
A client recently asked me "What kind of voice should you use for each social media platform?"

It's something Marketing Eye does everyday, but is so important for businesses to think about. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice
'dress code' to make things simple.

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