This quote rings very true to where I am sitting right now:
Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed?
I became comfortable in my own skin a few years ago. I stopped trying to be what other people wanted; the outgoing, fun, ambitious Mellissah. Instead, I started being me; a shy introvert who loves business and spends time with people who really matter.
On my own terms
It wasn't until I became comfortable in my own skin that I really started living life, on my own terms. I know that people prefer the outgoing persona that I use to present, but that is damn hard work. Do you really know how hard it is to be "likeable" and someone who everyone wants to invite to a party? I never had to have "missing out syndrome" because everyone wanted to invite me to everything. Why not? I came with interesting stories, always smiled and talked to everyone. But let me tell you something about that... I was performing. I wasn't the real me.
To give perspective; Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
The fact that so many people, and some of them high profile "charitable" Australian businessmen, go and fly in their private jets, stay at luxurious hotels and pay big dollars to attend the Mayweather fight, yet say that they are the exception and care about abuse of women and children.
Marketing Eye is at the end of the day a consulting firm with billable hours, not too dissimilar to a law firm or accounting firm. When there has been a huge surge in sales, it means that there needs to be enough people to fulfill the work that the agency has been employed to do.
Instead of working "on" the business, I am working "in" the business doing client work. This is hard, as I am a perfectionist and everything that I do has to be "perfect". As we all know, perfection does not exist, so the pressure I place on myself is enormous.
A reluctance to too much risk in the business is something that has held me back time and time again - and with good reason. I want to scream from the rooftops that I am ready and prepared to take risks to achieve my ultimate goals, but I know that it is fortuitous that I hold back and think through things a bit more deeply.
Fortunately, marketing is our forte and as such, there are a few things that we can do to make the onboarding process memorable.
I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".
I enjoyed reading this blog.
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What does comfortable in your own skin look like?