Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Last week Apple's stock dropped more than 7% - equivalent to $40billion worth of value. The reasons why are multiple, but it seems the key reason is falling iPhone sales. Whilst this news impacts the tech world directly, it also holds significance for marketers and business owners. What you need to know about iPhone sales is that it has the potential to impact how you communicate with audiences on a day-to-day basis.

Are consumers receptive to mobile adverts for a cheaper phone bill?

Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Realising that you have hit state of happiness as an entrepreneur usually reflects where you are in life and how content you are with your position in life.
With so many things happening right now at Marketing Eye and also with my other investments, I find myself being pulled in many different directions. In some ways I just want to do the charity work I am doing, and make a difference to people's lives, but what funds that is my business interests, namely Marketing Eye.
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep popping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.

Facebook's latest announcement of its Chat Bot feature sees a shift towards using artificial intelligence to engage with customers on social media. But considering recent events such as the disaster of Microsoft's Tay Chat Bot, should companies be concerned about using this feature?

Once I started accepting that I was in fact an entrepreneur, I started living it. Not quite like those who don't really have a job and say they are entrepreneurs to sound "cool" or so that one would think that they at the very least had some purpose - but more like the type that wakes up every morning and races to the office.
While Silicon Valley still is the money bags capital of the world as far as venture capital dollars are concerned, with 15 percent of the world's venture capital dollars being invested there, compared to 5 percent in New York, the tables are in fact turning.

Siicon Valley is home to the coolest companies on the planet, the highest salaries in the world and the most expensive real estate; it's New York that is comparative on a few levels here, but is currently experience a tech boom that may eventually take the reigns of it's Bay partners.
I have just spent over a week in regional and rural North Queensland. In the past few years, I have travelled north for a couple of reasons, but namely for work and for a charity I set up in the rural township of Charters Towers.

It's been humbling and a great reminder of what is important in life.
Apr 15, 2016
A client recently asked me "What kind of voice should you use for each social media platform?"

It's something Marketing Eye does everyday, but is so important for businesses to think about. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice
'dress code' to make things simple.

Apr 13, 2016
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