I am always asked to help friends out with their marketing. It's been something that I am asked every week by at least one person. I tend to shy away from it. I know you are thinking "why?". The truth is that I think deep down that I won't be good enough to help them. They deserve the best to get their business idea off the ground or take their business to the next level. And that may not be me. It may be one of my team members. It may even be a competitor.
It is harder to work in a professional services firm than in corporate. Knowing that you have to do a certain number of billable hours is a lot of pressure until you actually stop thinking about it.
We control our own destiny and deep down, every person, even the one's that blame others for their 'lot in life', know that if you are not achieving something, then it's no-one's fault but your own.
They are harsh words. You may say that you wanted to be rich, but were never given the opportunity but we have heard lots of stories of people growing up dirt poor who become squillionaires or elite sportspeople - so that alone is no excuse.
We all want something. Many of use strive to achieve it and put the right actions in place to make it happen. When failure crosses our path, we get back up and dust ourselves off, then try again, perhaps in a different way.
But some people fail and then become too afraid to get back up. Worse still, some people don't even try, because they are so afraid of failure. For what? Someone is going to laugh at you? Someone is going to think you are not as good as you want them to think? Your ego will be bruised? These things are as silly as they sound. Toughen up and start putting into action the things you need to, to achieve your goals.
There is simply no excuse for not trying and certainly no excuse to blame others, your circumstances or anything else on why you can't do what you really want to do. Anything is possible, you just have to believe.
In my experience, people are often held back (including myself at times) by:
2. Commitment phobic:
Another great reason why you can't achieve what you set out to achieve. You are phobic of making a commitment to achieving it. You want to travel the world, but you find every reason not to book your flight. You want to buy a house, but you find every reason not to put down that deposit. This usually follows you everywhere in life. Work on it. Don't let this be your reason for not succeeding.
3. You are not flexible:
You will only do it your way. You don't listen to others, or take advice and mostly you don't listen to your gut instinct. For instance, you want to be a newsreader, but you live in Sydney, and there is too much competition for roles as journalists. So move to a country town with a small television station so you can learn the ropes and get noticed. But no, you can't move - right? Wrong. If you really want it bad enough, you will do it.
4. You expect instant results:
Let's face it. You most probably will fail the first time. So don't pack up your bags when this happens and head home. Get back up, and try it again. You start a business and it doesn't make you a millionaire over night. Do you close the doors? Or do you keep working at it? The only thing in life that gives you instant results is chocolate and alcohol.
5. The right time never comes:
You are waiting for the right time. When you have had kids, or when you have paid off your mortgage or better still, after Christmas or when the market changes. This is your mind playing delay tactics and winning.
6. You compare yourself to others:
There will always be someone prettier (or better looking) than yourself. There will always be someone smarter or more successful than yourself. Get use to it. Unless you are Bill Gates, which I take it your not if you are reading this blog, there is always going to be someone who makes it look easier than it is, or who will be better than you in some way. Play by your own rules. Own you! Never compare yourself to someone else, but by all means learn from others.
In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.
What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
8 Key traits that are imperative to the success of high performing marketing executives.
1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset. Nothing stops them from achieving their dreams.
Marketing Manager Melbourne
· St Kilda Road location
· Fun collaborative work environment
· Consulting position
Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
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