Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
As part of my new time management ritual, I am cutting back on my time surfing the net, checking for updates on social media and reading blogs.

When you run a business such as mine, it's hard to find time to do everything that you want to do, at the level you would like to do it at. So, I spent some time this morning reading over 50 different marketing blogs and was amazed at the varying levels of content quality.

There have been five writers that have truly stood out in the past few years, and although it would be fair to say that they have the following of the most loyal marketing and entrepreneurial crowd, they also come with thought leadership and strong opinions - which makes for great reading.
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The sun was shining through the blinds and as I looked up, I had a moment. It was as if everything stood still. Nothing moved. There was silence.

And yet, there was clarity. 

I am packing up my personal belongings to bring them back to Australia with my dog Pippa in tow. It doesn't mean that I am giving up on the US. Actually, quite the contrary. I am increasing my investment in the country and its people, to further drive business success in the region. I am ready to press the accelerator to top speed without a second thought for where the brakes may be.
Nov 10, 2014
Being part of Atlanta Technology Village, I have had the privilege to see first hand companies that go from zero to 100 in 12 months, others that prod along, and some that unfortunately did not make the grade.

The buzz that surrounds the Atlanta Technology Village is the brainchild of serial entrepreneur, and visionary, David Cummings. He is a great guy with an even better philosophy. Due in part to the sale of Pardot and his big pay check that followed, he commands the respect of everyone, and rightfully so. He has a formula and if you spend enough time observing him, you will see it.  Being a member at the Atlanta Technology Village, I have had the opportunity to see the fruits of his labour and I have to say, I am impressed. To me, he reminds me of Adrian Giles and Andrew Barlow who founded Hitwise and went on to build a tonne of other successful businesses in Melbourne and Australia.
Nov 02, 2014
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In the past few days I have felt humbled by the number of long emails people have written me in relation to a post that was published on Monday. It clearly struck a cord with many people; in fact tens of thousands.

There are wonderful organisations out there like the Entrepreneur Organisation that help support entrepreneurs building businesses. They provide a network and program of support that ensures that entrepreneurs are not alone. I was in this organisation for many years and saw great benefit in it. But unfortunately, at some point I out-grew it and the partner organisation for those in that boat was very family orientated, and as a single woman, YPO didn't seem to fit. Some people may differ from this opinion, but through my own experiences, I thought that it would only make me realise how unique my situation is.

On top of that, I found for around 10 years, I spent so much time with these wonderfully inspiring entrepreneurs, that somewhere down the track I missed spending time with family and friends. 

Then of course, I made some strategic business decisions to catapult my company's growth into new markets, diversifying our offering and creating something that was so unique, that it would be hard to replicate.
Oct 29, 2014
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We are at the pointy end of the year, and it's without doubt my most reflective period. It's 10 years since I registered the Marketing Eye business name, and it's been a long, arduous journey, but one that I don't regret.

Marketing Eye started with investment money. The first few years, we had some tweaking to do, which was stressful, because I wasn't just playing with my money. Bringing a new model into a mature market is just a case of rolling the dice, seeing how they fall and hoping for the best. But I believed in it with all of my heart. I thought I knew something that others didn't and that was that all small businesses need to manage cash flow with no surprises and they all need marketing. This is a formidable combination, capable of allowing small to medium sized businesses the freedom to do what they do, without being held to their next invoice.

There were changes that needed to occur in the business model, but the day we got it right we never looked back. In the time leading up to this moment, I doubted myself, cried myself to sleep because I felt like a failure and constantly put myself in situations where I was uncomfortable. I was stressed off my head and didn't know how to deal with it. No one taught me how to do this. Often, a simple thing that would go wrong, would seem to me like the end of the world. Once, some hackers hacked into our bank accounts and emptied them. I had a public speaking engagement only an hour later. Instead of dealing with it later, I cancelled the engagement. I didn't know what to do and I didn't have the hindsight to know that it could wait an hour or two. It was the wrong choice and something that I now realise was not how an entrepreneur acts. They are supposed to suck it up, put on their good shoes and show the world how things are done.
Oct 27, 2014
Website design requires certain considerations. These include aesthetic, functionality, audience engagement, content interactivity and responsiveness. Then of course there must be a clear call to action.

With these factors in mind, Marketing Eye undertook the challenge to create three very unique website rebuilds.
When I was a child, my father left for work at 5.30am and didn't return until the early evening. He was a builder and, for that profession, long hours were quite normal.

When he arrived home, my father completed his chores. He took out the rubbish, mowed the lawn and fixed anything that needed to be fixed. He then sat down to dinner, where each of us Smith children told him our daily, animated stories followed by an update about what we did at school.

We then watched an hour of television as a family and it was off to bed.

When my father talked about his work, which was physical as much as mental, his only complaint was that an employee turned up five minutes late – it was never that they didn't work hard enough.

For anyone that doubted Baz Luhrmann's ability to bring elegance, style, sophistications and desire to the latest Chanel No.5 advertising campaign - it is now clear that there is only one Director capable of making Chanel No. 5 remain relevant.

A client called and asked for a new brand for his new investment fund this week. We were particularly excited by this request because our Art Director had told me just the day before that his favourite part of his job was to develop new brands from scratch.

Our client didn't have any preconceived ideas about what the brand should look like, so for Marketing Eye this was a huge plus, however, we did not have any idea what his taste was like and knew that the logo would be approved by not one, but half a dozen senior executives.
Oct 11, 2014
When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build an online platform where consumers and businesses can get all of their logistics needs at a click of the button, and for the most competitive price.

Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
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