Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Chase Performance has created successful business solutions through an award-winning combination of consulting and services. They work across a wide range of industries, developing the expertise required to deliver the most premium consulting services available.
When writing my business plan 9 years ago, I took many things into account like how the business would look in 10 years time, who we would employ, what services we would provide, and how we would expand into new markets.

But what I didn't take into account is how I would actually make it happen. You see, like many entrepreneurs, I have struggled with working in the business and trying to at the same time work "on" the business - never quite getting the mix right.

At long last, since I made some smart strategic business moves last year, including changing management, I have become the entrepreneur I always wanted to be. I am implementing our business plan that was written so long ago, and it feels really good. There is a sense of satisfaction that is growing deep inside me and I believe in every single thing that we are doing.

As a person who has employed hundreds of people in my career, I am always amazed at how some people stand out from the crowd, while other's don't.

In today's work environment where work, life balance seems to take precedence, and the millennials and gen-y are looking for more than their predecessors who were mainly happy to be gainfully employed and on a career path that funded their lifestyle - it appears that fewer employees are seeking to be outstanding. They are looking for more than just to be an outstanding employee, but rather a career that is fulfilling, balanced and with the right perks to help them get the outcomes financially they are looking for in their lifetime.

Now, this is not a bad thing. As you get older, you realise that you only live once. This new way of thinking and the younger generation putting life first and career second, can only benefit generations to come.

Where the real problem lies in the blurred line between how to advance your career or how best to maintain your status quo in the workplace.
When I started Marketing Eye more than 9 years ago, I had a vision to be the world's best small business marketing firm. I dreamt that I would open offices all over the world that would sell marketing services backed by sophisticated technology platforms, media and education, to businesses that had revenues of $1 million to $200 million.

Primarily, the companies that would be ideal clients were one's that were entrepreneur-led, like me, and who had a dream to significantly grow their businesses and mostly be industry game-changers - although the latter wasn't exactly necessary.

In the early days, we had hurdles. The first was our own mind-set of being use to working with funded startups or medium to large corporations and shifting the way we interacted, engaged and nurtured our clients to success to cater for burgeoning SMB market.

It took time. More time than I ever imagined. 

Apr 09, 2014

"Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations." —Peter Drucker

If you look at Steve Jobs and his role as a leader and marketer at Apple Inc., it's easy to see how the two roles work closely together. Without marketing, no-one would be any the wiser about Steve Jobs role at Apple Inc nor would we have had the opportunity to be captivated by his performances each time he launched a new product. Instead, we would simply wait for a product to be on the shelves and without all the "sizzle" we probably would never have been as enticed to stand in line and buy each product the minute it was launched.

Some leaders fail to see the value in marketing, and although they may have a role in the organisation that is responsible for certain outcomes, they may see it more as a sales related function which is why it often falls under this umbrella.

Smart, insightful, charismatic, thought leaders understand the value of marketing. They use it and often abuse it to become leaders that everyone follows. Rather than focus solely on a product or service marketing campaign, they use it to elevate their position in the market with a double edge sword, by at the same time ensuring that the company brand and positioning benefits from association.

3 Ways Leaders Use Marketing 

Apr 08, 2014
Something was brought to my attention yesterday by two people; I am not patient. I want everything there and then, and in that lies what is possibly one of my biggest failures.

I admire people who 'wait it out' and watch, carefully understanding a situation in its entirety before making a decision. Having patience often means that you have the choice of a small reward in the short-term, or a more valuable reward in the long-term, with human nature being that most of us prefer a short-term reward over a long-term reward, despite the latter reaping greater benefits.
Apr 04, 2014
I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.

The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?" 

I know the answer - do you?

Apr 03, 2014
The room suddenly became silent. 

Everyone unconsciously took one step back as if to clear the way.

She had arrived. 
It's a Saturday and I am sitting in my friends living room talking business while at the same time reading emails and catching up on the latest in business news.

As we talk I realize that entrepreneurs are no different from celebrities, movie stars, singers, musicians or any other career that is centre stage.

The reality is we all have a bit of neurotic behaviour in us - whether we like it or not.  Some entrepreneurs are more neurotic than others - micro-managing, controlling, double A-Type personalities that find it hard to accept another person's way of doing things, and then others just tip the iceberg.

Many entrepreneurs have a goal, or an idea of where they want to be. They are achievement orientated and often lack discipline, needing to hire the latter in to complement their existing skill base.
 
I cannot believe my day yesterday.

Firstly, I woke up after having a decent nights sleep - something that has eluded me for the past week. Then, as I drove to work, I stopped off to grab a coffee and croissant from my favourite cafe in Melbourne. I dropped my car off at the office, and as I rushed outside the building to grab a taxi, I literally stopped in my tracks. There was so much traffic - bumper to bumper, and I had to be at the Lawyers office in 30 minutes. I panicked. 

It wasn't a great start to the day.

Mar 20, 2014
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