Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
What's not to love about Monday's? If you are anything like me, you arrive at work all bubbly ready to tackle the week ahead; refreshed and excited about what can be achieved.
Making a conscience effort to be the best version of yourself takes a lot of soul searching. It also takes a lot of strength as you have to look yourself in the mirror and work out what is working and what isn't. Where you can improve and where you don't have to.

About 3 or so years ago, I made a momentus change by looking deeply within myself and exploring what I could possibly achieve in this lifetime. I set goals for everything imaginable, including the life of my dog (check out Instagram account @thereal_pippasmith), my health, my family, my career and so on.

I broke up every area of my life and worked out how I could live it better than I have lived it before. And you know what, it mostly works. Except you will slip up like I did on a few things, but they will mostly be things of the heart where your reaction isn't quite what you would have planned for it to be. By slipping up, you have the opportunity to change and work on that area, while you keep developing yourself and achieving the goals set out in front of you.
If you thought it was hard to start a business, spare a thought for those who are actually running businesses and trying to take them to the next level.   It's one thing to get off your bum and start a business that originates as just an idea, or the next viable step from working for someone else, but what happens when that takes off? Is it easier or is it harder.
Guest Post by entrepreneur and "money man" Scott Malcolm, of Money Mechanics. 

The excitement of a new business venture or idea requires a different energy and skill set to the day to day of running a business.  Entrepreneurs have skill set and vision to setup business but often need strategies in place to take the business to the next level and run it!
A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
For the past 4 days, I have been in rural North Queensland township of Charters Towers. The town has just over 6,000 people, but the catchment of its region extends to just over 12,000 and takes in neighbouring townships.
Nov 19, 2015
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
Nov 12, 2015
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish
Old school marketers are dead. You don't have to be a rocket scientist to know that.
Nov 06, 2015
I've never thought much about getting married... until I met the owner of Elite Pour La Vie in Atlanta. She shared her vision with me on why she was building Atlanta's most exclusive wedding and evening gown dress boutique. 

I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not. 

But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom. 

It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.

But that's not new.
Nov 04, 2015
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