Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Website design requires certain considerations. These include aesthetic, functionality, audience engagement, content interactivity and responsiveness. Then of course there must be a clear call to action.

With these factors in mind, Marketing Eye undertook the challenge to create three very unique website rebuilds.
When I was a child, my father left for work at 5.30am and didn't return until the early evening. He was a builder and, for that profession, long hours were quite normal.

When he arrived home, my father completed his chores. He took out the rubbish, mowed the lawn and fixed anything that needed to be fixed. He then sat down to dinner, where each of us Smith children told him our daily, animated stories followed by an update about what we did at school.

We then watched an hour of television as a family and it was off to bed.

When my father talked about his work, which was physical as much as mental, his only complaint was that an employee turned up five minutes late – it was never that they didn't work hard enough.

For anyone that doubted Baz Luhrmann's ability to bring elegance, style, sophistications and desire to the latest Chanel No.5 advertising campaign - it is now clear that there is only one Director capable of making Chanel No. 5 remain relevant.

A client called and asked for a new brand for his new investment fund this week. We were particularly excited by this request because our Art Director had told me just the day before that his favourite part of his job was to develop new brands from scratch.

Our client didn't have any preconceived ideas about what the brand should look like, so for Marketing Eye this was a huge plus, however, we did not have any idea what his taste was like and knew that the logo would be approved by not one, but half a dozen senior executives.
Oct 11, 2014
When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build an online platform where consumers and businesses can get all of their logistics needs at a click of the button, and for the most competitive price.

Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
I remember our meeting fondly. He walked up to me, introduced himself, and said, "what do you do?"

I replied, "marketing."

"No, seriously, what do you do?" he said with a smirk. "Nobody really does marketing, they do sales or something else." 

It wasn't necessarily what he thought, just what he said. He wanted to provoke a reaction and he sure got one! Within minutes we were firm friends, and he was officially one of my first friends I had met since I had moved to Sydney, the big smoke. We both kind of got each other coming from small rural towns in Australia.
Oct 07, 2014
I am sitting in my hotel room in Atlanta reading the New York Times, as I do most Sunday's.

For me, it's the best newspaper in the world, with no other comparing to the ability of the NY Times to cover intelligent, thought-provoking stories that are based on facts, rather than a publicist's spin or worse, a journalist that is just trying to make headlines.

As I read through the business section I came across this:
Ever heard of cutting off your nose to spite your face? We have all done it at some time in our lives, and others like me have done it far too many times that I don’t care to remember.

After watching House of Cards in what can only be described as a bedroom coma over one long weekend, I was deeply enthralled and quite fascinated to be honest, in the way each and every person conducted themselves.
Oct 02, 2014
The Australian Financial Review's front page headlines "$3b online advertising industry spooked" is in fact old news. Anyone in marketing knows that clients are paying for clicks that they shouldn't be, but for some absurd reason, everyone seems to be playing a blind eye to it.

On a regular basis, companies come to me and say that their website is getting thousands of unique visitors, but no sales inquiries. This could be for a number of reasons, or quite simply due to their SEO company manipulating Google Analytics to show results that don't exist.
I woke up this morning at 4am as I normally do, and decided to read the news online. Usually, I lay in bed for a few hours and think about the world, tossing and turning, hoping that by some miraculous occurence, my eyes will shut and I will sleep that extra hour.

What I read, shocked me. Top headline: "Joan Rivers Dies". Now, I did not know her, and I can't remember seeing much of her work, other than a snippet here and there, acknowledging her acid tongue jokes, or the fact that she has had a tad too much plastic surgery.

Why I was shocked is because this vivacious woman, with her wits about her, was fine one week, and had passed the next - almost without warning. You may say that she was 81 years old, and had a good innings, but she also was a very active woman with a lot of life to live and had a job doing live television when most would be resting in their rocking chairs.

Only weeks after getting over the reality that a childhood favourite, Robin Williams took his own life, I feel that death has all of a sudden become a part of my life - and to be honest I don't want a second of it.

It seems that I don't go a day without hearing about someone dying, which I believe kind of goes with the territory when you get a bit older. Whether it is someone you know, someone from afar or a friends uncle, cousin, brother, mother or companion. 

What I have come to realise is that in death, we somehow get defined in a way that is final. That's who we are- or more precisely were. The outpouring of grief from Robin Williams' friends and fans was heartfelt. My friends relative died last week, an important father figure to him, and when asked about it, my friend said "he was a gentleman". Steve Jobs, was defined as one of the world's greatest entrepreneurs - the person you would want to be in your top 5 people at the dinner table. 

How people see us in our final resting place is the way we are remembered and each of us have a different story to tell.
Sep 05, 2014
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