Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Marketing Strategy Blog - Page 54

What will make you more successful?

What will make you more successful?

You are currently walking down the road and you come to a cross roads; if you go one way, you may be successful, if you go the other, you are not so sure. What do you do?

Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.

Life is a bit like that.
Read more... →
5 Mistakes we make when hiring people

5 Mistakes we make when hiring people

When your company is growing as fast as ours, you often find yourself short of staff. We feel as though we are constantly in catch up mode, yet somehow we deliver for our clients and continue to produce work of a high standard.

Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.

I am a strong believer in culture and finding the right fit. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.
Read more... →
10 mistakes entrepreneurs make

10 mistakes entrepreneurs make

If you are an entrepreneur, and not a someone who thinks that you are always right, then you would realize just how many mistakes you make - usually on a daily basis.

We are all human and mostly we shrug off our mistakes and learn from them.

Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.

10 Mistakes that many entrepreneurs tend to make:
Read more... →
Not sure about whether to invest in marketing; you are not alone

Not sure about whether to invest in marketing; you are not alone

Entrepreneurs are often driven by an idea, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.

The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
Read more... →
Why outsource your marketing team?

Why outsource your marketing team?

The world is changing dramatically and marketing in particular is a career that is becoming increasingly difficult to keep on top of.

As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.

Outsourcing marketing has advantages and disadvanges. 
Read more... →
No matter how busy you are, you always have time to make a difference

No matter how busy you are, you always have time to make a difference

I'm so busy right now. I am working very long hours and am in the office each morning before the sun rises. Not that I want to complain. I am doing something that I an incredibly passionate about and every single part of my business is going ballistic, so it's "time" to take it all the way.

When things go a big 'crazy' I call in the experts - my mentors. I ask them what they think about what I am doing and whether or not they think it will be successful. It's like having an educated bouncing board that have been there and done that.
Read more... →

People before strategy; a question we have to decide on

Oh how the world has changed. Back in my fathers generation one bad egg would not have crippled a business. Though now it would. 

The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only.
Read more... →
Why we've all gone crazy for "positive thinking"

Why we've all gone crazy for "positive thinking"

“See the positive side, the potential, and make an effort.” ~Dalai Lama

I am jetlagged. That's nothing unusual really. I wake up in the middle of the night and can't get back to sleep and then eventually I get out of bed and go to work.

Usually before the sun rises.

That has become the norm as I fly internationally so often growing my business and exploring the world around me. During my travels, I pick up books from bookstores often on business or psychology. The more I can read someone, the better decisions I can make in life or in business. A few years back I was given a book on cold reading. I read it from front cover to back, and from that point on, I feel as though it has become much harder for people to pull the wool over my eyes.
Read more... →
Malcolm Turnbull will show Australia what a true leader does when they run a country

Malcolm Turnbull will show Australia what a true leader does when they run a country

I have a long history watching Malcolm Turnbull. I knew of him from his days as a tech entrepreneur, then later through a friend of mine who was proactive in helping him as part of his greater team of volunteers get into Parliament.

I even flew to Canberra for his Maiden Speech and watched him knowingly that one day he would become Prime Minister of Australia. And he is. Today he is Prime Minister of our amazing country that I am so proud to live in.
Read more... →
Those employees who own the business are the ones that step up to the hiring process

Those employees who own the business are the ones that step up to the hiring process

I'm a part-time leader in Atlanta. Actually, less than a part time leader - I am there when I can be but mostly I am running around the world doing other "stuff".

Our brand in Atlanta is continuing to grow. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.

It's not by accident that we have grown our business there and it can largely be attributed to a few things:
Read more... →
Who am I? Do you want to know who Mellissah Smith really is? : 1 Mentor

Who am I? Do you want to know who Mellissah Smith really is? : 1 Mentor

The most amazing thing happeneda few days ago. I went to a pool party in Atlanta and a guy came up to me very excited at the opportunity to finally meet me. He had never met me before, but had heard things about me. But his real reason for wanting to meet me is that he is a "fan" of my blogs, tweets and really anything I put on social media.

Not the creepy type of fan. The genuine person who appreciates honestly, vulnerability and someone who is fearless in sharing her real life.

So, I thought I might start a few blogs about who I really am.

The mentor

To use this word seems strange to me because I feel like I am not old enough or experienced enough to be anyone's mentor, but it just so happens that I am a mentor to a lot of people and that is something I have to take seriously.
Read more... →