Marketing Strategy Blog - Page 50

As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well.

On March 15^th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalised newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.

A client recently asked me "What kind of voice should you use for each social media platform?"

It's something Marketing Eye does everyday, but is so important for businesses to think about. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice
'dress code' to make things simple.

I am not a big mover in life, other than the fact I lived in hotels for a couple of years. I like my creature comforts and am simply too lazy to move house. I tend to stay in any one home for 4 years or so. Same with business. In 17 years, I have moved only a few times in each city. There are many reasons for this; size of business at the time, end of leases, owners wanting to tear down building and make them residential.

Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing. 

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.

Knowing when to jump from corporate and when not to is a scary prospect for most marketers. Many have reasonably safe and secure jobs unless of course you work for the agencies consolidating and they need to get rid of a few, or Fairfax, and they decide that they can get rid of a few in the marketing departement as well.