Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Marketing Strategy Blog - Page 49

What holds entrepreneurs back from succeeding?

What holds entrepreneurs back from succeeding?

I'd be lying if I said that there weren't quite a few things that have held me back as an entrepreneur, and been the catalyst to 'not being an overnight success story'. 

After 17 years in business, I have created my dream job. I work for no-one. I answer to no-one. I go to work everyday with enthusiasm because I don't have to go to work - I just love every single bit about my job.
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5 Marketing tips that will take your business to the next level in 2016/17

5 Marketing tips that will take your business to the next level in 2016/17

For all of Australia and New Zealand, we have just started a new financial year. Companies that are strategic and have long-term goals, often already have a marketing plan in place, while other's may have been busy getting their last set of figures in for the year, and missed doing the planning that is necessary to catapult their businesses in 2016/17.
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Turning your life into one that exudes happiness

Turning your life into one that exudes happiness

It's raining outside and our whole Melbourne team is meant to be playing tennis as a team bonding session. 

A few of us are not so sure, mainly because we are women and we have things to go to after work which require our hair to be "beautiful". Rain is not conducive of that.

Randomly, I pick up two tennis rackets from my office and a whole heap of balls and then grab Lisa O'Keeffe, and we start playing tennis in the middle of the office. Firstly, you have to have an office big enough - which we have, and secondly, you have to be prepared for anything to happen. Broken computer screens, lights, dints in walls, people being hit - in general chaos. But what is the worse that can happen? Someone gets hurt? How hurt would you become from a tennis ball? I pinch of pain never hurt anyone, or at least that is what we all agreed.
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What does this election chaos mean for business owners in Australia?

What does this election chaos mean for business owners in Australia?

Well like most Australians I was expecting to come to work this week knowing who is governing our country... and all being able to move forward with our business plans with some semblance of normality… 

And yet we woke up Sunday to a collective “WTF?”…
So alas, here we are again with a potential hung parliament and the country holding our breath as final ballots are counted… and Pauline Hanson in the senate. Don’t even get me started on that.

So what does this mean for business owners in Australia?
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How to stop making the same mistakes over and over again

How to stop making the same mistakes over and over again

"We are products of our past, but we don't have to be prisoners of it." Rick Warren.

We're all very capable of making the same mistakes over and over again, because, under stress, we tend to retreat to habits of emotion regulated from our childhoods. Habits take over under stress, and in particular when physical or mental exhaustion sets in.
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The writers, or bloggers block - how to overcome it

The writers, or bloggers block - how to overcome it

I love to write. It is a hobby and at times a job. I take it both seriously, and with a tongue in my cheek. I am not a qualified journalist, in that I never went to University to study Journalism, but I've been writing for 24 years and long before blogging, and self publishing became fashionable, I wrote for various editorials.

Sometimes, I can get a blog out in 15 to 20 minutes on a topic that I come up with just from the top of my head. Kind of like right now. Other times, I have to stay on message, and write about a topic that either readers are wanting to read about, or something that is pertinent to our audience for one reason or another.
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Keep true to yourself, no matter what.

Keep true to yourself, no matter what.

It's funny how life's lessons keep popping up, and not too dissimilar to an 'aha' moment, they remind us of what path we choose to go on.

The adventures of the past few weeks have been absolutely phenomenal. Through travel and meeting people, my vision for work and life has become so clear that I literally cannot sleep with anticipation.

My life is full, but we all know that we should leave some room for the unknown. If we don't, something may pass us by that is a once in a lifetime opportunity, or something that we will never get back.
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I have had exceptionally good times, and hard times

I have had exceptionally good times, and hard times

From failure, we learn how to be successful. From falling, we remember how to pick ourselves up and keep on walking. 

In life, we are a bunch of complex creatures, and whether we admit it to ourselves or not, we have many ups and downs on our road to our next destination and beyond.

I've had a pretty amazing life. I know that I have been privileged in so many ways; phenomenal family, great loyal long term friends, new friends and great loves. In many ways, I was prized with a place on the podium.
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The failsafe formula for building a great brand

The failsafe formula for building a great brand

Did you know there’s a formula for building a great brand in a competitive market?

Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.

Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.

So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:

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