Why marketing internships in Sydney are worth it
The choice to do an internship or not is really up the to the individual in Australia. In Europe and most of the US, it is compulsory.

There have always been these war stories of how interns have had to do the lamest of tasks; dropping off drycleaning, cleaning the kitchen, filing for days on end. But it's not all war stories and I can assure you that our interns at Marketing Eye do not have to do that at all.
"Every day do something that will inch you closer to a better tomorrow"

I've been terribly inspired of late. It all started with the beautiful and hugely talented Kristina Karlsson sending me a gift pack of inspirational products from her Kikki.k range. 
Not sure about whether to invest in marketing; you are not alone
Entrepreneurs are often driven by an idea, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.

The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
Why outsource your marketing team?
The world is changing dramatically and marketing in particular is a career that is becoming increasingly difficult to keep on top of.

As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.

Outsourcing marketing has advantages and disadvanges. 
Oh how the world has changed. Back in my fathers generation one bad egg would not have crippled a business. Though now it would. 

The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only.
I'm an ideas person. The one that comes up with a thousand ideas, then shares a few with friends and makes one or two a reality.

It's so exciting when you come up with a great idea, but mostly, it's about how you can make it happen that determines whether you will truly be successful with the outcome or not.
Wow! I mean wow! I have recently travelled to the US and have arrived in our Atlanta office and I am completely and utterly amazed at the talent and sheer determination of our Marketing Eye team in Atlanta.

They are not only the best looking team in all of Atlanta, they are also the smartest and most competent.

Who would have thought that they could put together a team like this all by themselves and start running the business like I always dreamed it would be run.
Why you should re-imagine your business
For years, Marketing Eye used the same brand messages and continued to push through to the market key points that we believed were different to what everybody else was saying and doing.

The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.

All of a sudden, prospects were ringing up and saying "oh, you do the same as such and such".
For the past 3 weeks I have been quite sick. It has been incredibly hard to be able to work at a pace that is acceptable in my business. Fortunately for me, the team has been running seamlessly and have continued to grow and prosper.

Due to our inherent need for a number of new positions to be filled due to our high growth company, we have to be very careful what clients we take on for now and the future.
What makes a good public relations expert?
Over the years, there have been a few PR experts that have stood out; namely Shona Boyd. She is an industry veteran in Sydney and has had every big name client under the sun. She is more professional than the rest and without doubt is one of the few people in the industry that guarantee results. She has a no bullshit radar, and refuses to work with people who can't sit straight. I love her. She was one of the first real PR people that I have ever met.

Then there were others that came along, without qualifications but equally capable in getting column centremeters like Roxy Jacenko. They have built their businesses on largely fluffy PR but have done so with gust and have certainly gained my admiration.

I played the PR game earlier on. I realised that it was a quick way to make some serious money. I worked on the more serious part of the equation; public listings, technology PR, business PR and alike. It was fun. All it required was an ability to write a press release and build a relationship with a journalist. By knowing what the journalist was interested in, I was able to tell the client upfront whether or not they had a chance of getting published or not.

For that privilege, I wrote the press release in 20 minutes and charged $2,500 per piece. Easy money and paid the rent. Didn't get much better than that.

Gosh times have changed. Why did I ever stop doing this. Now, we charge a few hundred dollars for writing a press release and send it out to a database. Not the same results might I add, but it seems that that is what most people are doing and getting away with.

Good PR people have the following qualitites:
Am I good enough?

Am I good enough?

Jul 27, 2015 Written by
I won't beat around the bush on this topic because it's something that we all experience at some point in time - and if you say that you don't, I am calling #bullshit.

I am always asked to help friends out with their marketing. It's been something that I am asked every week by at least one person. I tend to shy away from it. I know you are thinking "why?". The truth is that I think deep down that I won't be good enough to help them. They deserve the best to get their business idea off the ground or take their business to the next level. And that may not be me. It may be one of my team members. It may even be a competitor.

Here's why:
Cheering from the grandstand is the best position in the house
It's been a mammoth month in so many ways. End of financial year in Australia is always draining. As a marketer, there is no fun in fulfilling your obligations as a business owner for the taxation department.
Follow up is the killer of many successful marketing campaigns
There are so many reasons why marketing campaigns fail, but don't let not following up be one of them.
Social media made our company successful
Last night I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.

In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.

What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
How to be a high performing marketing executive
If you don't believe that being average is an option, then as a buddying high flying marketing executive there are a few tips that may take you to the next level and help get you noticed in the market.

8 Key traits that are imperative to the success of high performing marketing executives. 

1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset. Nothing stops them from achieving their dreams. 
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