Marketing

Am I good enough?

Am I good enough?

Jul 27, 2015 Written by
I won't beat around the bush on this topic because it's something that we all experience at some point in time - and if you say that you don't, I am calling #bullshit.

I am always asked to help friends out with their marketing. It's been something that I am asked every week by at least one person. I tend to shy away from it. I know you are thinking "why?". The truth is that I think deep down that I won't be good enough to help them. They deserve the best to get their business idea off the ground or take their business to the next level. And that may not be me. It may be one of my team members. It may even be a competitor.

Here's why:
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It's been a mammoth month in so many ways. End of financial year in Australia is always draining. As a marketer, there is no fun in fulfilling your obligations as a business owner for the taxation department.
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There are so many reasons why marketing campaigns fail, but don't let not following up be one of them.
Social media made our company successful
Last night I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.

In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.

What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
How to be a high performing marketing executive
If you don't believe that being average is an option, then as a buddying high flying marketing executive there are a few tips that may take you to the next level and help get you noticed in the market.

8 Key traits that are imperative to the success of high performing marketing executives. 

1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset. Nothing stops them from achieving their dreams. 
Marketing Manager Melbourne - Position Available

Marketing Manager Melbourne 

·      St Kilda Road location

·      Fun collaborative work environment

·      Consulting position
How the new marketing manager can be more successful
As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things and have to wing it the rest of the way.

Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
6 Traits of an exceptional sales manager
The sales manager is arguably one of the most important people in any office. Often when you are a smaller business, the entrepreneur or CEO doubles as a sales manager, and this can get a company so far, but not all the way.
Marketing tips from the world’s best B2Bs and entrepreneurs
I have been putting magazines together since the Czech Republic applied for membership to the EU. That was 1996 and back then Tupac was still alive, Trainspotting was released into cinemas and the French halted nuclear testing in the Pacific.

Magazine production has been my passion for almost 20 years, and whilst I am making myself feel old writing this blog, there has remained a sense of achievement with each and every issue of the thousands I have helped produce, including the latest issue of Marketing Eye.
Why you are crazy employing a job hopper
LinkedIn has many benefits; you can showcase your whole work history on one platform and share with the world; you get job offers regularly if you have bothered to fill in your profile properly; you can connect with people you would not ordinarily have access to; and you can find the right person in the right position to pitch yourself to to get a job or to sell a product or service.

It's invaluable. No-one can argue that.
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It's been a rollercoaster of a ride the past 18 months. We've expanded successfully into the US market and built a profitable operation, hired a leadership team to take our business into the future, launched a magazine and built some technology. We have also started our rollout of licensing our brand to other successful marketers to expand our global footprint.
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I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
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The rise of video gaming as a lucrative, commercial industry should be enough to have advertisers banging down the doors of gaming companies. It seems, however that, brand positioning within the gaming community isn’t high on their agenda. Perhaps this is because advertisers don’t understand the industry, as journalist and gaming enthusiast Owen Chow discovers.

When measuring sales, reach and profitability, video gaming now rivals the combined power of the global film and music industries. Worldwide, gaming sales amounted to US$46.5 billion in 2014, compared to US$36.5 billion in film and the music industry’s US$14.7 billion net return. 
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It's known as the 'Kardashian Effect and is described by the Urban Dictionary as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” At first glance that may seem correct when talking about Kim Kardshaina, but look a little deeper and it couldn't be further from the truth.

There is another more positive way at looking at the Kardashian phenomenon, and that is to examine what the Kardashians did to build their image empire.
  
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