Visual content has become a universal language. It is Esperanto in image form and has people from all over the world sharing the language with each other. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed?
To give perspective; Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
No matter whether you are a politician, motivational speaker or inside sales rep, you need a good script and you need to practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
A reluctance to too much risk in the business is something that has held me back time and time again - and with good reason. I want to scream from the rooftops that I am ready and prepared to take risks to achieve my ultimate goals, but I know that it is fortuitous that I hold back and think through things a bit more deeply.
Fortunately, marketing is our forte and as such, there are a few things that we can do to make the onboarding process memorable.
I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".
So when you look at subscribing to education programs, ensure that they are legitimate and conducted by experienced industry professionals.
This is despite our expansion into the US, which was undertaken with a half-arsed approach; we set up ‘part-time’ and employed a few people who were left to their own devices. After initial training, of course.
If you don’t believe me check out all the ads for social media experts that now pervade seek.com.au. They are many and varied and companies will pay six figures for the right person.
Just as important, is that whilst women determine their own spending habits, they also influence men's spending habits.
Marketing Eye looks at the top traits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).
That is not to say that I don’t do public speaking, I am quite reasonable when I am on topic, but I am a storyteller in a different sense, more hack than raconteur and certainly no Peter Ustinov – the greatest raconteur that ever lived. Author John Green (The Fault in our Stars) says it best about many writers, “Writing is something you do alone. Its a profession for introverts who want to tell you a story but don't want to make eye contact while doing it."
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