A great marketing manager can be the difference between success and failure, or growth and stagnation.
I was Al Bundy at the tail end of Al Bundy’s great Married With Children TV run; before the brilliant Ed O’Neill became the old man on Modern Family. Now, I have never considered myself a salesperson, but I did okay and the easiest sales came because of an immediate rapport built with customers. I really wasn’t selling anything, I was just having a chat to someone whose interests matched mine, or whose personality was appealing. I think they bought from me because of the very fact that I wasn’t selling to them, and of course they needed a pair of shoes.
The team is fired up for the start of the new year. At this time of year, many people rethink where they sit in this world; life, work, health. I for one, have been doing a lot of that lately.
As I embark on the next phase of global expansion, I am left with some thoughts on the people I employ and those who would best suit our company going forward.
To give you a snapshot: our existing team is highly talented and here for the long haul. They are a mixture of marketers, creatives, branding, web and public relations professionals. Each person is dedicated to being the best they can be - and in return, they are given a highly rewarding career in marketing, PR and graphic design.
GP Graders is one such client. Their commitment to technology innovation and customer service has just seen the company take out the Australian Export Awards.
After Thanksgiving, a holiday in which life is celebrated, it seems the thanks is forgotten and the giving expected not earned.
I decided to go and get some water and after much fussing from the staff, who were incredibly dog-friendly, I felt that Pippa would be okay while I walked away. She sat patiently watching my every move and while people were trying to get her attention, her stare remained fixed.
Finally when I arrived back, and she was suitably relieved, one of the young women asked about Pippa and gave her a pat... and then more pats. Pippa couldn't be happier and that opened the door for conversation.
We discussed where we were from, what we do and all the normal things airport conversations conjure up.
The young woman was Ellie Goulding. She was travelling with her school friend and personal assistant Hannah, who was equally delightful.
The idea was to answer questions about the direction Facebook is taking. There were the usual superfluous questions, but the one question that was on many marketers’ minds was: what happened to the organic reach on my Facebook Page?
Okay, take a breath. That was just a thought exercise. But it’s an important topic, and one any founder or aspiring founder should have a plan for. Just how do you kickstart your startup’s growth to get you to that next round? We’ve assembled five tools to help you get your startup off life support and into major growth mode.
Design is one of the most important facets of any marketing campaign. Although it isn’t something we think about too much when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just won’t read what is on offer.
Earlier this year Business Insider ran a piece on The 15 Worst Corporate Logo Fails. Topping the list was the London 2012 logo, which some mistook for a Nazi logo and others for Lisa Simpson being a very naughty girl.
Brand communication via our smartphones is nothing new, however marketing agencies, retailers and other savvy businesses are now making better use of the tool.
According to eMarketer, mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected to rapidly accelerate.
We all know that content is king. In the magazine world, from where I have come and which is vastly different to that of marketing, content drives advertising, audience and sales. Come to think of it, perhaps there isn’t much difference between the two.
What makes a magazine successful is a good mix of editorial and features written from within the editorial department and outsourced articles written by experts within particular fields. As a business editor, I would ask contributors to supply specific topics on property, investments, risk management and marketing. In-house editorial combined with carefully curated content, creates a magazine that encompasses the most important aspects of readability: information and entertainment.
When you run a business such as mine, it's hard to find time to do everything that you want to do, at the level you would like to do it at. So, I spent some time this morning reading over 50 different marketing blogs and was amazed at the varying levels of content quality.
There have been five writers that have truly stood out in the past few years, and although it would be fair to say that they have the following of the most loyal marketing and entrepreneurial crowd, they also come with thought leadership and strong opinions - which makes for great reading.
Marketing Eye Marketing Manager Melissa Sharp attended Media Social recently, a Sydney-based event which brought together some of the country’s best and brightest marketing managers to share ideas and experiences.
Melissa gave me her take on the event and the presentations and ideas she found most inspiring.
It’s crunch time for marketers. No longer can marketing teams and their agencies get away with disregarding their organisational sustainability policies. Any why do I think that? Because we’ve had a few clangers lately.
Remember the Telstra iPhone 6 ad, where the man opens the packaging and throws it away so that a crab becomes stuck in it? Not a great example of environmental responsibility – and also a reinforcement of overt consumerism.
Thank you for a well written blog.
Written by Sasa
on Tuesday, 13 January 2015 01:01
2015: The year of the goal setting renaissance
I like this blog very much! It is inspiring and…
Written by Manuela Bohata
on Monday, 12 January 2015 11:20
'We work' better than ever before : Mellissah Smith
This is a very empowering and relevant post. There have…
Written by THU DIANA NGUYEN
on Sunday, 11 January 2015 23:55
2015: The year of the goal setting renaissance
What i don't realize is in reality how you are…
Written by top graphic design colleges in florida wiki
on Thursday, 08 January 2015 10:06
Why your marketing agency needs a flat organisational structure
No direct selling” would be involved.
Written by ApisMedia.pl
on Thursday, 08 January 2015 08:56
The World's Top Innovators