Marketing

Why making the Top 10 Marketing Content Writers in the US matters
A few years back, we expanded into the US market. As an entrepreneur, I am not only passionate about growing a business, but also creating jobs for people particularly in areas with high unemployment. 

Atlanta was my first choice, and my second was New York.
Is your marketing job still relevant?
Just when we thought the new role of Martech was up there with new and innovative, the marketing industry just became seriously disrupted.

If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
The ultimate Christmas Party
I'm not one for a party as I quite like my own company and that of my closest friends. Other than the odd glass of champagne, I don't find drinking to be my vice either. So, when it comes to Christmas, if only everyone would agree that all the money involved should go to charity, I would be in my element.

I guess if I posed this question to my team, they would possibly agree, but this year has been a big one and they deserve their moment of letting loose and enjoying each other's company outside of work, celebrating their success.
There's a reason why some employees are outstanding, and others look on...
There's a changing of the guard coming up in the next few years, and I can see it very clearly. I have a 20 year old niece who has nearly finished University and has received High Distinctions and Distinctions in everything she has done (Marketing and Human Resources) as well as worked full-time for three years at Marketing Eye, played sport and had an active social life.

Stress is rare, as she just takes life in her stride. She is a role model and the future, someone that young women and men should look up to.
Christmas gifts for clients and staff
I personally love giving gifts. It makes me happy to surprise people and show them that I care, or have remembered them in some way.
The best way to market your business is through influence
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.
The Toren – the perfect jet lag haven in Amsterdam
Arriving in to Amsterdam at 7am is a hard slog, even if you are flying at the front of the plane. One of the worse times to arrive after a 22 hour flight, as it is inevitable, lasting the day or at the very least, until your room is ready is almost impossible – even for the seasoned traveller.

I had heard about The Toren Amsterdam, a luxury, boutique hotel in the centre of Amsterdam on the famous Keizersgracht canal. When their tag line says “designed to charm” they were very serious on making sure that every visitor feels extra special. I was no different.
There's an art to PR and events - and few have refined it
Helen Reizer has been a friend for a good part of the past 10 years or so. She has always been the person who manages the big events in Melbourne and sometimes other parts of the world. Her events are perfectly organised, and a celebrity-full with a bunch of the who's who walking around sipping french champagne and canapes.
Sydney team is looking for a leader, innovator and exceptional marketer
Marketing Eye has an exceptional team of people that work hard to be the 'best of the best'. Each have their own mandate and story to share, but mostly they are people who are paving their way in marketing, design, web and innovation showcasing their talent for the world to see.
Artificial Intelligence hits Salesforce platform - but what does that actually mean to your business?
Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.
Best 15 Websites for Creative Marketers
It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign. 

Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.

I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.

If you are looking for inspiration online, here is where I like to go:

1. Behance:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.

2. Creative Boom:
There is a cross section of creativity on this site. It is inspiring and pushes boundaries while staying sometimes within the lines. 
Marketing Eye's strategy going forward
July is the start of a new financial year and as a company, we have put a strategy in place to build the business further over the next 12 months and open in new markets to expand our reach.
5 Marketing tips that will take your business to the next level in 2016/17
For all of Australia and New Zealand, we have just started a new financial year. Companies that are strategic and have long-term goals, often already have a marketing plan in place, while other's may have been busy getting their last set of figures in for the year, and missed doing the planning that is necessary to catapult their businesses in 2016/17.
How one muffin company started with $1800 and become a $10 million company
Turning your business into an overnight success is near impossible unless you consider Whatsapp or the few freaky businesses that come through the cracks. 
Is Kate Hudson a marketing whiz or a fraud?
Hasn't what seemed like a brilliant idea at the time and a $150 million dollar money making machine in a very short period of time, just come tumbling down.

Well, if you take what's written in the press today as any indicator, then you can certainly think that this may be a conclusion.
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