My office in Sydney is all the more special at that time of day as I look at the harbour, soak in the constant flow of trains going through and watch the cars flow to a point where they stop, as traffic becomes jammed as everyone rushes to work at the same time.
Instead, they step it up, take control, become better organised and push boundaries.
How does that happen?
It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
We try in ernst to be up-to-date and continually upskill our people, but it doesn't always work out to plan, particularly when they are busy doing their day jobs.
That's why it's so important for marketers at all levels to take time out of their day to work on themselves and their capabilities in marketing each and every week as part of their routine.
We are presently looking for a talented marketing executive in Sydney. Someone with one to two years' experience, with a passion for being the best marketer possible.
As a company we have so much to offer our young team, and we know that they will learn more at Marketing Eye than possibly any other position in marketing elsewhere.
It seems, the older we get, the faster life passes us by. There really is no better reason to live life the best possible way we can.
Ashleigh Cameron started out fresh from high school and while studying a Bachelor in Commerce Majoring in Marketing and Human Resources, she chose to come and work at our Marketing Eye Sydney office in the social media department.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not.
But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom.
It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.
But that's not new.
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