Marketing

Is Marketing to Employees Really a Marketer's Job or HR's, For That Matter?
Marketing Eye is a fairly interesting place to work. We are disruptive by design, and have a flat organisational structure. This means that employees are empowered to make decisions, work with clients they love and choose their own colleagues.
We haven't had a CEO for almost 3 years - and have tripled our business
I'm the person who is always at the office at 7am. 

My office in Sydney is all the more special at that time of day as I look at the harbour, soak in the constant flow of trains going through and watch the cars flow to a point where they stop, as traffic becomes jammed as everyone rushes to work at the same time.
Crazy days in the office always produce the best results
I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.

Instead, they step it up, take control, become better organised and push boundaries.

How does that happen?
Expansion into Europe: The Next Logical Step
What a great start to the year! We have a team that is totally pumped and excited about what the future holds for the company, and I have just come back from a few days looking into the operations of the Vanad Group of companies in the Netherlands.

It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
Marketing Executive's in 2016 - how their jobs have changed
There has been so many changes in marketing over the past 12 months, that not too many marketers can honestly say that they are totally 100% up to speed.

We try in ernst to be up-to-date and continually upskill our people, but it doesn't always work out to plan, particularly when they are busy doing their day jobs.

That's why it's so important for marketers at all levels to take time out of their day to work on themselves and their capabilities in marketing each and every week as part of their routine.

We are presently looking for a talented marketing executive in Sydney. Someone with one to two years' experience, with a passion for being the best marketer possible.

As a company we have so much to offer our young team, and we know that they will learn more at Marketing Eye than possibly any other position in marketing elsewhere.
How to mark the end of the year
The end of the year is neigh. It has come along for many of us, faster than we would have liked.

It seems, the older we get, the faster life passes us by. There really is no better reason to live life the best possible way we can.
Reigning in the millennial genius
Two years ago, I hired a family member in my business. It was the best decision I ever made, simply because for selfish reasons, I was able to see her more than I would if she didn't work for me.

Ashleigh Cameron started out fresh from high school and while studying a Bachelor in Commerce Majoring in Marketing and Human Resources, she chose to come and work at our Marketing Eye Sydney office in the social media department.
Do you know what a high performing marketing department looks like in 2016
A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
How Charters Towers is defying the drought to employ 1,000
For the past 4 days, I have been in rural North Queensland township of Charters Towers. The town has just over 6,000 people, but the catchment of its region extends to just over 12,000 and takes in neighbouring townships.
The role that science, physics and creativity plays in marketing
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
What does Marketing Eye give you that other marketing firms don't?
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish
Marketing needs to be scrapped -- here's why
Old school marketers are dead. You don't have to be a rocket scientist to know that.
What new retailers are doing differently
I've never thought much about getting married... until I met the owner of Elite Pour La Vie in Atlanta. She shared her vision with me on why she was building Atlanta's most exclusive wedding and evening gown dress boutique. 

I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not. 

But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom. 

It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.

But that's not new.
Think differently. You read it everywhere and its become such a buzz word, many entrepreneurs are starting to think that it's not as powerful as it once was when we weren't using the word so liberally.
10 Best Websites for Marketers
If truth be told, there is no such thing as a 'best' blog or website, because it all depends on the visitor. If the website doesn't appeal to the person visiting the site, then it is useless. 
Page 1 of 15

Contact Us

  • Our addresses:
    Marketing Eye Level 4, 134 William Street, Woolloomooloo, NSW 2011
    Level 3, 499 St Kilda Road, Melbourne, VIC 3004AU
    Central Plaza, Level 21, 345 Queen Street, Brisbane, QLD 4000AU
  • 1300 300 080
Contact Form

Connect with Us

Latest Marketing Eye Tweets