Marketing

Increase sales by 68% by using marketing automation
In a presentation at Cebit 2015 on Tuesday, I shared the value of marketing automation implemented correctly in a business. Rather than use another case study, I used my own company, Marketing Eye, as an example of how to implement marketing automation and gain immediate results.

To give perspective; Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
Writing a superior inside sales script
Mark Twain once said “it usually takes me three weeks to write a good impromptu speech” and he probably wasn’t joking. The best speeches you’ve ever heard were meticulously scripted and rehearsed before they were delivered with that engaging element of panache that had you so hooked.

No matter whether you are a politician, motivational speaker or inside sales rep, you need a good script and you need to practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Next year isn't last year - something to think about
Many businesses were in rebuild mode last year and are slowly creaping back from the economic turmoil of the last few years. It's been trying times and like most entrepreneurs, I am cautious about what lays ahead.

A reluctance to too much risk in the business is something that has held me back time and time again - and with good reason. I want to scream from the rooftops that I am ready and prepared to take risks to achieve my ultimate goals, but I know that it is fortuitous that I hold back and think through things a bit more deeply.
5 Ways to make a new recruit loyal to your brand
We are embarking on an influx of new employees. Reflecting on our growth and what it means to the business, I am more determined than ever to get our onboarding process right.

Fortunately, marketing is our forte and as such, there are a few things that we can do to make the onboarding process memorable.
It's dawned on me that old-fashion marketing managers are becoming increasingly unsettled in their high chairs with the massive transformation that has occured over the past 5 years in responsibilities.

I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".
Increase your value in the workplace
Marketing practices within the workplace must continually evolve and this evolution must occur through legitimate avenues to education because an education without substance is no education at all.

So when you look at subscribing to education programs, ensure that they are legitimate and conducted by experienced industry professionals.

Next generation of leaders - what do they look like
The journey that Marketing Eye has taken over the past few years has hit a major milestone and the business is now heading into a future rich with possibility.

This is despite our expansion into the US, which was undertaken with a half-arsed approach; we set up ‘part-time’ and employed a few people who were left to their own devices. After initial training, of course.
One day you may be stalking your clients prospect, next day ...
Right now Marketing Eye has such an amazing team. I don't say that lightly, as to be frank, this has not always been the case. We are growing exponentially with more leads than one can handle, and as such have not one, but nine positions available.
Are you a social media expert?
What was once a hobby can now be a lucrative career, as social media becomes a unique branch within a company’s communications department.

If you don’t believe me check out all the ads for social media experts that now pervade seek.com.au. They are many and varied and companies will pay six figures for the right person.
Why women are a marketer's top target audience
Analyst group Merrill Lynch recently found that spending among women in the US is a staggering $5 trillion dollars a year.

Just as important, is that whilst women determine their own spending habits, they also influence men's spending habits.
The top traits of an inside sales rep
As the inside sales force gains traction around the world, it is imperative that all businesses adopt the trend. This means you need a good inside sales role model to take the reins and drive your business forward.

Marketing Eye looks at the top traits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).
How cross media platforms can create exponential brand growth
I am not a storyteller, not in the sense that I can engage a crowd verbally; have them hanging off my every word through great wit and charm. I am no Gatsby and certainly not great. I have friends who hold the floor when they speak – command it in fact – but that is not in my nature to do so. I like to listen so I can come back to my desk and write about what I have heard.

That is not to say that I don’t do public speaking, I am quite reasonable when I am on topic, but I am a storyteller in a different sense, more hack than raconteur and certainly no Peter Ustinov – the greatest raconteur that ever lived. Author John Green (The Fault in our Stars) says it best about many writers, “Writing is something you do alone. Its a profession for introverts who want to tell you a story but don't want to make eye contact while doing it."
What Roxy Jacenko can teach us all about Instagram
I must confess, I am a slow adopter of Instagram. It's not because I didn't believe that it is a good marketing medium or any less of a social media must-have than Twitter, LinkedIn or Facebook - but due to the fact that there is only so many applications a person can learn well before you have a major overload and start becoming ineffective.

My business does a little B2C but to be totally honest, we are more B2B marketers than B2C.

Instagram has more than 75 million daily users, and accounts for more than 13% of all internet users. So, why did it take so long to adopt this powerful marketing medium? The truth is that many marketers are slow and lazy for that matter, and have not adopted this medium as fast as they should have and are now failing to provide clients with the right marketing mix to powerfully promote their products and services.
Five guaranteed sources of inspiration for bloggers
Ah, the cruelty of writer’s block. It plagues authors and content writers, especially when the constancy of engaging, educating and entertaining readers seems too much to bear. Coming up with new ideas on an ongoing basis can be quite the challenge.

Finding inspiration is also a challenge. The first few blogs may seem easy, but what happens when it feels like you have covered every topic? How do you take a fresh approach and avoid the ‘white page syndrome’ – staring blankly at a page for hours on end, creating further pressure to perform.

If you want to make the most of your blogging, come up with regular ideas and get the best out of your content strategy, read on.
How to succeed in magazine publishing
The long road to establishing a commercial version of Marketing Eye magazine is now complete. It took almost six months to get it publishing ready, but after losing a bit more hair and seeing the ones that I have left go grey (almost), it was well worth the effort.

By putting this magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
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