We discussed his plans, then I went through an overview of Marketing Eye and what we do. In my overview, I discuss four different areas of our business; outsourced marketing department, technology, media and education.
When I go through media, I always discuss our publication Marketing Eye Magazine and the company's significant social media presence. In particular, I talk about the number one reason people arrive at our website, our blog.
He said, "I know about your blog. I saved one of them to my iphone in 2013 that resonated with me".
There is no doubt still a place for outbound marketing, but for any company that really cares about their customers and are open to ensuring that they have the ultimate customer experience, inbound marketing is really the only way forward.
We have built a business on education and the training of marketers through on-the-job experiences. When someone has worked for a year at Marketing Eye, they are equipped to do any marketing job. It's something we pride ourselves on and has set us apart from the rest of the pack of small to medium sized business marketers.
When a marketing manager starts at Marketing Eye, they often feel overwhelmed. They need to learn fast and efficiently, and face-time with clients is always within weeks of starting through meetings and online communications, which require them to know everything there is to know about the client and exactly what the clients marketing expectations are.
Back in the ’70s when I was just a wee bairn in London, my parents would straighten up and fly right to the sunny climes of Paris or Barcelona, where apparently I would eat only eggs (which I still believe is great holiday food for a toddler!). That is another hard-boiled story.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
The use of analytics will help.
With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
That’s the basic principle of a television show called Shark Tank and the show on which it is based Dragon's Den. Shark Tank has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
Your life is your brand. And you can direct it in in any way you see fit to deliver your personal message.
No man is an island. At Marketing Eye, we appreciate and learn from the world around us. We are constantly inspired by creative campaigns in our environment by our fellow marketers.
Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns.
It's the type of blog that people think about, and talk about. It's something that gives food for thought. As I dined last night with two of my girlfriends in Melbourne, I decided to bring up the blog. Immediately, they asked me to read it out.
As I went through point by point, they shared their own experiences. What I found fascinating is that so many of our fears are the same. "Are we good enough?", "do we have purpose?", "who will love me when I am old?". For women, it is so much about love and a fear of losing their looks. For men, its primarily about being a good provider and being admired by their peers.
What is right for one, may not be for another.
Of course those who are truly original start the conversation, but what conversations are left?
Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips.
What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Its like you read my mind! You appear to know…
Written by nutra tosterone review
on Friday, 27 March 2015 02:21
Starting a BIG business in your kitchen - is all about the ingredients
(Small Business Marketing)
Quality articles or reviews is the secret to attract the…
Written by femmestyle Klinik
on Thursday, 26 March 2015 22:45
HUGE JEWELLERY SALE ON THIS WEEK ONLY – MELBOURNE
Interesting read. I am very familiar with the lack of…
Written by Jessica
on Thursday, 26 March 2015 21:15
Having the ride of my life : Mellissah Smith
Excellent website you have here but I was curious if…
Written by site
on Thursday, 26 March 2015 16:17
Are you being heard?
(Small Business Marketing)
An enjoyable read :) I've always been interested in the…
Written by Matt Barden
on Thursday, 26 March 2015 12:34
How to use colour to define your brand