Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.
These headlines keep popping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.
The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.
Isn't 60 the new 40? Aren't the people past retirement age now more active, fit and looking a lot more fantastic?
Business for some, like myself, is important. How people see me in business is imperative to the success of the company and for that reason alone, I am mindful of what I do and who I am seen with.
Everything has been such a cloud of recent, and for reasons out of my control. Now, we are taking the necessary steps to reach new levels in the business, and there has been a bit of a business turnaround.
Instead of focusing just on sales of Marketing Eye contracts, we are focusing on creating better career opportunities for marketers around the globe that want to own their own business.
My office in Sydney is all the more special at that time of day as I look at the harbour, soak in the constant flow of trains going through and watch the cars flow to a point where they stop, as traffic becomes jammed as everyone rushes to work at the same time.
Instead, they step it up, take control, become better organised and push boundaries.
How does that happen?
It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
We try in ernst to be up-to-date and continually upskill our people, but it doesn't always work out to plan, particularly when they are busy doing their day jobs.
That's why it's so important for marketers at all levels to take time out of their day to work on themselves and their capabilities in marketing each and every week as part of their routine.
We are presently looking for a talented marketing executive in Sydney. Someone with one to two years' experience, with a passion for being the best marketer possible.
As a company we have so much to offer our young team, and we know that they will learn more at Marketing Eye than possibly any other position in marketing elsewhere.
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