To give perspective; Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
No matter whether you are a politician, motivational speaker or inside sales rep, you need a good script and you need to practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
A reluctance to too much risk in the business is something that has held me back time and time again - and with good reason. I want to scream from the rooftops that I am ready and prepared to take risks to achieve my ultimate goals, but I know that it is fortuitous that I hold back and think through things a bit more deeply.
Fortunately, marketing is our forte and as such, there are a few things that we can do to make the onboarding process memorable.
I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".
So when you look at subscribing to education programs, ensure that they are legitimate and conducted by experienced industry professionals.
This is despite our expansion into the US, which was undertaken with a half-arsed approach; we set up ‘part-time’ and employed a few people who were left to their own devices. After initial training, of course.
If you don’t believe me check out all the ads for social media experts that now pervade seek.com.au. They are many and varied and companies will pay six figures for the right person.
Just as important, is that whilst women determine their own spending habits, they also influence men's spending habits.
Marketing Eye looks at the top traits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).
That is not to say that I don’t do public speaking, I am quite reasonable when I am on topic, but I am a storyteller in a different sense, more hack than raconteur and certainly no Peter Ustinov – the greatest raconteur that ever lived. Author John Green (The Fault in our Stars) says it best about many writers, “Writing is something you do alone. Its a profession for introverts who want to tell you a story but don't want to make eye contact while doing it."
My business does a little B2C but to be totally honest, we are more B2B marketers than B2C.
Instagram has more than 75 million daily users, and accounts for more than 13% of all internet users. So, why did it take so long to adopt this powerful marketing medium? The truth is that many marketers are slow and lazy for that matter, and have not adopted this medium as fast as they should have and are now failing to provide clients with the right marketing mix to powerfully promote their products and services.
Finding inspiration is also a challenge. The first few blogs may seem easy, but what happens when it feels like you have covered every topic? How do you take a fresh approach and avoid the ‘white page syndrome’ – staring blankly at a page for hours on end, creating further pressure to perform.
If you want to make the most of your blogging, come up with regular ideas and get the best out of your content strategy, read on.
By putting this magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
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