The best way to market your business is through influence
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.
The Toren – the perfect jet lag haven in Amsterdam
Arriving in to Amsterdam at 7am is a hard slog, even if you are flying at the front of the plane. One of the worse times to arrive after a 22 hour flight, as it is inevitable, lasting the day or at the very least, until your room is ready is almost impossible – even for the seasoned traveller.

I had heard about The Toren Amsterdam, a luxury, boutique hotel in the centre of Amsterdam on the famous Keizersgracht canal. When their tag line says “designed to charm” they were very serious on making sure that every visitor feels extra special. I was no different.
There's an art to PR and events - and few have refined it
Helen Reizer has been a friend for a good part of the past 10 years or so. She has always been the person who manages the big events in Melbourne and sometimes other parts of the world. Her events are perfectly organised, and a celebrity-full with a bunch of the who's who walking around sipping french champagne and canapes.
Sydney team is looking for a leader, innovator and exceptional marketer
Marketing Eye has an exceptional team of people that work hard to be the 'best of the best'. Each have their own mandate and story to share, but mostly they are people who are paving their way in marketing, design, web and innovation showcasing their talent for the world to see.
Artificial Intelligence hits Salesforce platform - but what does that actually mean to your business?
Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.
Best 15 Websites for Creative Marketers
It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign. 

Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.

I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.

If you are looking for inspiration online, here is where I like to go:

1. Behance:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.

2. Creative Boom:
There is a cross section of creativity on this site. It is inspiring and pushes boundaries while staying sometimes within the lines. 
Marketing Eye's strategy going forward
July is the start of a new financial year and as a company, we have put a strategy in place to build the business further over the next 12 months and open in new markets to expand our reach.
5 Marketing tips that will take your business to the next level in 2016/17
For all of Australia and New Zealand, we have just started a new financial year. Companies that are strategic and have long-term goals, often already have a marketing plan in place, while other's may have been busy getting their last set of figures in for the year, and missed doing the planning that is necessary to catapult their businesses in 2016/17.
How one muffin company started with $1800 and become a $10 million company
Turning your business into an overnight success is near impossible unless you consider Whatsapp or the few freaky businesses that come through the cracks. 
Is Kate Hudson a marketing whiz or a fraud?
Hasn't what seemed like a brilliant idea at the time and a $150 million dollar money making machine in a very short period of time, just come tumbling down.

Well, if you take what's written in the press today as any indicator, then you can certainly think that this may be a conclusion.
The writers, or bloggers block - how to overcome it
I love to write. It is a hobby and at times a job. I take it both seriously, and with a tongue in my cheek. I am not a qualified journalist, in that I never went to University to study Journalism, but I've been writing for 24 years and long before blogging, and self publishing became fashionable, I wrote for various editorials.

Sometimes, I can get a blog out in 15 to 20 minutes on a topic that I come up with just from the top of my head. Kind of like right now. Other times, I have to stay on message, and write about a topic that either readers are wanting to read about, or something that is pertinent to our audience for one reason or another.
We're Screwed!

We're Screwed!

May 06, 2016 Written by
We are taught to do so many things in business; how to hire people, how to inspire teams, how to make money, how to get sales in the door, how to increase your profits. The list is endless, and somewhat exhausting. How, as an entrepreneur, can we get it all right?
What does Apple’s stock drop mean for marketers?
Last week Apple's stock dropped more than 7% - equivalent to $40billion worth of value. The reasons why are multiple, but it seems the key reason is falling iPhone sales. Whilst this news impacts the tech world directly, it also holds significance for marketers and business owners. What you need to know about iPhone sales is that it has the potential to impact how you communicate with audiences on a day-to-day basis.

Will consumers accept mobile adverts for a cheaper phone bill?
Are consumers receptive to mobile adverts for a cheaper phone bill?

Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Why we need to stop the bickering about Digital versus Traditional marketing
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep popping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.

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