Marketing

Why visual stimulation improves your social media marketing
Super blogger Jeff Bullas describes this age as the Age of Visual Culture, and in this period of time where everyone has a camera phone on stand-by to capture one of life’s many moments, the moniker certainly stands true. 

Visual content has become a universal language. It is Esperanto in image form and has people from all over the world sharing the language with each other. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
How to master your marketing strategy
It's that time of year again where marketing managers are frantically working out how to best spend their marketing budget for 2015/16. There is a lot of fine tuning to be done given the changes in marketing technologies, applications and an ever changing consumer behavioural pattern.

Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed? 
CRM company's new marketing campaign is human
Effective marketing is understanding your customer intimately. One of Australia's leading CRM companies, Innovent has recently developed a new marketing campaign that is essentially "human". 
Increase sales by 68% by using marketing automation
In a presentation at Cebit 2015 on Tuesday, I shared the value of marketing automation implemented correctly in a business. Rather than use another case study, I used my own company, Marketing Eye, as an example of how to implement marketing automation and gain immediate results.

To give perspective; Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
Writing a superior inside sales script
Mark Twain once said “it usually takes me three weeks to write a good impromptu speech” and he probably wasn’t joking. The best speeches you’ve ever heard were meticulously scripted and rehearsed before they were delivered with that engaging element of panache that had you so hooked.

No matter whether you are a politician, motivational speaker or inside sales rep, you need a good script and you need to practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Next year isn't last year - something to think about
Many businesses were in rebuild mode last year and are slowly creaping back from the economic turmoil of the last few years. It's been trying times and like most entrepreneurs, I am cautious about what lays ahead.

A reluctance to too much risk in the business is something that has held me back time and time again - and with good reason. I want to scream from the rooftops that I am ready and prepared to take risks to achieve my ultimate goals, but I know that it is fortuitous that I hold back and think through things a bit more deeply.
5 Ways to make a new recruit loyal to your brand
We are embarking on an influx of new employees. Reflecting on our growth and what it means to the business, I am more determined than ever to get our onboarding process right.

Fortunately, marketing is our forte and as such, there are a few things that we can do to make the onboarding process memorable.
It's dawned on me that old-fashion marketing managers are becoming increasingly unsettled in their high chairs with the massive transformation that has occured over the past 5 years in responsibilities.

I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".
Increase your value in the workplace
Marketing practices within the workplace must continually evolve and this evolution must occur through legitimate avenues to education because an education without substance is no education at all.

So when you look at subscribing to education programs, ensure that they are legitimate and conducted by experienced industry professionals.

Next generation of leaders - what do they look like
The journey that Marketing Eye has taken over the past few years has hit a major milestone and the business is now heading into a future rich with possibility.

This is despite our expansion into the US, which was undertaken with a half-arsed approach; we set up ‘part-time’ and employed a few people who were left to their own devices. After initial training, of course.
One day you may be stalking your clients prospect, next day ...
Right now Marketing Eye has such an amazing team. I don't say that lightly, as to be frank, this has not always been the case. We are growing exponentially with more leads than one can handle, and as such have not one, but nine positions available.
Are you a social media expert?
What was once a hobby can now be a lucrative career, as social media becomes a unique branch within a company’s communications department.

If you don’t believe me check out all the ads for social media experts that now pervade seek.com.au. They are many and varied and companies will pay six figures for the right person.
Why women are a marketer's top target audience
Analyst group Merrill Lynch recently found that spending among women in the US is a staggering $5 trillion dollars a year.

Just as important, is that whilst women determine their own spending habits, they also influence men's spending habits.
The top traits of an inside sales rep
As the inside sales force gains traction around the world, it is imperative that all businesses adopt the trend. This means you need a good inside sales role model to take the reins and drive your business forward.

Marketing Eye looks at the top traits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).
How cross media platforms can create exponential brand growth
I am not a storyteller, not in the sense that I can engage a crowd verbally; have them hanging off my every word through great wit and charm. I am no Gatsby and certainly not great. I have friends who hold the floor when they speak – command it in fact – but that is not in my nature to do so. I like to listen so I can come back to my desk and write about what I have heard.

That is not to say that I don’t do public speaking, I am quite reasonable when I am on topic, but I am a storyteller in a different sense, more hack than raconteur and certainly no Peter Ustinov – the greatest raconteur that ever lived. Author John Green (The Fault in our Stars) says it best about many writers, “Writing is something you do alone. Its a profession for introverts who want to tell you a story but don't want to make eye contact while doing it."
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