Marketing

Blogs that touch the sides : Mellissah Smith
Yesterday I had a meeting with a prospect that is about to list a company on the Australian Stock Exchange.

We discussed his plans, then I went through an overview of Marketing Eye and what we do. In my overview, I discuss four different areas of our business; outsourced marketing department, technology, media and education.

When I go through media, I always discuss our publication Marketing Eye Magazine and the company's significant social media presence. In particular, I talk about the number one reason people arrive at our website, our blog.

He said, "I know about your blog. I saved one of them to my iphone in 2013 that resonated with me". 
Is inbound marketing the death of outbound?
There is one question that is on every marketers lips. While traditional marketers who are focused on outbound marketing place their faith in creativity and understanding customers' wants and needs, the sneaky inbound marketers are finally having their day in the sunshine.

There is no doubt still a place for outbound marketing, but for any company that really cares about their customers and are open to ensuring that they have the ultimate customer experience, inbound marketing is really the only way forward.
5 Ways marketers can work smarter, not harder
There are many challenges running an international marketing agency. The first being the tyranny of distance, with travel being instrumental in providing real life face-time in front of staff and clients. The second, the fact that many marketers struggle to be abreast of the latest in marketing techniques and technologies.

We have built a business on education and the training of marketers through on-the-job experiences. When someone has worked for a year at Marketing Eye, they are equipped to do any marketing job. It's something we pride ourselves on and has set us apart from the rest of the pack of small to medium sized business marketers.

When a marketing manager starts at Marketing Eye, they often feel overwhelmed. They need to learn fast and efficiently, and face-time with clients is always within weeks of starting through meetings and online communications, which require them to know everything there is to know about the client and exactly what the clients marketing expectations are.
How reinvention can reenergise your business

Back in the ’70s when I was just a wee bairn in London, my parents would straighten up and fly right to the sunny climes of Paris or Barcelona, where apparently I would eat only eggs (which I still believe is great holiday food for a toddler!). That is another hard-boiled story.

This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
How to use colour to define your brand
I have a personal fascination with colour: the history behind it, the emotions it evokes and the simple beauty of it.

Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Megan McDonough of the Wholebeing Institute says we need a 3D model of wellbeing.
Having worked across the personal development (PD) space on a range of sports, business and PD magazines that each touched on positive psychology, I will admit to being a little bit cynical about the hype created by some of its spruikers.

I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
The top 10 analytics tools for marketers
You’ve spent the time developing a marketing strategy and you’ve invested the money and effort implementing it, but how can you tell whether the strategy has actually been successful in achieving your objectives?

The use of analytics will help.
5 simple ways to make your content go viral
Well-written short articles that are related to specific industries can position a business as a thought leader and increase credibility among customers.

With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
5 entrepreneurs who failed before achieving enormous success
The sharks were circling. Their prey nervous. Beads of sweat popping and streaking. Hands raised to wipe their brow.  Vocal chords faltering. Knees buckling under pressure. Sensing weakness the sharks go in for the kill.

That’s the basic principle of a television show called Shark Tank and the show on which it is based Dragon's Den. Shark Tank has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
The art of story telling in brand positioning
Life is about telling a story. It is about creating a story. It is about taking the bull by the horns and living like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to be loved. Love your children, your family, your friends, work and colleagues and tell the stories of how each and every one brings out the best in you.

Your life is your brand. And you can direct it in in any way you see fit to deliver your personal message.
5  favourite marketing campaigns
By Max Gross:

No man is an island. At Marketing Eye, we appreciate and learn from the world around us. We are constantly inspired by creative campaigns in our environment by our fellow marketers.

Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns.
Sex still sells - but to who?
Today I rocked up to the office in Melbourne with casual Friday attire. 
I've opened a can of worms : Mellissah Smith
A few days back I wrote a blog "9 Fears and Insecurities That I Have". 

It's the type of blog that people think about, and talk about. It's something that gives food for thought. As I dined last night with two of my girlfriends in Melbourne, I decided to bring up the blog. Immediately, they asked me to read it out.

As I went through point by point, they shared their own experiences. What I found fascinating is that so many of our fears are the same. "Are we good enough?", "do we have purpose?", "who will love me when I am old?". For women, it is so much about love and a fear of losing their looks. For men, its primarily about being a good provider and being admired by their peers.

What is right for one, may not be for another.
5 ways to be original in an unoriginal world
I read an article recently that stated journalism has an originality problem not a plagiarism problem. Author Kelly McBride says, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”

Of course those who are truly original start the conversation, but what conversations are left?
Your blog and social media: Connecting the two
Written by Intern, Katina Lindaa.

Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
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