Since the last two decades, social media platforms have evolved from mere networking spaces to bustling marketplaces. Among them, Instagram has emerged as an extremely vibrant hub for e-commerce, offering a visually appealing and user-friendly space for brands to showcase and sell their products. With the introduction of features like "Swipe Up," Instagram has taken the e-commerce game to a whole new level, creating a seamless shopping experience for users. Let's delve into the Instagram e-commerce explosion and explore how the "Swipe Up" feature is changing the game.
Marketing Strategy Blog - Retail Marketing
Every marketing consultant knows that if you don't focus your marketing strategies and marketing campaigns on the customer, they will fail. Businesses must have a deep understanding of their customers' needs and preferences to stay ahead of the competition but also to be able to achieve ROI on marketing investment. With technology advancements, customers have more choices and power than ever before, making it essential for businesses to understand their customers' behaviour, opinions and preferences to create products and services that cater to their unique needs.
As a business owner or marketer, it's easy to get caught up in the excitement of generating new leads, as after all, new leads are the lifeblood of any business, representing potential to contribute to your bottom line. However, it's important to remember that not all leads are created equal, and not all of them are ready to buy from you right away. Patience and persistence are required by markets to developing relations with potential customers, nursing them over time to become paying customers.
We’ve all been there. When we’re tired, your meal takes longer than you feel it should, or simply, you are frustrated with something that you deem to be basic but becomes very hard. I’m guilty of being “that” customer who desperately needs a revision mirror in that moment and have placed the blame on innocent customer service agents who are simply just doing their job.
Bad customer service is one thing, but quite often the actual customer needs to look in the mirror and see themselves.
Consumer behaviour is a complex process that is influenced by various factors such as culture, social class, personal beliefs, and experiences. Understanding consumer behaviour is crucial for businesses that aim to succeed in today's competitive market. By understanding their target audience's buying behaviour, companies can create effective marketing strategies, improve customer service, and drive sales.
As a business owner or marketer, it's easy to get caught up in the excitement of generating new leads, as after all, new leads are the lifeblood of any business, representing potential to contribute to your bottom line. However, it's important to remember that not all leads are created equal, and not all of them are ready to buy from you right away. Patience and persistence are required by markets to developing relations with potential customers, nursing them over time to become paying customers.
Delivering exceptional customer experiences is no longer a luxury but a necessity for success. Marketing and customer service teams are two essential functions responsible for engaging with customers and driving business growth. While these two teams may have different objectives and priorities, they share a common goal: to provide the best possible customer experience.
A vital component of a successful marketing strategy is sales enablement. Sales enablement refers to providing a business’ sales team with adequate resources to sell more effectively.
There are numerous ways that sales enablement plays a role in marketing strategy, such as:
A product launch marketing strategy is an advertising strategy that helps a brand’s product gain publicity before, during and after its launch. A product launch strategy is vital when launching a product because it helps consumers become aware of the new product entering the market. With awareness, then only can sales begin to generate.
One definition of customer journey is the route a person travels when engaging with your company's brand, product, or service. There are five stages to this process, first getting people to know about your brand and consider it in their decision process. Second getting them to purchase. Third, keeping them as consumers, and finally getting them to advocate for your brand in their own communities.
There’s no denying that online shopping is growing at a rapid pace in Australia – just to give you an idea of the scale, in the 12 months to September 2016 Australians spent an estimated $20.8 billion on retail purchases online. If you’re thinking that’s a lot of shoes you’d be correct. But the good news is that $20.8 billion spent online is the equivalent to around 7% of the traditional bricks and mortar retail sector - so whilst online shopping is growing at a fast pace, it is by no means panic stations for traditional retail stores just yet.
And there are many ways that bricks and mortar retailers can combat the online trend…
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And there are many ways that bricks and mortar retailers can combat the online trend…
As we are about to farewell this working year, with just a few days to go until Christmas, what better time to have a look at what is coming at us in 2017! As technology keeps moving at warp speed we love the challenge of keeping on top of the latest, so here’s our little sneak preview of the key marketing trends for 2017.
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Well like most Australians I was expecting to come to work this week knowing who is governing our country... and all being able to move forward with our business plans with some semblance of normality…
And yet we woke up Sunday to a collective “WTF?”…
So alas, here we are again with a potential hung parliament and the country holding our breath as final ballots are counted… and Pauline Hanson in the senate. Don’t even get me started on that.
So what does this mean for business owners in Australia?
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And yet we woke up Sunday to a collective “WTF?”…
So alas, here we are again with a potential hung parliament and the country holding our breath as final ballots are counted… and Pauline Hanson in the senate. Don’t even get me started on that.
So what does this mean for business owners in Australia?
Did you know there’s a formula for building a great brand in a competitive market?
Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.
Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.
So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:
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Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.
Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.
So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:
For once this year I had a new year’s resolution that had nothing to do with food, exercise or money…. which is a nice change … it seems so often we focus on external perceptions of what we should or shouldn’t be doing.
For me, this year is about Abundance. Its about sharing a lot of what I know, giving all I can in all areas of my life, and helping others achieve and reach their goals as well.
I’ve always felt that I’ve lived with abundance, even as a kid I had the sort of personality that led me to help, share, and try to look at the “bright side of life”. But this year I decided to step it up a notch, and actively consolidate my abundance philosophy across all aspects of my life and business in a tangible way.
Here’s how I’m doing it, and you can do it too:
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For me, this year is about Abundance. Its about sharing a lot of what I know, giving all I can in all areas of my life, and helping others achieve and reach their goals as well.
I’ve always felt that I’ve lived with abundance, even as a kid I had the sort of personality that led me to help, share, and try to look at the “bright side of life”. But this year I decided to step it up a notch, and actively consolidate my abundance philosophy across all aspects of my life and business in a tangible way.
Here’s how I’m doing it, and you can do it too: