My team made that deadline and for that I am thankful. No late nights, just a lot to be considered. My headspace over the past 2 weeks feels like there is so much in there, that it is impossible to take in any more.
I am in strategy phase. What's next? Where to from here? Who is doing what? What does the next 5 years look like? What does the next 10 years look like?
Then of course, what about me? What is going to make my life more fulfilling in the next 5 years? Next 10 years?
It was enough to make me burst into tears.
Magazine production has been my passion for almost 20 years, and whilst I am making myself feel old writing this blog, there has remained a sense of achievement with each and every issue of the thousands I have helped produce, including the latest issue of Marketing Eye.
A reluctance to too much risk in the business is something that has held me back time and time again - and with good reason. I want to scream from the rooftops that I am ready and prepared to take risks to achieve my ultimate goals, but I know that it is fortuitous that I hold back and think through things a bit more deeply.
It's interesting to go through this process and realise that after 10 years, some sort of switch has been turned on, and we are picking and choosing our clients. We can't scale fast enough to cater for our burgeoning growth. Scale for most businesses isn't hard as long as you have the right processes in place. But for us, it is extremely difficult.
By putting this magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
I feel more "entrepreneurial" than at any point in the past 12-months which is hard to believe given that Marketing Eye continues to grow, innovate, expand and further cement its position as a world-leading SMB marketing company and this journey is something that I live with every single day.
We discussed his plans, then I went through an overview of Marketing Eye and what we do. In my overview, I discuss four different areas of our business; outsourced marketing department, technology, media and education.
When I go through media, I always discuss our publication Marketing Eye Magazine and the company's significant social media presence. In particular, I talk about the number one reason people arrive at our website, our blog.
He said, "I know about your blog. I saved one of them to my iphone in 2013 that resonated with me".
Marketing Eye has a well-documented strategy. We work with a flat organizational structure with no defined hierarchy, just a team of self starters and people capable of making a difference to the businesses in which they work.
We collaborate our efforts and always work using a team approach preferring to hire all fulltime employees rather than bring teams of people together that are not able to collaborate at the same level as an internal team may be able to do so.
I asked Ursula Meyer to give me an insight into what she believed was the top 50 blogs that every entrepreneur should read at least once. This is what she came up with:
Neil Patel has run two successful software companies, Crazy Egg and KISSmetrics, he has worked with clients of all sizes in almost every industry, in return getting results in some of the most competitive online niches like car insurance.
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