A reluctance to too much risk in the business is something that has held me back time and time again - and with good reason. I want to scream from the rooftops that I am ready and prepared to take risks to achieve my ultimate goals, but I know that it is fortuitous that I hold back and think through things a bit more deeply.
It's interesting to go through this process and realise that after 10 years, some sort of switch has been turned on, and we are picking and choosing our clients. We can't scale fast enough to cater for our burgeoning growth. Scale for most businesses isn't hard as long as you have the right processes in place. But for us, it is extremely difficult.
By putting this magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
I feel more "entrepreneurial" than at any point in the past 12-months which is hard to believe given that Marketing Eye continues to grow, innovate, expand and further cement its position as a world-leading SMB marketing company and this journey is something that I live with every single day.
We discussed his plans, then I went through an overview of Marketing Eye and what we do. In my overview, I discuss four different areas of our business; outsourced marketing department, technology, media and education.
When I go through media, I always discuss our publication Marketing Eye Magazine and the company's significant social media presence. In particular, I talk about the number one reason people arrive at our website, our blog.
He said, "I know about your blog. I saved one of them to my iphone in 2013 that resonated with me".
Marketing Eye has a well-documented strategy. We work with a flat organizational structure with no defined hierarchy, just a team of self starters and people capable of making a difference to the businesses in which they work.
We collaborate our efforts and always work using a team approach preferring to hire all fulltime employees rather than bring teams of people together that are not able to collaborate at the same level as an internal team may be able to do so.
I asked Ursula Meyer to give me an insight into what she believed was the top 50 blogs that every entrepreneur should read at least once. This is what she came up with:
Neil Patel has run two successful software companies, Crazy Egg and KISSmetrics, he has worked with clients of all sizes in almost every industry, in return getting results in some of the most competitive online niches like car insurance.
Still calling hotels my home, but albeit for only a short time more, I woke up excited for what the day will bring. Today, I will re-engage with my Australian team and work together with them to build Marketing Eye in Australia by 40 percent over the next 12 months. We have everything in place ready to go - and its incredibly motivating.
Marketing Eye started with investment money. The first few years, we had some tweaking to do, which was stressful, because I wasn't just playing with my money. Bringing a new model into a mature market is just a case of rolling the dice, seeing how they fall and hoping for the best. But I believed in it with all of my heart. I thought I knew something that others didn't and that was that all small businesses need to manage cash flow with no surprises and they all need marketing. This is a formidable combination, capable of allowing small to medium sized businesses the freedom to do what they do, without being held to their next invoice.
There were changes that needed to occur in the business model, but the day we got it right we never looked back. In the time leading up to this moment, I doubted myself, cried myself to sleep because I felt like a failure and constantly put myself in situations where I was uncomfortable. I was stressed off my head and didn't know how to deal with it. No one taught me how to do this. Often, a simple thing that would go wrong, would seem to me like the end of the world. Once, some hackers hacked into our bank accounts and emptied them. I had a public speaking engagement only an hour later. Instead of dealing with it later, I cancelled the engagement. I didn't know what to do and I didn't have the hindsight to know that it could wait an hour or two. It was the wrong choice and something that I now realise was not how an entrepreneur acts. They are supposed to suck it up, put on their good shoes and show the world how things are done.
The past six months have been exhausting. It has tested me in ways that I never imagined possible and at the same time, made me realize a few things about myself that will help shape the person I am moving forward.
I have learned:
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