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Medicraft Hill-Rom, the leading global provider of quality healthcare products and services, has appointed Linda Holmes of Marketing Eye to consult on the development of a 12 month strategic marketing plan, following the acquisition of Medicraft by Hill-Rom. The marketing plan will encompass the following key acquisition benefits:

* A wider range of cost-efficient products to healthcare professionals
* Higher levels of quality and service
* Ability to develop cost effective products and new patient care solutions for Australia and on a global scale

Hill-Rom joined forces with Medicraft to advance a common goal of making a positive difference in patient care and improving working conditions for the nation's nursing professionals. By combining strengths, Medicraft Hill-Rom are now better able to provide health care professionals with integrated solutions to address the challenges they face every day. The integration has allowed Medicraft Hill-Rom to add complementary products, strengthen their service presence, and increase the focus on new product development

Medicraft Hill-Rom has distribution channels in over 60 countries and now has potential future export opportunities with one of the manufacturing plants located in Australia.

The Medicraft Hill-Rom innovative product range has been designed to help health care professionals safely deliver effective and efficient care to their patients in critical and maternal care, general wards, medical surgery, aged care and home care environments. The main objective of Medicraft Hill-Rom is to enhance the lives of patients and care givers.

Medicraft Hill-Rom has the most broad and most technologically advanced range of hospital beds and therapy surfaces in the world. The product range also includes patient room furniture, mattresses and maternal care products.

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