Headed by tourism marketing expert, Julie Schoneveld, Great Southern Rail will engage in a series of workshops followed by the development of a marketing plan.
“Having worked in the tourism industry for almost 20 years, the opportunity to work on such products like The Gaan is fantastic,” said Ms Schoneveld, Senior Marketing Consultant, Marketing Eye.
“The tourism industry has changed so much in the past 18 months and now more so than ever it’s important to re-think a tourism operators strategy and be more targeted with set KPI’s in all campaigns that are undertaken.”
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