The new brand, to be franchised later in the year, is designed to penetrate only the North Queensland market, and create low cost, high quality tinting.
In addition, the company will donate money to good causes from every sale made, with particular emphasis on melanoma research.
The brand is fresh, sunny and embodies the North Queensland spirit.
“The new brand identity and website, is very much tailored to the North Queensland market and will be easily identifiable to its target market,” confirmed Katie Chuang, Marketing Executive, Marketing Eye.
“Retail brands need to be easily translatable on a variety of mediums, and this brand certainly represents this.”
Marketing Eye is a leading national marketing consultancy with employees throughout Australia and alliance partners internationally. The company develops marketing strategies for small to medium sized businesses and is currently expanding into regional centres throughout Australia.