The Komiji website development project is a classic example of a marketer’s “dream” - a client in the early stages of brand development, with an innovative and highly scalable product, complete with an open mind and the passion to allow their brand to soar. Komiji brings forth Australia’s first in men’s precision superwear, a range of shape enhancing, dual purpose men’s compression clothing, suitable as both underwear and outwear.
As a direct sales tool and the primary platform for the initial market presence of the business, Komiji’s website had to be streamlined, user-friendly and highly interactive. Through considering the target market and analysing the product, with the view to optimising results for Komiji, the Marketing Eye team covered all bases from the word go.
Today’s podcast features Mellissah Smith, Christina Kortesis and Claire McGuinness, from Marketing Eye Melbourne, discussing the development of the website from concept to fruition, highlighting key factors and marketing considerations. We look forward to your thoughts. What’s next for Komiji?
The Komiji website is set to go live. The next exciting step of this project involves the development of an integrated social media and public relations campaign, to truly push the Komiji range to market. If you or a man in your life is in need of a little extra support, Komiji is the personal style secret you have been waiting for - watch this space!