News - Page 29

North Sydney: The North Sydney Club has recently refurbished its Convention Centre to provide the North Shore with a sophisticated setting ideal for socials, parties, weddings and corporate events.

SYDNEY: The St Vincent de Paul Society will be working hard again this Christmas producing direct mail, but this time it’s not personal.

Ozanam Industries, a special work of the St Vincent de Paul Society, operates mail fulfillment and general packaging work centres in Sydney, and today launched a multi-platform marketing campaign to promote awareness of its work.

Supply Chain Review

Manufacturers must look to marketing solutions to remain viable, one academic argues.
Ves Bogdanovich, a well-known manufacturing marketing expert who doubles as a teacher for the Masters in Marketing Course at Monash University, says the manufacturing industry is mature in many ways, but has been one of the late adopters of marketing concepts.

Marketing Eye, an innovative technology and biotechnology marketing agency, has bolstered its team and technical expertise, by hiring talented web developer and interactive marketing specialist, Oliver Rozynski, in its client services team.

A leading marketing firm with offices in three states and agents in New York, London and Dubai, is set to focus on the manufacturing sector with the appoint of Ves Bogdanovich, a well-known manufacturing marketing expert who doubles as a teacher for the Masters in Marketing Course at Monash University.

Previously, Google Video, unveiled in January last year, only offered a chance to upload and view uncopyrighted videos free - creating a jungle of thousands of weird, searchable amateur videos (try "party", "family" or "vacation" to get the flavour).

But Google is now signing up professional broadcasters, and soon users will be asked to pay for downloads. But how will users take to paying a company that has so far offered them so much for nothing? "It will be a new experience for them," says Jennifer Feikin, director of Google Video. "If you look at our product today, we refer people off to somewhere where they purchase things; this is something brand new, where it [the purchase] will be happening on Google."

Google's new interest in selling is a worrying trend for the likes of Amazon, but Battelle believes online retail is only the start of Google's commercial ambitions: "They are changing the economic presumptions of a number of industries. You can start to tick the boxes of all the information-driven, intellectual property-driven businesses in the world. And it's a very, very big bundle of businesses - the biggest bundle one can imagine."

So far, Google has remained tight-lipped about whether its video payment system will be the basis for other services.

When I suggested to Feikin that it would allow the company to sell almost anything to its customers, she hesitated for a moment, then replied with cheerful mock-surprise: "That's a good idea!"