News - Page 17

By Nick Nichols, Business Editor


Picture of CEO, Mellissah Smith:
‘We need to be a bit smarter about what we do’

THE global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.

Ms Smith, founder and chief executive of Marketing Eye, said defensive strategies in these troubled times were gifting valuable customers to more aggressive competitors.

Leading aged care and retirement living company, TriCare, has appointed Marketing Eye to undertake a marketing stocktake of their business.

Leading national digital marketing firm, Marketing Eye Digital, says companies that are looking for a return on investment from their marketing dollar and a more cost effective medium than traditional marketing methods, are all looking to the internet.

LOGISTICS and transport-specific businesses provide 695,000 jobs and make a substantial contribution to national gross domestic product.

Morris Kaplan, Australian IT

THE term logistics conjures up size, scale, systems. Think DHL, Linfox. Think Toll.

Ships and Shipping Magazine

Financial year 2007/8 was another year of strong growth for shipping in the region: