The Sound of Success: Dominating Voice Search Optimisation Today

In an era where convenience is king, voice search has changed how people use search engines. With the increasing popularity of virtual assistants like Siri, Google Assistant and Alexa, optimising for voice search has become more and more imperative for businesses that aim to stay ahead of the game. According to a report by Adobe, users who make use of voice search while shopping online are three times more likely to make a purchase than those who don’t. That alone tells you of the behavioural changes you might find for users who use their voice to search vs. traditional search methods.

In this article, let’s discuss the importance of optimising voice search and provide you with strategies to make the most out of it, all with the expert guidance of Marketing Eye.