Marketing Eye helps small to medium sized businesses build their Consumer Product and Branding
. We do this in many ways, with deference to what stage a company is in.
With that in mind, we ensure all actions and branding tools are unified by colour / font / logo use and across all brand touch points. Our creative design and branding expertise create lasting and powerful brand icons.
For example, some companies are startups and require a brand to be named, designed, communicated and marketed. Others are wanting a brand refresh or to enhance their current brand position and communicate it more effectively to key stakeholders; clients, prospects, industry and media. Rejuvenation is a strategy that can catapult your brand back to its strong hold position very quickly.
What many companies forget is that branding is a fundamental and crucial component of effective marketing. Your brand is a long-term strategic asset used to create associations and expectations.
The Branding tools need to extend to your products and are a recall tool when the consumer engages with your brand. Reinforcing consistent branding, placement on products, and on other digital platforms are part of the integration and innovation we build to create a lasting brand experience.
Marketing Eye has an award winning design team on board that can design and create unique and powerful logos, colour schemes and fonts. A strong strategic approach allows brands to be developed that can be applied across all client touch points, including websites, multimedia, signage and sales material.
Marketing Eye's branding services include:
- Brand Strategy
- Brand Vision and Values
- Brand Naming
- Brand Identity Design
- Brand Architecture and Positioning
- Brand Messaging and Communications
- Brand Marketing
Having a professional Marketing Consultant
develop and implement your marketing and branding strategy can determine whether your brand engages your audience or not.
One of the most common reasons start-up businesses
fail is because they do not have enough financial resources available for marketing and branding which is a very important element of the marketing mix. To avoid this being a reality in your business, we are able to outsource the entire marketing program with the seamless integration methodology to allow you to focus on your core strength whilst we support all your branding and marking activity concurrently.
By having a Marketing Consultant
work alongside their creative branding team to develop your new brand, website
, on product brand marks and brochures, Marketing Eye will ensure your business exudes a professional image and proper, relevant branding.