Marketing Eye

Do you need help establishing marketing goals, defining your target market and preparing a marketing strategy? Marketing Eye provides a series of marketing strategy workshops facilitated by an experienced marketing consultant that will help you develop your brand and marketing and/or lead generation strategy.

Marketing Eye offers a series of workshops tailored specifically for your business needs:

  • Marketing Workshop Facilitation
  • Marketing Strategy Workshop
  • Public Relations Workshop
  • Sales Presentation Workshop
  • Lead Generation Workshop

Marketing Workshops

Marketing workshops are conducted in-house for up to 5 staff from the same organisation, on marketing strategy development, branding and communications.

These professional workshops allow organisations, both large and small, to capture important marketing goals and inspire new ideas, concepts and delivery to build business success.

Facilitated by an experienced marketer with more than 10 years as a Senior Marketing Manager, these workshops are guaranteed to get your business on-track.

It provides companies with the opportunity to brainstorm and the support to develop a marketing plan / strategy and timeline. We offer both half day (4 hour) or full day Marketing Strategy Workshops that are led by an experienced Marketing Consultant.

The Marketing Workshop will provide with you the following:

  • Defined business objectives
  • Defined priorities
  • Understanding of the market in general and impacts
  • A clear branding approach
  • SWOT analysis
  • Defined key marketing messages
  • Defined target markets
  • Defined appropriate marketing strategies
  • Defined appropriate marketing budget

The workshop notes are then prepared and presented to you in a Marketing Strategy or Communication Plan template.

½ day workshop: Facilitator, Marketing Strategy Template: $1,500 plus GST

1 day workshop: Facilitator, Marketing Strategy Template $2,800 plus GST

Public Relations Workshop
Want to be famous? Or at least learn how to be? Our half day Marketing Eye Public Relations Workshops are lead by a Public Relations specialist and cover:

  • Media training
  • Development of public relations strategies
  • How to and how not to
  • Tips and tools
  • Setting of key performance indicators (KPI’s)
  • Writing a media release
  • Preparing a targeted media list
  • Pitching to the media

½ day workshop: Facilitator, Public Relations Strategy- $1,500 plus GST

Lead Generation Workshops
Need sales? Want to know how to get them? Experience Marketing Eye’s Lead Generation Workshop and you will have the right tools to lead prospects right to your door. One of our Marketing Managers will prepare your company for the specific marketing needs of your business sales. Book early as only one workshop is held per month. These Lead Generation Workshops provide you with:

  • Writing of Direct Mail letters
  • Tips and tools
  • Setting of DM key performance indicators (KPI’s)
  • Selecting a database
  • Telemarketing/ appointment setting
  • Selecting an appropriate Direct Mail delivery method (online or printed)
  • CRM software

½ day workshop: Facilitator, Lead Generation Strategy and Timeline- $1,500 plus GST

To book your next workshop or for more information on how we conduct any of the above workshops please contact us.