Accounting and Financial Services
Accounting and Financial Services
Accounting and Financial Services firms are renowned for being slow-growth in comparison to the legal, technology or finance sectors.
If you're an accounting firm maintaining its status quo but would like to see what is possible from a marketing perspective, then perhaps it’s time to give a marketing firm a call.
There are 3 primary reasons why accounting firms need to improve their brand awareness in marketing:
- Customer attrition will significantly change in the next 2 years with technology companies and disruptive accounting firms aggressively targeting your clients;
- There is a need to diversify your services and ensure that clients are benefiting from your ‘trusted advisor’ status; and
- To grow revenue, existing clients need to know what else your accounting firm offers in terms of service, advice and opportunities.
Marketing Eye has worked with some of the world’s biggest accounting firms and smallest. Our sweet spot is accounting firms that are seeking to grow significantly over a 5 year period and know that their marketing is stale or non-existent.
We provide an outsourced marketing department model starting at $3,000 per month that provides:
- Dedicated marketing manager to drive your marketing program
- In-house marketing, public relations, content creation, graphic design, branding, web and digital
- A proven model that has taken accounting firms from startup through to multi-million-dollar organisations
- A firm understanding of accounting, superannuation, investment and taxation disciplines
A typical engagement based on $3,000 per month includes:
- Marketing management
- Content creation across social media and blogs
- Email marketing campaigns: Newsletters and lead generation
- LinkedIn management
- Adwords management
- Website updates
- Reporting
To find out more about how Marketing Eye can help your accounting firm, please contact us today!
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