Some companies are choosing to sit on their hands and hope for the best, while others that are more innovative are using technology, e-commerce and strategic marketing iniatives along with social media to capture greater market share and cement their positions in the market.
Marketing Eye has one of the best retail marketing experts in Australia on our team. Lisa O'Keefe has worked for more than 20 years with all the big guys and for the past few years, has been working on small to medium sized high growth retail businesses.
Her expertise and knowledge in retail marketing is second to none. Importantly, she understands the value of online marketing, and how to sku your marketing spend online and offline. After conducting comprehensive marketing audits, companies quickly become aware of where they should best spend their marketing budgets and how to capture greater market share, with less money and greater impact.
Retailers must now have an engaging, content driven strategy that is consumer centric - A multi-channel strategy that integrates across screens, channels and experiences to provide customers with a truly personalised experience at any stage of the buying cycle. This is where technology comes in and is now giving retailers the power to connect one-to-one with their customers and truly given them an experience that is worth talking about.
There is an abundance of marketing technology available, for everything from automated marketing campaigns, to facial recognition technology on ad screens, and it has completely changed the way we take a message to market as well as the content we create. Understanding this new technology and adapting the marketing strategy is the biggest challenge that small and medium businesses face.
It has never been more important for retail marketers to stay ahead of the game.
Which is why it is so beneficial for a retail business to have an outsourced Marketing team such as Marketing Eye, as we keep up with all the new technology and implement it for you, leaving you free to do what you do best, which is run your business.
Lisa O’Keeffe and our internal marketing team have a wealth of experience, knowledge and expertise to provide all the following services:
- Marketing Audit & SWOT Analysis
- Marketing Strategy
- Media Buying
- Direct Marketing Campaigns
- Website Development
- Search Engine Optimisation
- Content Creation
- Social Media
- Brand Development
- Public Relations
- Copy writing
For more information on how to start rolling out your new marketing strategy today, please contact us.