Marketing Eye
What is happening in retail marketing is changing the landscape like never before.

Some companies are choosing to sit on their hands and hope for the best, while others that are more innovative are using technology, e-commerce and strategic marketing iniatives along with social media to capture greater market share and cement their positions in the market.

Retail marketing has changed in ways that no-one could have imagined during COVID-19 with shoppers engaging in online brand experiences, different retail buying platforms and the metaverse. How does your retail business adapt? Marketing Eye will take you through a strategic marketing session designed to set business and marketing goals, develop your brand awareness strategy and tactics to drive customers to your physical and online retail outfits.

From using social media for PR and lead generation through to ensuring that your online user experience and influence strategy is second to none, Marketing Eye has developed a way in which to connect you with more customers online and off. 

Retailers must now have an engaging, content driven strategy that is consumer centric -  A multi-channel strategy that integrates across screens, channels and experiences to provide customers with a truly personalised experience at any stage of the buying cycle. This is where technology comes in and is now giving retailers the power to connect one-to-one with their customers and truly given them an experience that is worth talking about.

There is an abundance of marketing technology available, for everything from automated marketing campaigns, to facial recognition technology on ad screens, and it has completely changed the way we take a message to market as well as the content we create. Understanding this new technology and adapting the marketing strategy is the biggest challenge that small and medium businesses face.

It has never been more important for retail marketers to stay ahead of the game.

Which is why it is so beneficial for a retail business to have an outsourced Marketing team such as Marketing Eye, as we keep up with all the new technology and implement it for you, leaving you free to do what you do best, which is run your business.

Anna D'Souza and our internal marketing team have a wealth of experience, knowledge and expertise to provide all the following services:
  • Marketing Audit & SWOT Analysis
  • Marketing Strategy
  • Media Buying
  • Direct Marketing Campaigns
  • Website Development
  • Search Engine Optimisation
  • Content Creation
  • Influencer strategy
  • Metaverse marketing strategy
absorb.Graphic Design
  • Advertising
  • Social Media
  • Brand Development
  • Public Relations
  • Copywriting
No other small business Marketing agency offers the strategic expertise, implementation capabilities and value for money as Marketing Eye. With our extensive marketing strategy experience, we have built a system to ensure that your retail marketing strategy is aligned to your overall business goals, geared to reach your customers, and delivering on your brand promise.

For more information on how to start rolling out your new marketing strategy today, please contact us.