Marketing automation utilises intuitive technology to provide personalised messages to track and communicate better with leads and customers. It is powerful technology that can put your business streets ahead of your competition when it comes to lead generation, relationship marketing and retaining your customers.
Marketing automation provides a simplified approach to digital marketing by approaching leads with specific relevant content and messages across email marketing, social media marketing and Web and SEO. This helps achieve critical success in:
- Lead generation;
- Lead nurturing and lead scoring,
- Relationship marketing,
- Cross-sell and up-sell,
- Customer retention
- Marketing ROI measurement.
Certified Marketing Automation Partner
At Marketing Eye we are a certified partner with Marketo, which has enabled us to become experts on marketing automation and provide clients with better results at an affordable price.
Through extensive certification training, our team knows the ins and outs on how to properly utilise Marketo’s marketing automation software. Our experienced marketing managers will incorporate the technology into your marketing communications strategy, plan ongoing use, train your team on how to use it and increase the number of hot leads contacting your business daily.