Marketing Eye

Melbourne, Australia, 17 November 2020;

International marketing consulting firm, Marketing Eye, has announced that over the past 12 months it has been working globally with SAP to deliver a solution to SAP Channel Partners that helps them identify the best marketing tactics to achieve business goals.

Through the use of an Australian invention, Robotic Marketer, SAP Channel Partners around the globe have benefited from the development of marketing strategies using customer insights, market intelligence and machine learning.

“We’ve worked closely with Robotic Marketer to help SAP Channel Partners develop powerful, results driven marketing strategies aligned to their business goals,” said Mellissah Smith, Managing Director of Marketing Eye.

“Most channel partners are strong at building a sales-orientated and relationship-focused organisation, but when it comes to demand generation campaigns and inbound leads, they require assistance.

“Marketing Eye is a good fit for SAP Channel Partners marketing efforts as we provide an outsourced marketing department for a fixed fee, allowing for the Robotic Marketer marketing strategy to be implemented as it is intended.”

A recent survey by CoSchedule based on survey results of 3,599 marketers from more than 100 countries, predicted that success derives from having a plan in place, organisational skills, and goal setting.

Organized marketers are 397% more likely to report success.

Goal-setting marketers are 376% more likely to report success.

Marketers who document strategies are 313% more likely to report success.

Marketing Eye helps SAP Channel Partners capitalise on the strengths within their organisation, quality of solutions and SAP brand power, to deliver marketing strategies in a way that resonates with their target audience and delivers more leads to sales teams.

For more information on how to better use MDF Funds with Marketing Eye, contact: Anna D’Souza, Marketing Specialist, 1300 300 080.