China is currently Australia’s largest trading partner. In 2013, the two countries accelerated their economic partnership and traded $136.37 billion in goods and services, solidifying Australia’s position as one of China’s most valued and respected partners in business.
In 2014, an Austrade report confirmed:
- The bilateral trade agreement revenue has increased by over 35% from 2010/2011
- The AUD dollar is the third currency in the world to trade directly with the Chinese yuan
- Australian businesses are focused on creating ‘win-win’ opportunities through investing in Chinese markets
The 2014 Free-Trade agreement between Australia and China creates new market access opportunities. There has never been a better time than right now to penetrate the Asian market as there is a significant innovation gap and commercial immaturity.
China’s population constitutes approximately 20% of the world’s population, with that figure growing exponentially.
China is a sensitive market to approach, and requires Marketing Managers with the breadth of expertise in that sector to communicate effectively on behalf of your business.
Marketing Eye has worked with many companies wishing to do business in China, developing important marketing collateral including business cards, brochures, and websites in both simplified and traditional Chinese.
At Marketing Eye, our Chinese translators work full-time and understand the business paradigm of the Chinese market.
Our marketing team designs and writes all collateral in-house, ensuring no miscommunications in the outsourcing process, as many companies which have chosen this route have experienced.