You have branded your company, but perhaps not your people.
Brand champions don't happen by accident and without employee buy-in no matter how big or small your company is, you are essentially running a one-man-band.
Too often companies invest thousands in their branding and forget to link branding efforts to their people. Without empowering your team to be brand ambassadors and giving them reasons to share, talk and reccomend your brand, your investment in branding often goes wasted.
Marketing Eye will:
- Develop an internal marketing and branding strategy
- Write and develop internal communications
- Coach organisations on how to share news and events
- Develop culture books and audio tools
- Produce employee culture videos
- Set a structure which empowers employees to be brand champions
- Develop BRAND AND CULTURE FIRST tests
For more information on how to leverage internal branding, contact
Marketing Eye today.