A green marketing strategy will not only benefit the environment, but reinforces positive employee and customers opinion on your brand.
Reducing your businesses carbon footprint is a strategic decision, made at the highest level in management that filters through every element of your company culture and can drastically effect your employees' and consumers' lives. It is the way to make a difference not just in an organisation, but on a macro scale in the world's environmental economy.
A green marketing strategy takes into account:
- Executive summary of what the company is trying to achieve from their marketing strategy
- Key objectives of the marketing strategy
- SWOT analysis
- Company Environmental Policy
- Key Messaging
- Marketing and Communications Tactics
- Key Performance Indicators
Building an effective green marketing strategy is something that will add value to many aspects of your SMB plan.
Marketing Eye is able to develop a complete green marketing strategy, and, if you require, execute the strategy from start to finish ensuring that every element of your company values are taken into consideration, including budgetary benefits. To find out how Marketing Eye can assist your company in delivering a green marketing strategy, contact us today on 1300 300 080.