Marketing Eye spearheaded an awareness campaign for The Melanoma Foundation, involving national television public service announcements, press coverage, PR and online strategies.
The campaign focused on educating the nation on the dangers of melanoma and prevention measures. As the third most common cancer in Australia, melanoma kills over 1,000 Australians every year. However, if diagnosed early and treated appropriately, most people who develop a melanoma can be cured.
Over the past 21 years, The Melanoma Foundation has being actively involved in fundraising, research and public education. Marketing Eye is proud to have helped the Foundation develop partnerships with the corporate world and foster a high-profile Ambassadorship role.
Our affiliation with The Melanoma Foundation has being very fulfilling. Marketing Eye is dedicated to the sustainable growth of the Foundation and Australia as a nation.