We develop the entire voice of your brand from the communication tools through to the products themselves to build a homogenous brand marketing platform with key marketing outputs. Example :
Fabrications and trims
Key hero products across all key communication collateral
All the link details around brand ie colour / font and style are paramount to make the corner stones.
We also can prepare the Design, Production and Sourcing support necessary to facilitate the program to meet your needs. We have experts to manage the complexities of outputting these marketing activities concurrently, which in many cases is an Achilles heel of small to medium sized organisations.
Our Product Marketing Approach is focused on a 360 degree planning model form concept to launch including, but not limited to:
- Line Plan Development and Management
- Range Assortment and Balance Planning
- Fabric / Raw Material Development Selection and Sourcing
- Art Direction and Development
- Specification Set Ups for Manufacturing
- Cost Modeling
- Profit Margin Maximization
- Commercial Budget Planning
- Research and Trend Development
- Trims and Accessories for On Garment Use
- Soft and Hard Goods Compatibility
- Competitor Analysis and Plotting
- Brand Strategy Mapping
- Look Book and Catalogue Development
- Point of Sale Materials
- Communication Strategies for Key Product Focus
Our tailored creative and sourcing options will be matched to your business needs and we are able to meet and exceed your benchmarks through our dedicated schedule to meeting an agreed critical path, as we understand the importance of “going to market” with your product launches and digital integration across social and brand communication platforms.
We have worked with a iconic brands on creative, strategic and commercial projects to ensure maximized outcomes for the business.
To speak to a Marketing Eye Consultant today, why not contact us online.