The professional services industry can't be blackmailed by fake employee anonymous reviews, and it's infuriating websites that make a living out of encouraging negative reviews and putting them to the top of the pile, and then going to the company and trying to sell "reputation management services".
Read more... →
Marketing Strategy Blog - Page 46
There’s no denying that online shopping is growing at a rapid pace in Australia – just to give you an idea of the scale, in the 12 months to September 2016 Australians spent an estimated $20.8 billion on retail purchases online. If you’re thinking that’s a lot of shoes you’d be correct. But the good news is that $20.8 billion spent online is the equivalent to around 7% of the traditional bricks and mortar retail sector - so whilst online shopping is growing at a fast pace, it is by no means panic stations for traditional retail stores just yet.
And there are many ways that bricks and mortar retailers can combat the online trend…
Read more... →
And there are many ways that bricks and mortar retailers can combat the online trend…
The time is nigh.
Imagine the feeling when you just realise that you have been dragging your feet when you should have been sprinting to the finish line? I feel kind of like that with our European expansion and our reluctance to expand into Asia.
Read more... →
Imagine the feeling when you just realise that you have been dragging your feet when you should have been sprinting to the finish line? I feel kind of like that with our European expansion and our reluctance to expand into Asia.
I've had a phenomenal start to the new year - by choice.
I chose to look at 2017, literally through a new set of glasses, and with a mindset that begs for change.
Change is a strange word, because it means so many things to people, and rarely does it mean the same from one person to another.
I encapsulate my thoughts on change, by looking at my life and how fortunate I have been, then looking ahead and seeing what purpose I have that underpins my next stage of this incredible journey.
Read more... →
I chose to look at 2017, literally through a new set of glasses, and with a mindset that begs for change.
Change is a strange word, because it means so many things to people, and rarely does it mean the same from one person to another.
I encapsulate my thoughts on change, by looking at my life and how fortunate I have been, then looking ahead and seeing what purpose I have that underpins my next stage of this incredible journey.
It’s time to Blog!
We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
Read more... →
We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
A few years back, we expanded into the US market. As an entrepreneur, I am not only passionate about growing a business, but also creating jobs for people particularly in areas with high unemployment.
Atlanta was my first choice, and my second was New York.
Read more... →
Atlanta was my first choice, and my second was New York.
There are many things that we do when we have time off; catch up with family and friends, play sport, watch television and do all the things we haven't had time to do throughout the year. When the time comes to get back to work, many of us think about what we can do to have the best year possible. I know that this has certainly been on my mind.
Read more... →
Just when we thought the new role of Martech was up there with new and innovative, the marketing industry just became seriously disrupted.
If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
Read more... →
If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
Personal growth is not something you just stumble upon. It's something that you have to acknowledge, own, believe in, and work at.
Read more... →
As we are about to farewell this working year, with just a few days to go until Christmas, what better time to have a look at what is coming at us in 2017! As technology keeps moving at warp speed we love the challenge of keeping on top of the latest, so here’s our little sneak preview of the key marketing trends for 2017.
Read more... →
I'm so excited to start a new year and go full steam ahead on both my personal and professional goals.
Read more... →
I'm not one for a party as I quite like my own company and that of my closest friends. Other than the odd glass of champagne, I don't find drinking to be my vice either. So, when it comes to Christmas, if only everyone would agree that all the money involved should go to charity, I would be in my element.
I guess if I posed this question to my team, they would possibly agree, but this year has been a big one and they deserve their moment of letting loose and enjoying each other's company outside of work, celebrating their success.
Read more... →
I guess if I posed this question to my team, they would possibly agree, but this year has been a big one and they deserve their moment of letting loose and enjoying each other's company outside of work, celebrating their success.
I had an early mark yesterday as I wasn't feeling the best and of course, after falling asleep at 3pm, I woke up in the middle of the night.
Read more... →
It's that time of year where even I am reflecting on the year that has passed and the one I am about to have. My family Christmas is being replaced with a trip to Aspen, skiing the festive season away in a winter wonderland where both exercise and a lot of time to think are part of the parcel.
Read more... →
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.
Read more... →