Tag: goals

Every business has defined goals and objectives set in place. Some businesses aim to bring in sales, income, revenue, while some look at achieving clicks, likes, traffic and visitors to a store or a website. Needless to say, there are so many important factors to make note of when drafting a marketing strategy for any business. But the real question to ponder upon is: Are your business goals aligned with your marketing strategy?

Businesses usually spend a lot of time on goal setting, strategy development, but have you ever deliberated how you can achieve the marketing goals in an agile and effective manner? It is always good to review whether the marketing goals are on the right track. Otherwise, all investments and efforts will be diminished. 

 

My new year’s resolution was simple: have rich conversations (and achieve my goals). Every year I have a theme and this year is conversation. Being as busy as I am on a day-to-day basis, somehow in between the isolation of COVID and the effect it had on both my business and mental health, I forgot about the importance of conversation. 

As 31^st December ticked over into the new year, I asked myself, “What is the big f***ing deal?” 

2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.

The year is coming to an end and many entrepreneurs and business leaders are feeling pressure from underperforming marketing tactics in 2020 to rethink their marketing strategy.

Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Building a marketing budget is a crucial step in establishing your marketing needs. A budget may sound like a kind of “leash” at first, but really, it’s a way to plan and strategise financially. A comprehensive, solid marketing budget will be able to equip your team to establish and accomplish the goals you set. Below, we have some things to consider while you are building your next marketing budget.

Do you have your goals in place for 2020? What about the rest of the year? It’s important to define what you want to accomplish, whether it’s in your personal or professional life. Taking an objective look at where you want to be and how you want to get there is the best way to achieve something.

Write down your goals

If there are things you haven’t achieved yet, it might be because you haven’t written them down. Putting your goals down on paper might be the first physical step towards realising what you want to accomplish. Writing your goals down can be a cathartic experience, because this means that you have, at the very least, a general idea of where you want to be and what you want to do. Defining what you want to achieve is a huge step in this process because achievements can take on very abstract forms. Keep a list, no matter what the timeline is so that you can check things off as you accomplish them.

Find accountability

Accomplishing goals is hard to do on your own. Bring someone along with you on your journey! Finding an accountability partner is the best way to make sure you are achieving what you want. It’s not an easy process, but it can make a huge difference in your journey. A good accountability partner can support you along the way in your journey and provide some tough love when you get side-tracked. This relationship works best when you can talk to someone you trust and respect, which should allow for your partner to give you constructive criticism when you need it.

Celebrate the wins, recover from the losses

There’s nothing wrong with celebrating your victories when you achieve your goals. You should celebrate! It’s a big deal. No matter what you decide to celebrate with, acknowledge how you achieved your goal and what processes brought you here. We are all on our journey, and we all will experience varying degrees of failure and success. There will be times when things don’t work out. Whatever the reason might be, make sure that you are kind to yourself in these moments. Figure out what went wrong, fix it and move on to the next big goal. Whatever happens, keep growing and moving forward.


Mellissah Smith and Morgan Doyle of Marketing Eye went live on LinkedIn with Robert Fox of Strategy to Revenue to discuss how they assess their personal and professional goals, and how they go about achieving those. Take a look at their in-depth conversation below.

Marketing is a crucial part of many businesses as it grows sales by expanding prospects. Not only marketing increases the visibility of your brand, but it also builds trust and loyalty with your customers. By improving your marketing productivity, you could do more in less time. And thus, increase your profits.

Our jobs are a necessity in life. Yes, I know what your thinking. What a way to state the obvious, we need a job for the bills to be paid, mouths to be fed, yet our jobs can be exhausting and far from what we believe as a 'dream'.