The professional services industry can't be blackmailed by fake employee anonymous reviews, and it's infuriating websites that make a living out of encouraging negative reviews and putting them to the top of the pile, and then going to the company and trying to sell "reputation management services".

You either pay up, or the negative reviews will go to the top, and it's less likely the employees bother writing positive reviews because they either work at the company and love their job, and are already singing from the rooftops, or they have moved on to an even better job.

When you work for a professional services firm, or in any serious profession, there is a sense of judgement required in your role. If you want to reach the heights of your career, then you know that if you have some feedback for a company that you either work for or have left, you would do so face to face or in writing. You wouldn't hide behind an anonymous slanderous commentary on a website that promotes negativity.

If you do, then there wouldn't be a company in the professional services industry that would want to employ you. While you think that it is anonymous, there are ways in which companies are able to find out who has written them and of course, the tech-geeks that you have largely ignored, know how to hack anything. 

What comes next is either a legal stoush or a reference that passes on the fact that you wrote a review that was unbecoming of someone in your position.

When you speak to any person who hires people in a serious profession, they would not look twice at a person who wasted their time writing such on these sites, and unprofessionally thought that by writing any review, even a positive one, on a website that is designed for anonymous negativity, would help their career or anyone else for that matter.

The Commissioner for Fair Work resigned this week, and one of his pet peeves was the fact that employers, even when they have managed a situation in the right way, are forced into giving payouts because it costs them too much to go to Court - even if they win in Court. Shocking really. Small businesses are the worst affected here.

So, next time you think about wasting time on these sites, think about being in the other person's shoes and also think about the fact that anonymous is no longer anonymous. There are ways to find out these things, and if you are professional and want to climb the ladder, then be professional. Your issues, may not be the issues of someone else.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

1 comment

  • Eloise Febbraio

    Great insight in this article. People may not properly think about what damage their comment is causing to not only the companies, but as you stated, to themselves.

    The idea of anonymity has always given a person the idea of power, especially online. Your warning that "anonymous is no longer anonymous" may come as a surprise to some people, yet!

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