Marketing Strategy Blog - Page 60

Written by Intern, Katina Lindaa.

Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.

Never die wondering. It's not just what I say, its what most people would say, even you, had you not been so afraid to take the risk.

I don't know about you, but I am tired of people coming to me for advice, and then never doing anything about it. I am not talking about coming to me for advice and not following my advice. I am talking about coming to me with an idea, and never executing it, mostly due to fear of failure.

The other day I read an article that Ashton Kutcher shared on Facebook "8 Fears and Insecurities Everyone Has". Of course, like the millions of other people who clicked through to the article, I wanted to know what insecurities and fears other people have.

Ashton outlined his fears in the retweet:

No. 1 I'm not good enough
No. 2 My work isn't good enough
No. 6 I'm afraid of failing/disappointing
No. 7 If people knew the real me, they wouldn't like me

It got me thinking. What are my fears and insecurities? Like most people, I have many but I possibly don't dig deeply into them too often, because who wants to be confronted by what we fear most?

I don't want to be reminded about my fears/insecurities but after reading the article, I decided that it's possibly not the worse idea to confront them head on and by doing that, share them on this blog.

They are a bit 'girly' in some ways and not at all the same as Ashton's (but hey, he is gorgeous, successful, smart, hot blah blah blah). But they are something I think a few readers may relate to.

After a bit of soul searching, this is what I came up with:

For those who read my blogs, you may have read about the fact that I grew up in a country town in regional Queensland. Charters Towers was once called "The World" and for many still is. It's known for gold, cattle and country music, but to me, its just this quaint town more than an hour outside of Townsville, that I proudly called "my hometown".

Today, after a few emails backwards and forwards, I connected with an old childhood friend, Sonya Gough.

I am an average guitar player. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and start banging the keys and music miraculously fills the air. With the guitar on the other hand, I can play when sheet music is put in front of me. I can learn to play songs, but I can’t play by ear.

I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.